Exciting themes for theaters, operas, concert halls

Junge Gruppe an Frauen steht im Halbkreis, lachen und haben Spaß

KulturPass of the Federal Government for more young audiences in culture

KulturPass of the Federal Government for more young audiences in culture 1008 756 egocentric Systems GmbH

Capturing a young audience and getting them excited about a classical offering has become an omnipresent challenge for cultural institutions. This is because older visitors (60+ years) use classical cultural offerings more frequently than the visitor group of 18-39 year olds (40% to 31% | Cf. Mandel, 2020). In addition, there are a large number of non-visitors who have so far stayed away from the theater, opera, classical concerts or art exhibitions (59%). These observations gave rise to the federal government’s “KulturPass” initiative. This is intended to bring together culture providers and 18-year-olds in order to get more young audiences interested in culture again. Find out what the KulturPass is and what you need to participate in our blog post.

More than Box Office

Especially theaters, operas & playhouses have special needs for the sale of tickets and subscriptions. Our software meets these for your online sales!

Junge Gruppe an Frauen steht im Halbkreis, lachen und haben Spaß


Private or public cultural institutions


Registration from 22.05.23 via the portal


Expected from mid-June 2023

What is the KulturPass?

The initiative is aimed at young adults who will celebrate their 18th birthday in 2023. They receive their KulturPass via the app with a budget of €200 that they can use for cultural offerings (tickets, books, recordings, etc.). The goal is to simplify the access to cultural offers and to increase the demand at the institutions.

The focus is on local and present cultural formats, but supplementary virtual offers can also be placed within the framework of the KulturPass. The app promises visibility for art and culture among the 18-year-old target group, and also offers to reimburse the costs of offers accessed afterwards.

Still missing the right online store for the KulturPass?

With the online store of egocentric Systems you can offer tickets and cultural products online and make them easily accessible.

How does the KulturPass work for providers?

The app works like a virtual marketplace, through which events and cultural products can be offered. Young people can then buy from this marketplace within the limits of their budget. Those who are unsure can first request a test access and try out the marketplace.

Otherwise a participation for offerers takes place over the registration in the portal. The prerequisite is an existing ELSTER certificate with suitable access data. If a certificate is not yet available, this can be obtained via the ELSTER online tax office.

A store is required for the provision of the offer. This can be created manually, with a CSV file or via an API for data transfer. The products are then published for reservation and culture providers are informed in the system as soon as new reservations are available. The reservation is then released for pickup, and by showing it on site, 18-year-olds receive their product. The purchase process also takes place via the KulturPass app. The purchase amount is credited to the cultural institution’s stored account as soon as the status of a reservation is updated to “picked up”.

Learning offers for the KulturPass

Your interest is aroused, but you still have questions? Numerous help offers are provided around the KulturPass. There is onboarding material to download, an online HelpCenter and you can use various online events. You can find all the relevant information in compact form on the official KulturPass page for providers.

Already adapted your marketing to a young target group?

Reach a young audience where they move a lot! With advertising on social media and email marketing, you can reach your target group with confidence. Read more about the topic and tips in our blog post.

Knowledge on similar topics
Eine junge Frau nimmt ein Selfie vor dem blauen Himmel auf

It needs entertainment, not extra-cheap tickets. Does your cultural offering suit Generation Z?

It needs entertainment, not extra-cheap tickets. Does your cultural offering suit Generation Z? 2247 1500 egocentric Systems GmbH

Imagine a visit to a philharmonic hall or an opera house. You’re about to enter the tiers, take your seat, and shortly thereafter a classical concert or a play begins. Look to your left and right – who is sitting with you in the gorgeous furnished hall and is tensely watching the spectacle on stage? Do you also think of well-dressed, cultured and culture-interested ladies and gentlemen? Why do we immediately associate culture with this target group? And isn’t it time to rethink the cultural offer? In the following blog post, you can read how you as an organizer can get closer to Generation Z and inspire them to attend your events.

Eine junge Frau nimmt ein Selfie vor dem blauen Himmel auf

It’s no secret that the target group of 20- to 30-year-olds is difficult to get excited about cultural offerings. Elisabeth Fuchs, chief conductor of the Salzburg Philharmonic Orchestra, described to us why visitors to cultural events are made up of certain age groups and what strategy she pursues in this context.

