SaaS Ticketing

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What security aspects should be included in an online ticketing system?
What security aspects should be included in an online ticketing system? 2560 2560 Therese Gärtig

Online ticketing is vital for event organizers today – it enables fast sales, efficient guest registration and convenient access to events. However, digitalization also increases the risk of cyberattacks, ticket fraud and data misuse. Hackers are trying to gain access to sensitive user data, bots are buying up tickets in bulk to resell them at inflated prices, and fraudulent tickets can lead to admission problems. The consequences? Frustrated customers, financial losses and a massive loss of trust in the event organizer’s brand. This makes it all the more important for an online ticketing system to meet the highest security standards. But what security aspects should event organizers pay attention to?

Safe
ticketing
systems

The protection of personal data is a central element of every ticketing system. A GDPR-compliant system ensures that personal information such as name, address or payment data is processed securely. Role-based access controls are also important: tiered access rights protect sensitive data, as not every employee has unrestricted access to the system. Multi-factor authentication (MFA) also provides additional security by requiring a second confirmation factor in addition to the password. Encryption technologies such as SSL/TLS ensure that data transmissions cannot be intercepted by third parties. A secure ticketing system thus minimizes the risk of data misuse and strengthens the confidence of ticket buyers.

Fake tickets or bulk purchases by bots not only affect ticket sales, but also the visitor’s event experience. High-quality online ticketing platforms therefore rely on technologies such as captchas and bot detection software to prevent automated purchases. Dynamic QR codes and NFC tickets prevent tickets from being copied or used multiple times. The system should also offer mechanisms to regulate resale, for example through personalized tickets or a limit on the number of tickets per customer. This keeps ticket sales fair and secure – and protects event organizers from loss of revenue due to fraud.

Protection
against
ticket fraud
Safe
payment
processing

A secure ticketing system must guarantee protected payment processing in order to prevent fraud and data misuse. This includes PCI DSS compliance, which ensures the highest security standards for credit card payments. Tokenization technologies guarantee that payment information is not stored in the system but is processed in encrypted form. SSL/TLS encryption prevents payment data from being intercepted during the transaction. In addition, measures such as 3D Secure (e.g. Verified by Visa or Mastercard SecureCode) are essential to detect fraudulent payments. Event organizers should therefore only use ticketing providers that promise the highest security standards in payment processing.

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egocentric Systems – High Security for your Ticketing

  • GDPR-compliant data processing: protection of personal data to the highest standards
  • PCI-DSS-compliant payment processing: maximum security for credit card payments
  • Tokenization & 3D-Secure: Payment data is not stored, additional authentication for more protection
  • Limitation of ticket purchases: Prevents bulk purchases and ticket scalping
  • Tiered access rights for system users: data protection by assigning different roles with different access authorizations
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What event organizers should know about Software as a Service (SaaS) in ticketing
What event organizers should know about Software as a Service (SaaS) in ticketing 1008 756 Therese Gärtig

The world of ticket sales has evolved rapidly in recent years. Organizers in the fields of culture, sport and live entertainment, who sell tens of thousands of tickets every year, are faced with the challenge of not only organizing sales efficiently, but also maintaining control over customer data and marketing. This is where Software as a Service (SaaS) comes into play – a solution that not only offers flexibility, but also represents a real alternative to traditional ticket portals. But what exactly does SaaS mean in ticketing, and why should it be on every event organizer’s agenda? Let’s take a look at it.

How does the SaaS solution work in practice?

Discover use cases of all kinds in our success stories, e.g. Hallescher FC (Sports), SIXX PAXX (Live Entertainment) or Thüringer Bachwochen (Culture).

See customer success stories
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What does Software as a Service (SaaS) mean in Ticketing?

Software as a Service, or SaaS for short, is a model in which software is not installed locally on a computer but is provided via the internet. In the ticketing sector, this means that event organizers have access to a cloud-based platform that offers them all the functions they need to sell tickets – from creating events to processing payments and managing customer data.

The special feature: With SaaS solutions, everything runs via a centralized platform that is continuously updated. This eliminates the need for time-consuming updates and maintenance work that often cause headaches with conventional software. Instead, event organizers can concentrate on what really matters: the success of their events.

