Munich, 06.11.24. Last week, event experts Maurice and Moritz were guests at the Audience Success Conference 2024. Thanks to many years of contact with the event’s organizer, our team didn’t miss the opportunity to give a presentation. Here we report on the highlights of our experts and what this has to do with mobile wallet marketing.
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The event that brings ticketing providers and organizers together
The Audience Success Conference 2024 in Munich offered event organizers, ticketing experts and tech visionaries a unique platform to experience the latest developments in ticketing and shape the future of the industry together. The event was designed for networking and to take away interesting ideas from talks and keynotes. Our team also contributed to the latter: In his keynote, Moritz Lux spoke about the revolution of mobile wallet marketing, which transforms event attendance into a comprehensive experience and creates long-term customer loyalty.
With “push” to a loyal visitor?!
Under this heading, Moritz took the audience on a journey. The topic was the pioneering role of e-commerce in online sales and what the ticketing industry can learn from it. He started with the experiment “What do you think of when you hear online shopping”? “Amazon!” shouts the first member of the audience enthusiastically into the room, faster than Moritz can click on the next slides. And the audience member is right: most shoppers think of large mail order companies or fashion brands when it comes to online shopping.
We took advantage of this fact for the keynote, because a new technology is currently on the rise in e-commerce that will revolutionize marketing and buyer loyalty: Mobile Wallet Marketing. Moritz shed light on the potential of this technology, which enables event organizers in Germany to reach fans across the country directly and in real time. This exclusive access makes fans feel not only informed, but part of an exclusive circle – a decisive advantage for customer loyalty.
We say: “Sell more instead of administration in ticketing!”
Our message at the Audience Success Conference 2024 was clear: ticketing in Germany and beyond must no longer be seen as just an administrative process, but must become an experience that excites fans. Event organizers that rely on personalized mobile wallet offerings provide a user experience that integrates seamlessly into everyday life and invites fans to return regularly. User-friendly, smart ticketing not only creates strong fan loyalty, but also increases sales and visitor satisfaction.
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