In addition to ballet productions, operas, composer portraits and Christmas concerts, it is important for Elisabeth Fuchs to create a music program for children. Since 2017, the Philharmonie has therefore organized the Children’s Festival, with numerous participatory activities and performances that introduce children to classical music in a playful way. Why start so early as a classical house? In this way, children and their families come into contact with the cultural brand at an early stage, perhaps taking home a souvenir that will stand the test of time and lead to an active visitor status again at a later date. According to the idea “I know this from my childhood or youth, I’ll go there with my children too”. A long-term strategy with vision and thus a good start. But what about the target group of young people in their 20s and 30s who are being lost? How can you go about retaining their interest?

Digitization – A step toward Generation Z

In 2022, the transition from print-only to digital, especially for distribution channels, is everywhere and yet important to emphasize. Internalizing the openness to change and reinterpreting it positively is just as important as choosing the right tools. The Philharmonie Salzburg decided on an online ticketing system that integrates with the existing web presence and digitizes ticket sales. On the side of the organizer, processes become clearer and the purchase of tickets can be better tracked and evaluated. On the visitor’s side, the expectation of purchasing tickets online is served and especially electronic and mobile tickets meet the behavioral patterns of Generation Z. They prefer to sit comfortably on their sofa. They would rather choose an event from the comfort of their sofa instead of having to drive to a ticket agency. At the same time, Elisabeth Fuchs emphasizes that the older target group must not be left behind by an online solution – ease of use is a prerequisite for this.

Digitization has a high priority, but it needs more. But what does this mean? Many cultural managers would certainly answer here, “We have a great concept for Genration Z to offer discounted tickets. This is to make sure that concerts remain affordable for young people.”. Unfortunately, this one-sided strategy, purely about pricing, is not very promising. In the following, we explain why extra-cheap tickets don’t work for a young target group. To do so, we address three questions:

1. Why do we think that extra-cheap tickets work, and why does everyone offer them?

2 Why doesn’t this strategy work?

3. What could work instead?

The true success factor

“Under-30” offers usually result in more tickets being sold. The belief quickly arises that this is due to the ticket price. Many event organizers are convinced these offers are the only way to place an incentive for Generation Z. The influence of additional factors, such as marketing campaigns, tends to be forgotten. Let’s take another look at the Salzburg Philharmonic Orchestra. It very actively accompanies its offer on social media and, in addition to visibility, also generates numerous touchpoints with the desired target group. Cooperation with advertising partners is also conceivable, whose reach also boosts ticket sales.

Supporting successful event marketing is also customer relationship management (CRM) as the basis for target group-specific communication. Elisabeth Fuchs recounts positive experiences with her own online ticketing system. E-mail campaigns turned out to be successful measures. These accompany events at all times and information can be shared quickly and easily. The Philharmonie also uses SMS marketing to highlight special offers or discounts. The implementation of these measures would hardly be conceivable without an automated and well-maintained CRM. Want to learn more about effective marketing measures? Then read our blog post on event marketing.

Successful marketing can therefore also be traced back to the accompanying communication and not only to the ticket price. This is also supported by the fact that with a one-sided price strategy, visitor numbers do not remain continuously high. As soon as prices return to normal, visitor numbers drop again and young people could not be tied to the company’s own cultural offerings in the long term. So why do extra-low ticket prices persist so strongly?

Why it doesn’t pay off for Generation Z

One of the main reasons why the entire industry relies on extra-low ticket prices is that they can be implemented quickly. Price adjustments can be made quickly, do not require any additional personnel and, at first glance, do not involve any budget. In contrast, an effective marketing campaign requires all of these resources. In addition, the price change conveys the feeling of having changed something or having done something to improve the situation. It is therefore always important to reflect on whether the price adjustment has really achieved the desired effect and whether the cost is really a limiting factor for Generation Z.

To illustrate this, here is a small comparison of what a young person in any city in Germany is offered in addition to culture:

10.00 € – concert with classical music
5.10 € – a large beer in a crowded bar
5.29 € – McDonalds medium meal
9.99 € – Cinema
13.50 € – mini golf
16.99 € – Dominos takeaway pizza
26.50 € – Zoo
80.00 € – Premier League soccer match

= 137.48 € for weekend activities

For a person with a regular income, that’s a nice Saturday with great activities. For students, trainees or pupils, though, that’s a full month’s wages. And those are just the options that don’t involve staying home to watch Netflix or spending 60€ on an Xbox game. Young people aren’t looking for value for money, they’re looking for value for time. Especially 16- to 35-year-olds want to get the most out of their time to maximize their experience.

