What are Artificial Intelligences like ChatGPT and what can they do?
According to the Fraunhofer Institute, artificial intelligence describes the ability of machine learning by recognizing and sorting input information. In the case of ChatGPT, it is an AI-driven ChatBot developed by OpenAI that allows users to have text-based conversations with artificial intelligence. We asked ChatGPT directly for a definition and this was the answer:
“I am ChatGPT, a large-scale language model developed by OpenAI. I have been trained on a huge corpus of text data to understand natural language and generate responses to various questions and prompts. My job is to engage in conversation with people and provide information, insight, and assistance on a variety of topics. You can ask me anything, and I will do my best to give you a helpful and informative answer.”
In summary, ChatGPT can deliver text-based knowledge that you can specify with queries. For your event organization this means that you can ask for best practices on processes or formulations for your marketing communication. More about the exact application possibilities later.
In addition to AIs that can be used for texts and knowledge, there is also the possibility to create graphics and images with the help of machines. One example is DALL·E, also developed by Open AI. The AI creates a corresponding illustration, painting or photograph based on short descriptions of the image subject and style. Already taken a closer look at the cover image of our blog post? This one is also created by DALL·E. For the result, we entered the description “a fair with people in the evening sun, photography”. The tool could be helpful for your event organization, if you don’t have the budget for expensive photo shoots and still need images for your website or ticket store. We have collected some more examples for you:
Can I use the footage, created by an AI, without hesitation?
For photos and graphics that you use from the web, you must always pay attention to the appropriate usage rights. There are photo portals such as Unsplash, which work together with various creatives who make their works available via the platform for free. Here, it is clearly broken down in which context you are allowed to use the images and for which purpose. In the case of AI-created content, the legal situation regarding copyright has not yet been finally clarified. For a final decision, consult your legal counsel and be regularly informed about the clarification of the legal situation.