What features does a SaaS solution offer compared to a classic ticket portal?

The differences between SaaS solutions and traditional ticket portals are often more significant than they seem at first glance. Here are some key areas where SaaS solutions stand out:

1. Complete control over customer data

Ticket portals usually act as middlemen. They collect customer data, manage them themselves and only give event organizers limited insights. With a SaaS solution, on the other hand, event organizers have direct access to all customer data. This is not only an advantage for targeted marketing, but also essential for building strong customer relationships in the long term.

2. Customizable branding

Ticket portals have their own brand identity – which is often more pronounced. A SaaS solution, on the other hand, enables event organizers to place their own brand prominently. From the design of the tickets to the user interface to the confirmation email, everything remains in the hands of the event organizer.

3. Dynamic pricing models

With a SaaS solution, event organizers can flexibly design their pricing models . Whether early booking discounts, last-minute offers or VIP upgrades – the platform provides the tools to dynamically adjust prices according to demand and target group.

4. Integration with other systems

SaaS platforms often offer integrations with other tools such as CRM systems, newsletter software or payment service providers. This makes it easier to seamlessly link different processes and work more efficiently.

5. Real-time reporting

Instead of waiting for weekly reports from a portal, SaaS solutions provide access to real-time data. Organizers can view sales figures, turnover and other KPIs at any time and make informed decisions.

What advantages does SaaS offer in ticketing in terms of customizability and flexibility?

One of the biggest advantages of SaaS solutions is their customizability. Unlike rigid portals that have limited options, SaaS solutions offer a wide range of customization options:

Scalability on demand: whether you’re planning a single event with 20,000 tickets or an entire series of events, SaaS solutions are designed to grow with your needs. Additional features or capacity can be easily added.

Personalized customer experiences: With direct access to customer data, event organizers can better tailor their marketing campaigns to their target audience. Automated follow-ups, personalized offers and exclusive discounts for regular customers are just some of the possibilities offered by SaaS.

Ease of use: SaaS solutions place great emphasis on intuitive user interfaces. Event organizers and their teams often do not need in-depth technical knowledge to operate the platform. This saves time and resources.

Regular updates without effort: A major advantage of SaaS is that updates are installed automatically. New features and security updates are available immediately without organizers having to intervene manually.

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Why the SaaS solution from egocentric Systems is the perfect choice

The egocentric Systems team understands the needs of event organizers in the cultural, sports and live entertainment sectors. Our SaaS platform has been specifically designed to give event organizers maximum control, flexibility and efficiency. With features such as customizable branding, seamless integration and real-time reporting, it is the ideal solution for those looking to get more out of their ticketing.

What’s more, egocentric Systems places great emphasis on data privacy and security, so you don’t have to worry about regulatory compliance. And best of all, the platform is intuitive to use and offers the opportunity to grow with your event.

You have questions or would like to find out more?

Our team looks forward to supporting you! Arrange a non-committal appointment with our event experts now.

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Nice to know
Answers to
your questions.
  • Can I connect the egocentric Systems platform to my existing CRM system?

    Our solution comes with a built-in CRM feature developed in-house as standard. Sales history, statistics and customer relationships are clearly listed here and can be analyzed according to your goals.

    If you already have your own CRM system, we need to check individually which system you use and whether data exchange is possible. In a joint discussion with our event experts, we can get to know you better and answer your questions about your current infrastructure in more detail: contact sales

  • How secure are customer data on the platform?

    Data security is a top priority at egocentric Systems. The platform complies with all current data protection standards, including the GDPR. You can find more information in our GDPR Statement.

  • What costs are associated with using the platform?

    We offer flexible pricing models for our SaaS solution that are tailored to the needs of event organizers. There are no hidden fees.

  • Can I set my own ticket prices?

    Absolutely. The SaaS solution gives you full control over pricing and discount campaigns.

  • Is the platform suitable for smaller events?

    The use of our solution offers the most promising results with a certain event size, so that you can exploit the full potential of the functions.

    As a small organizer with a selected number of events or small ticket contingents, we are currently working on an update that better meets the needs of Dic. If you don’t want to miss out, subscribe to our newsletter and be the first to be notified.

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