How smart visitor management increases the satisfaction of your customers

Visitor management encompasses everything from arrival and departure to spectator safety and order. The goal is to direct the flow of visitors efficiently, ensuring everyone reaches their intended destination with ease. Guiding visitors past sales stands can maximize sales per visitor. Simultaneously, it’s crucial to eliminate opportunities for dissatisfaction. Therefore, quick admission and thank-you messages after a successful event are also essential aspects of visitor management.

Effective capacity planning is the foundation of every successful event. It involves not only identifying the maximum number of visitors per location but also optimizing guest distribution. Each location has capacity limits that must be respected to ensure safety and enhance the visitor experience. Different events require different seating arrangements, whether seated or standing, and good planning ensures guest comfort and satisfaction.

In addition to smart ticketing systems that help manage capacity through sales, technologies can direct visitor flows during the event. For example, an inseat ordering app can guide visitors to the nearest catering stand or inform them where the shortest waiting times are. Push notifications can quickly provide your audience with relevant information about food and beverages, offering alternatives to minimize waiting times.

Logistics and infrastructure are crucial to every event. Careful planning of toilets, catering stands, and first-aid stations ensures your guests are well taken care of. Coordinating the set-up and dismantling of event technology saves time and resources. Effective traffic management and ample parking prevent congestion and ensure a stress-free arrival. Reviewing past events can help identify capacity issues: Were there bottlenecks at entrances or restrooms? Which catering stands needed more staff? Which items sold out quickly?

Modern ordering systems in the food & beverage sector can address these issues by tracking sales and stock levels, and providing quick analyses with ready-made reports. Accepting pre-orders can enhance storage management and ensure visitors can buy their desired items on the event day.

These systems also allow you to analyze the capacity utilization of individual catering stands and optimize staff distribution to speed up order deliveries. For visitor management, speed and adaptability to demand are key.

Clear and effective communication along the entire event journey is the key to satisfied visitors. Inform your guests well in advance about all relevant details regarding arrival, parking options and access to the event. A detailed FAQ and a customer service hotline will answer all your guests’ questions before and during the event. Use social media and your website to keep your guests up to date at all times.

In addition, app solutions can be another way of effectively delivering your messages. Due to the constant presence of smartphones, this channel also gives you the opportunity to share information during the event. A special plus for your visitor management is the use of an inseat ordering app for your catering offers. You can use push notifications to inform visitors about sales stands, share special offers or inform them about the status of an order and motivate them to pick it up at the next available stall.

A smooth process during the event increases guest satisfaction. Coordinate admission flows, check tickets or accreditations, and manage queues and waiting times. Mobile ordering options and cashless payments can further optimize the process.

During the event, effective visitor management includes clear signposting, directional signage, and dedicated staff to direct visitor flows and prevent bottlenecks. Security and stewarding staff ensure a safe and orderly event, while good communication with police and emergency services is essential. Quality catering, hygiene measures, and a lost property office greatly enhance guest satisfaction. Imagine offering a service where a lost item prompts a push notification to all visitors, allowing the owner to quickly retrieve their property.

Real-time monitoring of visitor numbers and recording complaints enable a faster response to unforeseen events.

Post-event visitor management is equally important. Coordinating departures and efficient traffic management ensure a smooth end to the event. Collect and analyze visitor feedback to improve future events