Sport

Mobile Ticketing für Sport-, Musik- und Kulturveranstaltungen

Mobile ticketing for sports, music and cultural events.

Mobile ticketing for sports, music and cultural events. 2560 1709 egocentric Systems GmbH

5 reasons to use mobile tickets for your next event.

Mobile ticketing for sports, music, and cultural events has gained tremendous popularity over the past decade. Due to the huge success story of mobile devices and an ever-increasing number of mobile payments, mobile ticketing is becoming the new standard.

Although the use of this technology is trending upwards, there are still some old misconceptions that keep especially small and medium-sized event organizers from taking advantage of mobile tickets for their events. We want to clear up these misconceptions in our blog post on mobile ticketing.

Mobile first.

What is mobile ticketing?

You’re probably familiar with Apple Wallet or the Android equivalent for storing mobile tickets directly on your phone.

Mobile ticketing refers to purchasing, holding and validating tickets with a mobile device. The term is often used to describe tickets to enter an event with a mobile device (because someone might pay on their desktop computer and then enter later with a mobile ticket). For this purpose, storage in the wallet provides easy handling of mobile tickets. Tickets are thus easy to store, cannot be forgotten at home on the day of the event, and cannot be lost.

Is there only ONE mobile ticket?

No! Basically, there are several different forms of mobile tickets. For example, an event organizer could simply issue a QR code that visitors show and scan on their cell phones upon entry. This often works, for example, by showing the QR code of the PDF wipe, which is actually intended as a “print at home” ticket, and at least has the advantage of not having to print out the ticket first.

Another, but not quite as popular variant is the integration of a mobile ticket into an app of the organizer or operator. For this, however, the ticket buyer still has to download a separate app in any case, which is not always that popular. One advantage, however, is that the issuer has direct access to the cell phone and can offer further applications. For example, he can immediately offer the possibility to buy the ticket directly in the app. This is used by Deutsche Bahn, among others, which offers mobile tickets exclusively via its own app.

Most popular – PKPASS

Probably the most common and popular variant of the mobile ticket is the issue of a so-called PKPASS. A PKPASS can be stored as a file in a mobile wallet, allowing the ticket to be displayed directly on the cell phone. The Pass Wallet app technology (often referred to as Passbook) originated in the USA and was first introduced by Apple.

Mobile tickets such as PKPASS are based on customer needs
All PKPASS files are digitally signed by the issuer, so any attempt to forge the data or access it without permission is considered unsuccessful.

Using a PKPASS, it is possible to have the QR code scanned directly from the wallet on a smartphone when entering an event. No extra app needs to be installed for this, at least on Apple devices. But the wallet is also becoming increasingly popular on Android devices, and with the introduction of Google Pay, a wallet for digital tickets and vouchers is now also preinstalled on most Android devices.

Trouble in town?

Despite their increasing popularity among ticket sellers, event organizers and customers, mobile tickets have not been that popular everywhere. There are several reasons for this, which we will briefly explain:

Mobile tickets are...

...difficult to give away!

Admittedly, if you want to give away a ticket, handing it over is part of the process. But is that really a problem? Mobile tickets are easy to transfer and can therefore be given away without any problems. Add to that perhaps a nice bottle of wine, or a box of chocolates…that’s it!

...complicated to set up!

Many older software solutions for ticket sales are mainly focused on printing tickets. Mobile application possibilities that were developed were more or less cumbersome on it. For egocentric Systems, e-tickets, just like the “mobile first” approach, have always played a very important role – and rightly so!

...with high fees!

Until a few years ago, the big ticket portals also charged high fees for electronic tickets. This meant that an e-ticket was only minimally cheaper than a physical ticket sent by mail. After a successful lawsuit by the consumer association Verbraucherzentrale NRW, the BGH has now also rejected the appeal of the ticketing provider CTS Eventim in the last instance. This means that even the major portals are no longer allowed to charge for e-tickets, paving the way for mobile tickets.

In plain language: these are the advantages of mobile ticketing

Now that we’ve shown you that many concerns about mobile ticketing are unfounded, here’s a concentrated load of reasons why it’s worth using it. Not only you, but also your guests will benefit from these 5 advantages!

The ticket that you never leave lying around.