As an approach, organizers should be clear about how Generation Z spends its time. About 57 percent of teens and young adults in the 2019 Shell Youth Study said they frequently listen to music in their free time. Around half of those surveyed enjoy surfing the internet, being on social media or meeting up with friends. (Source: statista)

Organizers are looking at the problem of “Why don’t young people go to classical concerts?” from the wrong angle. If they didn’t make tickets cheaper, but upgraded the experience, this would not only be more successful, but young people might even be willing to pay more. So what could work instead of extra-cheap ticket offers, and how could “added value” be created?

Entertainment beats price

There are no limits to your imagination here, but a rough breakdown will help classify your measures: Community, shareability on social media, products, services and entertainment.

The Philharmonie Salzburg shows that several areas can be served at the same time. The offer is aimed at different target groups starting with the youngest to build sustainable visitors. The children’s festival is accompanied by a talent contest in which children can implement and submit projects together. This strengthens the emotional bond with the event and the organizers and creates a sense of community. At the same time, the projects are presented on social media and encourage digital discourse. The idea of competition also encourages ambition and creates entertainment for the festival participants as well as for users, who can then follow the event digitally via various channels.

Kinderfestspiele zeigen Kinder und Erwachsene auf der Bühne

© Erika Mayer for the Children’s Festival with Show Your Talent

We have developed further suggestions:

  • Special discount offers for the target group e.g. under 35s receive a free drink with their tickets
  • Partnership with restaurants for dinner and concert offers e.g. by selling packages in the store: ticket and program booklet
  • Networking with social media to stay in touch with customers after the event
  • Offers for larger groups e.g. information from guests is transmitted via subscriptions or ticket purchase. This data can be evaluated accordingly in a CRM and used as a basis for marketing measures.
  • Networking events for young professionals
  • Speed dating before the event

Adding value to the cultural offering does not reduce the quality of the performance or take anything away from it. It does increase the importance of the event as a whole and has the potential to appeal to the Generation Z target group far away from extra-cheap ticket prices.

Your hunger for knowledge is not yet satisfied?

Click here for another exciting article about 5 Key Learnings from Reopening Your Event

Mobile Ticketing für Sport-, Musik- und Kulturveranstaltungen

Mobile ticketing for sports, music and cultural events.

Mobile ticketing for sports, music and cultural events. 2560 1709 egocentric Systems GmbH

5 reasons to use mobile tickets for your next event.

Mobile ticketing for sports, music, and cultural events has gained tremendous popularity over the past decade. Due to the huge success story of mobile devices and an ever-increasing number of mobile payments, mobile ticketing is becoming the new standard.

Although the use of this technology is trending upwards, there are still some old misconceptions that keep especially small and medium-sized event organizers from taking advantage of mobile tickets for their events. We want to clear up these misconceptions in our blog post on mobile ticketing.

Mobile first.

What is mobile ticketing?

You’re probably familiar with Apple Wallet or the Android equivalent for storing mobile tickets directly on your phone.

Mobile ticketing refers to purchasing, holding and validating tickets with a mobile device. The term is often used to describe tickets to enter an event with a mobile device (because someone might pay on their desktop computer and then enter later with a mobile ticket). For this purpose, storage in the wallet provides easy handling of mobile tickets. Tickets are thus easy to store, cannot be forgotten at home on the day of the event, and cannot be lost.

Is there only ONE mobile ticket?

No! Basically, there are several different forms of mobile tickets. For example, an event organizer could simply issue a QR code that visitors show and scan on their cell phones upon entry. This often works, for example, by showing the QR code of the PDF wipe, which is actually intended as a “print at home” ticket, and at least has the advantage of not having to print out the ticket first.

Another, but not quite as popular variant is the integration of a mobile ticket into an app of the organizer or operator. For this, however, the ticket buyer still has to download a separate app in any case, which is not always that popular. One advantage, however, is that the issuer has direct access to the cell phone and can offer further applications. For example, he can immediately offer the possibility to buy the ticket directly in the app. This is used by Deutsche Bahn, among others, which offers mobile tickets exclusively via its own app.

Most popular – PKPASS

Probably the most common and popular variant of the mobile ticket is the issue of a so-called PKPASS. A PKPASS can be stored as a file in a mobile wallet, allowing the ticket to be displayed directly on the cell phone. The Pass Wallet app technology (often referred to as Passbook) originated in the USA and was first introduced by Apple.

Mobile tickets such as PKPASS are based on customer needs
All PKPASS files are digitally signed by the issuer, so any attempt to forge the data or access it without permission is considered unsuccessful.

