Regardless of whether you are expecting 100, 1,000 or 10,000 guests, there is always a lot of work and passion that goes into a project. No matter whether you are organizing a party, a festival, a concert, a congress or a trade fair. For you as the organizer, this means a great deal of commitment over a very long period of time. After all, everything should run smoothly for the guests and a great experience should be created. It would therefore be disastrous if you make the best preparations but nobody knows about your event and your ticket sales are not satisfactory. We’ll show you how to promote your event online.
Work templates for your marketing
Your ready-made questionnaire to fill out, step-by-step instructions and insights into advertising campaigns. You’ll find this and much more in the FORESIGHT marketing guide.
1. Promote your event online with a strong website presence
Your website is the center of your event marketing. It should provide all the information potential ticket buyers need and make the buying process as easy as possible.
Why it boosts ticket sales: A well-structured and user-friendly website looks trustworthy and makes it easier for visitors to purchase tickets directly through your site. By integrating a store plugin from egocentric Systems, you can handle ticket sales directly through your website and present upcoming events to visitors with widgets. This increases the likelihood that visitors will become buyers without being redirected to external platforms.
TIP: With Google Ads you can also place your ads for possible search queries, e.g. “Circus Hamburg”, “Germany’s biggest 90s party” or similar, in order to be found even more widely. For new advertisers, Google offers entry-level deals that give you a starting credit on top, depending on your budget.
2. Promote your event online with Google My Business
Google My Business is your digital business card in Google search and allows you to present events directly in your company’s Google profile.
Why it boosts ticket sales: An optimized Google My Business listing ensures that potential customers immediately find all relevant information when searching for your event or company – including a direct link to purchase tickets. This increases the likelihood that users who are already interested will purchase tickets without any detours.
TIP: You can also use the option to publish regular updates and posts in your Google My Business profile to further increase the visibility of your events.
3. Social Media: your key to successful event marketing
Social media is one of the most effective channels for promoting your event online and boosting ticket sales. Platforms such as Facebook, Instagram and TikTok offer the opportunity to run targeted advertising campaigns that reach exactly the right audience.
Why it boosts ticket sales: Targeted advertising allows you to reach people who are already interested in similar events. With features such as “Facebook Events” or “Instagram Promotions”, you can make your event visible in the feeds of potential ticket buyers. The direct link to the ticket purchase in the posts or ads ensures a seamless user experience.
TIP: Rely on social proof! Events that are shared and liked by many users create a feeling of exclusivity and desirability. With egocentric Systems, you can offer social sharing discounts – anyone who shares your event will receive a small discount on their ticket purchase. This increases the reach of your event and sales figures at the same time.
4. Cooperations: build a digital presales network
Collaborations with partners and sponsors are an excellent way to promote your event online and increase ticket sales at the same time.
Why it boosts ticket sales: By integrating your store plugin or widgets on your partners’ websites, you significantly extend the reach of your event. This means that visitors to the partner sites also have the opportunity to buy tickets without having to visit your website directly. This increases sales opportunities and ensures a wider distribution of tickets.
TIP: Also use affiliate marketing to motivate partners to sell your tickets. They receive a commission for every successful ticket sale via their channels – a win-win situation!
Ready for the implementation? Here you will find instructions on how to promote your event online
Just a download click away. The FORESIGHT marketing guide for event organizers.
5. Use event portals to advertise your event online
Event portals are a valuable addition to your own marketing measures. They offer an additional platform to advertise your event online and thus boost ticket sales.
Why it boosts ticket sales: Supra-regional event portals such as meinestadt.de, eventfinder.de and wasgehtapp.de have a wide reach and often offer direct links to your ticket store. This means that interested parties can buy tickets immediately without any further detours.
TIP: Don’t just use the free basic listings, but also consider premium services to place your events more prominently. This can make all the difference, especially for large or exclusive events.
Last but not least: measure the success of your event marketing activities
One of the greatest strengths of digital marketing is the ability to accurately measure the success of your campaigns. Tools such as Google Analytics and Facebook Pixel give you insights into which measures generate the most ticket sales.
Why it boosts ticket sales: By analyzing exactly which channels are most effective, you can target your budget and time where it will have the biggest impact on ticket sales. With the affiliate links from egocentric Systems, you can also see exactly which partner has sold the most tickets.
With these five strategies, you can promote your event online and ensure that your ticket sales go through the roof. Whether it’s high culture, theater, live entertainment or sports – the right event marketing is the key to success.
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