The number of customers who want to print out a ticket or carry it with them in paper form is becoming smaller and smaller. The danger of losing the ticket or forgetting it at home is far too great. If you keep up with customer expectations, ticket sales will increase, as will repeat ticket bookings for future events.

The ticket that increases your conversion rate.

Another benefit is the increase in conversion rates. This is because mobile ticketing also includes the general sale of tickets via cell phone. The target group for events is getting younger and younger, which means that bookings on mobile devices are also on the rise. Every event organizer should therefore also address the “mobile first” strategy in ticketing as part of their sales strategies. This is necessary to offer all ticket buyers a pleasant booking experience and at the same time increase conversion rates.

The ticket, for fast check-in.

A quick check-in process at the event is also a huge benefit. When your guests don’t have to dig through their purses, backpacks, or wallets to find paper tickets, the lines move much faster. A mobile ticket is quickly accessible on a cell phone and the guest can find it at any time without having to search for it.

The ticket that relieves your support line.

A decreasing support effort is another advantage if you, as an organizer, rely more and more on mobile ticketing. From our more than 13 years of experience in full service ticketing, we can assure you that the support effort that arises in our call center before an event is sometimes immensely high. But this support effort is avoidable. Most requests are for tickets to be reprinted, resent, or a question about the shipping status. With a digital ticket, this question does not arise and your support effort is reduced enormously.

The ticket, for more sustainability.

For your visitors, the big advantage is that there is no need to print out tickets. Your guests appreciate that, because you take work off their shoulders. Not to forget the aspect of sustainability. Because our environment also benefits when there is less need for paper. Event organizers with whom we work now, rely exclusively on mobile tickets for environmental and sustainability reasons. Just to give you an example: XS Carnight, the annual tuning meeting, has been doing without paper tickets completely for over a year as part of a “green campaign”. Customers and fans support this and have ensured that all 2020 events were completely sold out.

The biggest advance is that mobile tickets are gradually reaching the broad stratum of the population. Every year, millions of ticket purchases are made on cell phones. Mobile technologies have long been used in public transportation, air travel, and even shipping.

While in the early days of mobile ticketing, smartphone ownership was still relatively low, today it is at an all-time high. In 2011, the percentage of small phone owners in the U.S. was 35%. That number now stands at 81%.

You too can discover mobile ticketing for your next event.

Get started with us now!

For even more information about event ticketing software and pricing, just contact us and get to know us and our software better.

egocentric systems mobile ticketing

How the event manager of egocentric Systems can make life easier for organizers.

How the event manager of egocentric Systems can make life easier for organizers. 1920 1080 egocentric Systems GmbH

The event manager of egocentric Systems is one of the most advanced ticket management platforms in the industry. The software from egocentric Systems not only already has a variety of important functions for an organizer, egocentric Systems is constantly developing new features together with its partners, which will help you as an organizer to meet the growing to meet the requirements of the industry.

Our Dresden-based team has more than 23 years of experience in ticketing business, not just on the software developer’s website. The years of experience are also based on many exciting years on the part of the organizer. We use this knowledge to focus on your ego and to develop software that fits exactly to your needs.

Below are just some of the improvements egocentric Systems has made to its system in recent weeks and months. For a more detailed explanation or demonstration, please contact your egocentric Systems representative at: info@egocentric-systems.de

Server Upgrade: To meet the growing demands and provide the best possible performance for your ticket buyers, an upgrade to a server with larger bandwidth capacity has recently taken place. This has led to a noticeable increase in the speed of our event manager.
Custom templates: Thermal, laser, and e-tickets can now be customized using HTML formatting. This allows all organizers to overwrite the default template, change the font size, and customize the layout. A preview function shows what the layout will look like before the tickets are printed. This function can be found under “Setup” by clicking on “Events” and then on “Settings”.

Mini-Calendar: Our ticket platform now has a calendar widget that can be viewed on the organizer’s websites. This mini-calendar can be embedded in any page. When you click on a date with an event, the customer is redirected to a ticket page that displays only the events of that particular day. You can find this function under “Setup” by clicking on “White Label” and then on “Widgets”.

Printable seat plans: Last but not least, our developers have completed a frequently requested feature that allows customers to print out their seating plans. The experience gained from the first weeks of use clearly shows how much this feature supports the design and furnishing of hall plans. We are very happy if we can help you with this.

egocentric systems ticketing

5 types of subscriptions you should use for your event series.