Using a PKPASS, it is possible to have the QR code scanned directly from the wallet on a smartphone when entering an event. No extra app needs to be installed for this, at least on Apple devices. But the wallet is also becoming increasingly popular on Android devices, and with the introduction of Google Pay, a wallet for digital tickets and vouchers is now also preinstalled on most Android devices.

Trouble in town?

Despite their increasing popularity among ticket sellers, event organizers and customers, mobile tickets have not been that popular everywhere. There are several reasons for this, which we will briefly explain:

Mobile tickets are...

...difficult to give away!

Admittedly, if you want to give away a ticket, handing it over is part of the process. But is that really a problem? Mobile tickets are easy to transfer and can therefore be given away without any problems. Add to that perhaps a nice bottle of wine, or a box of chocolates…that’s it!

...complicated to set up!

Many older software solutions for ticket sales are mainly focused on printing tickets. Mobile application possibilities that were developed were more or less cumbersome on it. For egocentric Systems, e-tickets, just like the “mobile first” approach, have always played a very important role – and rightly so!

...with high fees!

Until a few years ago, the big ticket portals also charged high fees for electronic tickets. This meant that an e-ticket was only minimally cheaper than a physical ticket sent by mail. After a successful lawsuit by the consumer association Verbraucherzentrale NRW, the BGH has now also rejected the appeal of the ticketing provider CTS Eventim in the last instance. This means that even the major portals are no longer allowed to charge for e-tickets, paving the way for mobile tickets.

In plain language: these are the advantages of mobile ticketing

Now that we’ve shown you that many concerns about mobile ticketing are unfounded, here’s a concentrated load of reasons why it’s worth using it. Not only you, but also your guests will benefit from these 5 advantages!

The ticket that you never leave lying around.

The number of customers who want to print out a ticket or carry it with them in paper form is becoming smaller and smaller. The danger of losing the ticket or forgetting it at home is far too great. If you keep up with customer expectations, ticket sales will increase, as will repeat ticket bookings for future events.

The ticket that increases your conversion rate.

Another benefit is the increase in conversion rates. This is because mobile ticketing also includes the general sale of tickets via cell phone. The target group for events is getting younger and younger, which means that bookings on mobile devices are also on the rise. Every event organizer should therefore also address the “mobile first” strategy in ticketing as part of their sales strategies. This is necessary to offer all ticket buyers a pleasant booking experience and at the same time increase conversion rates.

The ticket, for fast check-in.

A quick check-in process at the event is also a huge benefit. When your guests don’t have to dig through their purses, backpacks, or wallets to find paper tickets, the lines move much faster. A mobile ticket is quickly accessible on a cell phone and the guest can find it at any time without having to search for it.

The ticket that relieves your support line.

A decreasing support effort is another advantage if you, as an organizer, rely more and more on mobile ticketing. From our more than 13 years of experience in full service ticketing, we can assure you that the support effort that arises in our call center before an event is sometimes immensely high. But this support effort is avoidable. Most requests are for tickets to be reprinted, resent, or a question about the shipping status. With a digital ticket, this question does not arise and your support effort is reduced enormously.

The ticket, for more sustainability.

For your visitors, the big advantage is that there is no need to print out tickets. Your guests appreciate that, because you take work off their shoulders. Not to forget the aspect of sustainability. Because our environment also benefits when there is less need for paper. Event organizers with whom we work now, rely exclusively on mobile tickets for environmental and sustainability reasons. Just to give you an example: XS Carnight, the annual tuning meeting, has been doing without paper tickets completely for over a year as part of a “green campaign”. Customers and fans support this and have ensured that all 2020 events were completely sold out.

The biggest advance is that mobile tickets are gradually reaching the broad stratum of the population. Every year, millions of ticket purchases are made on cell phones. Mobile technologies have long been used in public transportation, air travel, and even shipping.

While in the early days of mobile ticketing, smartphone ownership was still relatively low, today it is at an all-time high. In 2011, the percentage of small phone owners in the U.S. was 35%. That number now stands at 81%.

You too can discover mobile ticketing for your next event.

Get started with us now!

For even more information about event ticketing software and pricing, just contact us and get to know us and our software better.

Titelbild zum Thema Schließung Lockdown wegen Covid19

How to protect your visitors with timed ticketing.

How to protect your visitors with timed ticketing. 2043 1364 egocentric Systems GmbH

Tips how you can save your revenues after the quarantine with timed ticketing.

