The world of ticket sales has evolved rapidly in recent years. Organizers in the fields of culture, sport and live entertainment, who sell tens of thousands of tickets every year, are faced with the challenge of not only organizing sales efficiently, but also maintaining control over customer data and marketing. This is where Software as a Service (SaaS) comes into play – a solution that not only offers flexibility, but also represents a real alternative to traditional ticket portals. But what exactly does SaaS mean in ticketing, and why should it be on every event organizer’s agenda? Let’s take a look at it.
How does the SaaS solution work in practice?
Discover use cases of all kinds in our success stories, e.g. Hallescher FC (Sports), SIXX PAXX (Live Entertainment) or Thüringer Bachwochen (Culture).
What does Software as a Service (SaaS) mean in Ticketing?
Software as a Service, or SaaS for short, is a model in which software is not installed locally on a computer but is provided via the internet. In the ticketing sector, this means that event organizers have access to a cloud-based platform that offers them all the functions they need to sell tickets – from creating events to processing payments and managing customer data.
The special feature: With SaaS solutions, everything runs via a centralized platform that is continuously updated. This eliminates the need for time-consuming updates and maintenance work that often cause headaches with conventional software. Instead, event organizers can concentrate on what really matters: the success of their events.
What features does a SaaS solution offer compared to a classic ticket portal?
The differences between SaaS solutions and traditional ticket portals are often more significant than they seem at first glance. Here are some key areas where SaaS solutions stand out:
1. Complete control over customer data
Ticket portals usually act as middlemen. They collect customer data, manage them themselves and only give event organizers limited insights. With a SaaS solution, on the other hand, event organizers have direct access to all customer data. This is not only an advantage for targeted marketing, but also essential for building strong customer relationships in the long term.
2. Customizable branding
Ticket portals have their own brand identity – which is often more pronounced. A SaaS solution, on the other hand, enables event organizers to place their own brand prominently. From the design of the tickets to the user interface to the confirmation email, everything remains in the hands of the event organizer.
3. Dynamic pricing models
With a SaaS solution, event organizers can flexibly design their pricing models . Whether early booking discounts, last-minute offers or VIP upgrades – the platform provides the tools to dynamically adjust prices according to demand and target group.
4. Integration with other systems
SaaS platforms often offer integrations with other tools such as CRM systems, newsletter software or payment service providers. This makes it easier to seamlessly link different processes and work more efficiently.
5. Real-time reporting
Instead of waiting for weekly reports from a portal, SaaS solutions provide access to real-time data. Organizers can view sales figures, turnover and other KPIs at any time and make informed decisions.
What advantages does SaaS offer in ticketing in terms of customizability and flexibility?
One of the biggest advantages of SaaS solutions is their customizability. Unlike rigid portals that have limited options, SaaS solutions offer a wide range of customization options:
Scalability on demand: whether you’re planning a single event with 20,000 tickets or an entire series of events, SaaS solutions are designed to grow with your needs. Additional features or capacity can be easily added.
Personalized customer experiences: With direct access to customer data, event organizers can better tailor their marketing campaigns to their target audience. Automated follow-ups, personalized offers and exclusive discounts for regular customers are just some of the possibilities offered by SaaS.
Ease of use: SaaS solutions place great emphasis on intuitive user interfaces. Event organizers and their teams often do not need in-depth technical knowledge to operate the platform. This saves time and resources.
Regular updates without effort: A major advantage of SaaS is that updates are installed automatically. New features and security updates are available immediately without organizers having to intervene manually.
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Why the SaaS solution from egocentric Systems is the perfect choice
The egocentric Systems team understands the needs of event organizers in the cultural, sports and live entertainment sectors. Our SaaS platform has been specifically designed to give event organizers maximum control, flexibility and efficiency. With features such as customizable branding, seamless integration and real-time reporting, it is the ideal solution for those looking to get more out of their ticketing.
What’s more, egocentric Systems places great emphasis on data privacy and security, so you don’t have to worry about regulatory compliance. And best of all, the platform is intuitive to use and offers the opportunity to grow with your event.
Our team looks forward to supporting you! Arrange a non-committal appointment with our event experts now.
your questions.
- Can I connect the egocentric Systems platform to my existing CRM system?
Our solution comes with a built-in CRM feature developed in-house as standard. Sales history, statistics and customer relationships are clearly listed here and can be analyzed according to your goals.
If you already have your own CRM system, we need to check individually which system you use and whether data exchange is possible. In a joint discussion with our event experts, we can get to know you better and answer your questions about your current infrastructure in more detail: contact sales
- How secure are customer data on the platform?
Data security is a top priority at egocentric Systems. The platform complies with all current data protection standards, including the GDPR. You can find more information in our GDPR Statement.
- What costs are associated with using the platform?
We offer flexible pricing models for our SaaS solution that are tailored to the needs of event organizers. There are no hidden fees.
- Can I set my own ticket prices?
Absolutely. The SaaS solution gives you full control over pricing and discount campaigns.
- Is the platform suitable for smaller events?
The use of our solution offers the most promising results with a certain event size, so that you can exploit the full potential of the functions.
As a small organizer with a selected number of events or small ticket contingents, we are currently working on an update that better meets the needs of Dic. If you don’t want to miss out, subscribe to our newsletter and be the first to be notified.
egocentric Systems becomes official ticketing partner of the German Football League
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