
Grow your Fanbase
BUILD YOUR FAN ENGAGEMENT DIGITALLY!
News about special offers in sports is piling up—free tickets for certain target groups or even whole matches. Is that the way for clubs to strengthen fan engagement? With our guide for sports managers, we show the other ways technology and data management in ticketing can help.
You’ll find a success story from Six Day Berlin on data management in ticketing and event marketing. We’ll also show you how the excellent “Inseat Ordering” technology enables smart cross-selling.





OF YOUR FANBASE
Success story for ticketing in football: Hallescher FC
At HFC, football tradition meets forward thinking. You can see it in the modern Leuna-Chemie-Stadion, framed by the historic wall of the former ground. The club is also breaking new ground in ticketing—always focused on what defines HFC and what fans love. We’re supporting the club on its path into the new.
Create buying impulses in your marketing
With our system you build a bridge between the marketing of your events and ticketing. Whether online marketing or social media, your ticketing system supports you with features that guide prospects from various channels straight to your ticket shop—without purchase hurdles. Through integrations for your email marketing you can easily engage with customers and strengthen loyalty to your events.
Sell merch and tickets in a single cart
Your club’s fan offering includes not only tickets but also season passes, merch and vouchers? Turn your ticket shop into an online fan shop and sell additional products during the very first ticket purchase. Simple for your fans because they stay in one shop environment! Simple for you because cross-selling increases the chance of sales and lets you target fans with offers and discounts.
Find the right ticketing solution
Sports clubs have specific requirements in online ticketing: depending on the sport, you need tailored stadium or arena maps, membership options, access and offers for season-ticket holders. Do you already sell online? Is it still up to date and meeting your needs? What should you consider when switching providers? Explore our solution and how it powers your club’s ticketing success.


Thüringer Bachwochen

Regional Garden Show Höxter

SIXX PAXX

Hallescher FC