The time has come, since May 11, 2020, the shutdown has been loosened in almost every state. Shopping centers, amusement parks, zoos, but also gyms and restaurants can be visited. So the economy is starting up again and our lives are getting back to normal. However, there will still be limitations and access to shops and restaurants will be restricted to a certain number of people.

As part of the reopening, there will be new rules and you have to follow a hygienic routine. Distance will play a major role for all of us in order to prevent further infections. The number of visitors who are allowed to stay in one room at the same time will be limited to a certain number of visitors per square meter.

We, at egocentric Systems, strive with all of our innovations to develop functions with which you can optimize your daily processes and sell more tickets! This also applies to our integrated timed ticketing options. This gives you functions with which you can easily manage your available free slots.

Less queues – more sales.

Due to the remaining and necessary restrictions, we will have to work with some changes in the upcoming months. The implementation of the hygiene rules has already resulted in long lines in front of businesses. Your customers with annual cards or subscriptions have to wait at the door until a guest leaves. The waiting time will be too long for guests and there will be a negative impact on your business. Either way, the result is unhappy guests and lost revenue. We are looking for solutions to escape this hardship. So, we have recognized an opportunity in this, where many museums and exhibitions are already familiar with in order to sell their museum tickets.


With time tickets, our software enables you to sell defined time slots. So you can sell your guests defined time slots for special exhibitions, tours, lectures or other events. Furthermore, you can use this great function, just as well, to direct visitor flows. Our time tickets are a perfect ticketing tool to secure your sales. At the same time, you can respond to the necessary restrictions in the context of the Corona crisis. By booking time-controlled tickets through your online shop, you solve the problem of the large number of visitors. Use the time slots provided to ensure that your guests comply with the applicable distance rules and avoid long queues. Let your visitors simply select the time window for the respective day during online ticket sales and, thus, optimize visitor flows.


  • Easy setup of time slots, quick duplication for further opening days in advance or automatic setup via our program planner.
  • Management and planning of visitor flows through a specific exhibition or tour and avoidance of overcrowding, time slot management.
  • Protection against overbooking and prevention of overlapping time windows
  • Real time viewing, tracking and processing of your tickets.
  • Quick view of guest lists with the help of the Check-In Manager for each time period.

Our ticket shop software. Your style.



As already mentioned, we at egocentric Systems are convinced that technology should help people. For this reason, we have been developing tools with which you can improve the experience of your customers. Booking time slots is only one way so our software can optimize sales at your box office. We can do much more. At the same time, you may use the integrated marketing functionalities to increase the number of visitors and to offer your guests a smooth event experience.

Start with us now!

For more information about great opportunities to advertise your event online, just contact us and get to know us and our software better.

Titelbild. Alte Kinotafel mit Beschriftung zur Coronakrise.

Survive Corona Crisis. 10 things you can do as a promoter now.

Survive Corona Crisis. 10 things you can do as a promoter now. 2560 1707 egocentric Systems GmbH

Survive corona crisis. 10 things you can do as a promoter now.

Cultural and sports businesses are in a difficult and uncertain phase due to the corona crisis. It will be a great test for the entire industry as well as our society. After the federal and state governments adopted comprehensive measures, such as a ban on mass events, from March 16, 2020 to contain the corona virus, it became dark in the once very busy event venues. Without a doubt, it was a very necessary step, but what will come in the next months to theaters and opera houses, sports clubs, artists, freelancers, technicians and employees in the event sector can only be roughly guessed at the moment. However, the fact is, that we are all facing a very difficult time. The whole industry has no choice but to get creative so that the lights don’t go out in the end.

We support you! In this blog post you will find a selection of ideas on what you can do to make the most of your time and get through the Corona crisis in the best possible way.

Collect donations! #hold together


As a result of the necessary cancellations, many organizers are faced with an high amount of refunds due, which will definitely cause major financial problems. Given that almost every venue depend on ticket revenues to survive, the public’s goodwill is vital to keeping the institutions alive. In times like these, cohesion and mutual support are often very important and have an immense importance. In this respect, broad support from ticket buyers is very likely. So don’t be shy and offer your ticket buyers to donate the ticket price to enable your event location to survive the Corona crisis.


Do not only collect donations, also offer your visitors an equivalent if they do not reclaim the ticket price they have already paid. These could be very different things and your creativity is certainly even greater than ours. So here are just a few suggestions: In return, offer an exclusive question and answer session with your director, your artists, the team or the management. Take the audience backstage, let them participate in exclusive “behind the scenes” sessions, offer them special house tours by your artists or exchange tickets for vouchers with special offers for the post-Corona crisis time.


