GET THE MOST OUT NOW!
All indicators are pointing toward relaxations. The restart of the culture sector is only a matter of time.
Even if your events start before the “magic” deadline — perhaps at 50% or 70% capacity — you can already get the most out of them now.
With the Guide for Event Managers you’ll gain clarity in three parts: how to build an additional revenue stream with cross-selling to complement ticket sales, how to re-engage visitors now to bring as many as possible back to your events, and how to finance your new concepts with funding programs.






AT YOUR EVENTS
Forecast buyer behavior
No worries — you don’t have to speak to every guest personally. In a capable CRM system, you can create customer profiles and store contact information. With our CRM integrated directly into the ticketing system, you also avoid double data maintenance. Purchase behavior flows straight from the booking into the created customer profile.
Make data-driven decisions
You now have a comprehensive library of information in your CRM. How do you filter out what matters to you? For that, our solution provides 30+ reports. Surface sales figures, customer segments and event reports — and use these insights as the foundation for your event decisions.
Create marketing impulses to buy
Our system builds a bridge between your event marketing and ticketing. Whether online marketing or social media, your ticketing system supports you with features that route prospects from various channels to your ticket shop — without purchase hurdles. Through integrations with your email marketing, you can easily connect with customers and strengthen loyalty to your events.
Sell more from your product range
Tickets sell products — and products sell tickets. That’s the magic of cross-selling! Your ticket shop is designed multidimensionally so you can generate revenue from different customer journeys. Harness full sales power with a dedicated shop for fan merchandise, ancillary products, vouchers and more — or offer relevant products directly in the ticket booking, just before the cart.

