Avoid Shopping Cart Abandonment in the Ticket StoreLesezeit 4 Min

Abandoned cart recovery can be your secret weapon to ensure a successful ticket sales process. This clever feature allows you to communicate with potential visitors who are interested in your events and add items to their cart within egocentric Systems, but do not complete the purchase process.

The reasons for not completing a shopping cart online are many. Among the most common are high shipping fees, unsuitable payment methods, the product was cheaper elsewhere or the purchase motivation is missing (Source: statista.de). For each motive, you can use the appropriate communication to place the small decisive incentive to buy.

Once abandoned cart recovery is enabled in the ticket system, your potential buyers will be prompted to enter their contact information after selecting a ticket quantity. This means that you can capture the user’s name, email address, and phone number before the purchase is completed. This data is then added to an automated email list to remind the user to complete their transaction. The highlight here is that you can customize the title and description of the form. You also have the option to add your own email template to create a truly streamlined experience.

Another benefit of recovering abandoned purchases is the opportunity to deepen your relationship with your shoppers. By sending them personalized messages reminding them to come back and complete their purchases, you show that you care about their satisfaction. Easy access to items in the cart and a straightforward checkout process increase user convenience and satisfaction. Even if a customer’s cart is expired or empty, strategic emails and text messages direct them back to your event page and encourage further exploration and purchases.