5 types of subscriptions you should use for your event series. 1620 1080 egocentric Systems GmbH

Over the years, the popularity of subscription services has also increased sharply in the event sector. If years ago it was only the season tickets of my favourite club, this type of ticket has changed due to the convenience of ticket buyers, the cheaper price structures, preferential ticket availability especially at often sold-out venues and immediate accessibility at other events.
Subscriptions have changed the traditional ticket purchase to benefit both the promoter and the customer. From this, organizers can derive potential profit gains and an increase in customer loyalty based on the regular and predictable revenues or contributions in the company.
Customers have available at discounted prices, tickets guaranteed.

There are currently five types of subscriptions in the egocentric Systems event manager. However, our international product management and development team, in cooperation with our customers, is constantly developing new forms that will help you achieve higher ticket revenues.
Depending on the industry, each subscription depends on the different requirements.
In the following you will learn more about the possibilities of mapping a subscription to the egocentric Systems Event Manager and how it can benefit you.

Standard subscriptions

The default subscription is the simplest form of subscription and is explicitly valid for a certain period of time, e.g. referred to as the season. Ticket managers can set up a standard subscription by event series or date, depending on their needs. You can discount these tickets if required or as a free ticket, e.g. label for sponsors. If the guest wants to continue the subscription, an auto-renewal is available to extend the benefits for as long as the ticket manager wants.
Standard subscriptions are mainly used in the sports & museums.

Subscription for regular guests

This type of subscription is designed so that ticket buyers have a fixed seat throughout the season. Unlike the standard subscription, customers choose their seats online after purchasing the subscription for this series of events and do not have to go to the box office to choose their seats. With the exception of VIP seats, your guests can flexibly decide where they want to sit with this subscription and have booked their fixed seat for each event in the event series.
Your guest will receive his tickets after choosing his seat, or you can simply print them out online.

Subscription for regular guests is mainly used in the areas of culture & sport.

Theatre subscriptions

Theatre subscriptions, as the name suggests, are tailored to theatres, provided they use allocated seats for their events. Ticket buyers can purchase this subscription in advance, like the aforementioned regular guest subscription, to secure their seats for an entire game series. The only difference is that the promoter allocates seats based on a list of preferences and loyalty within the organization, based on a list of preferences stated by the customers, and the seat is not chosen by the customer himself.

Theatre subscriptions are mainly used in the cultural sector by theatres, theatres, but also in opera houses and cabaret.

Choose a show subscription

By selecting a show subscription, your customers can choose which shows they want to participate in from a series of events. However, the organiser has the option of deciding which shows the guest has to choose from and how many customers he wants to offer. Show organisers also have the opportunity to offer a discount, e.g. depends on the popularity of the show or the number of events a customer buys. This is an easy way to apply dynamic pricing to its ticket sales.
Show subscriptions are used at a variety of events. For example, they are used by theatres, gala shows, performing arts, comedy clubs and museums, but are also used in the cultural sector.

Flex Pass Subscriptions

Flex Pass subscriptions allow ticket buyers to select multiple shows simultaneously or within a valid period. Organizers have the possibility to determine which demonstrations they want to offer their customers. Although customers have the freedom to choose their own event, organizers can restrict the choice of certain options, e.g. E.g. by event, ticket category, date, ticket types and much more. This form of ticket subscription is a great way to reward customers who come to your events more than once or twice. You could promote the whole thing, in which you e.g. Offer “Save 20% on tickets if you come to at least 3 events this year.”
The ticket buyer then flexibly selects the show and the date and can print the ticket at home or enter as a mobile ticket with his mobile phone.

Flex subscriptions are also used at a variety of events and are used by theatres, gala shows, performing arts, comedy clubs and museums, but also in the cultural sector.

As i said, subscriptions are very popular due to ease of use, cheaper pricing structures and easier ticket availability. As specialists in the ticketing industry, we would like to help you choose the best subscription package for your event. We have a variety of options for your subscription and are convinced to offer the right one for both your organization and your customers. It is independent of which industry you are working in, we recommend you to use the many possibilities of egocentric Systems to increase the marketing of your event, your profit and last but not least the customer loyalty!

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