A good way to get an injection of money is to sell memberships. Through this you can give your audience the opportunity, e.g. to receive particularly popular premier tickets in advance or to get special discounts on tickets. In addition, in connection with membership, you can offer invitations to premieres or special events, or link a membership with a special communication channel, a certain number of bonus points, limited program booklets or other giveaways. Using these options will definitely result in a win-win situation for organizers and customers.


Use the many possibilities that merchandising articles offer and your audience will thank you with sales. Concentrate either on the sale of stocks or set up a special edition with the clearly stated purpose of supporting you during this difficult time of the Corona crisis. Good examples come from sports such as the campaign against COVID-19 from the Dynamo Dresden football club active in the 2nd Bundesliga Germany. Most organizers already have their own online shop and can quickly generate sales. For all others, egocentric Systems offers a ready-made solution that is ready within a short time and can be used for sales. If you are looking for suppliers for items available at short notice, our merchandising team will be happy to help. Just speak to us directly.

P.S.: Our partner egocentric Merchandising will be happy to assist you on the subject of fan article production. From A for autograph card, T for T-shirts to Z for zip bag, the product range offers everything your heart desires. Did you know that the team prints in Germany?


Daily contact with other people is as normal for us as the daily commute to work. So it is not surprising for most of us that the lack of interaction with other people is one of the biggest problems. In addition, the focus of many people is shifting. That is why it is very important to be remembered. Find ways to take action with your audience. Offer interactive content! A number of options for this are online meetings, interactive quiz duels between your artists or employees and the audience, invent new screenplays online or create cool stories.


The show must go on! What has long been common for sporting events is now also coming to the cultural sector – the livestream. More and more organizers are broadcasting the latest news, house tours or recorded performances through your channels. This is a very good way to stay in touch with fans and other interested parties. Unfortunately, it is not yet possible to market live streams like regular events. But that will change. We are currently developing a way to stream events live and sell tickets. Beyond that, there are additional income opportunities after the theater reopens. Sold-out pieces find additional viewers or fans from far away online, but still have the opportunity to be there live. The Corona crisis can also pave new paths for your future.


Even if your viewers don’t have the opportunity to watch a full play or production, they’re still interested in culture during this Corona crisis. Maybe they even have a lot more free time than in the normal hustle and bustle of everyday life. Offer your audience playback scripts and let them see your world a little more than usual. Of course, this applies not only to scripts, but also to screenplays, theater instructions and general books on the subject.


Social networks are more present than ever before. Use your social media channels to connect artists and viewers. Shout out what your worries and fears are, what ideas you have and what opportunities there are for your audience to support you. At a time when social contacts are rare and only the focus is on the virtual world, social media is a good tool. Use your reach, but there are also great Facebook groups – like the coronavirus group in the UK theater industry – that provide hourly updates on situations and advice. It is more important than ever to make sure that people are not mentally isolated. Therefore, communicate and share in your life!


At the moment we all don’t know when things will return to normal. But every break requires a restart. It is therefore extremely important to be prepared for a new beginning. In the best case, use the time and maintain your customer database. Push through the long overdue check for contact duplicates or create the customer group selections that you have long wanted to work through. The planning of the next marketing campaign can now also be processed in peace. Stay in touch with your target group and regularly create newsletters, maybe for the next few months if there is time for it. Don’t forget to offer your customers the opportunity to subscribe to newsletters.


Despite the corona crisis – there is light at the end of the tunnel! Everything may look uncertain at the moment, but resilience will only keep the industry going. It is never too early to think about where the light can be found at the end of the tunnel. We all cannot prevent the event venues from being closed at the moment, but we can make the most of the time and are already thinking about restarting. Do tasks that you wanted to do for a long time, deal intensively with preparations for various tasks, e.g. the tender that you had wanted to do for a long time. Use the time to exchange information with other houses online and read into things that you have long wanted to know. Or just use the time to get to know the innovative white label ticketing software from egocentric Systems 😉

And that shouldn’t be enough in these times. We want #together and have created the best entry for you with the project to get through the crisis in the best possible way!

Start with us now!

For more information about great opportunities to advertise your event online, just contact us and get to know us and our software better.

Know your customers with the integrated CRM system of the Event Manager from egocentric Systems

CRM – Customer Relationship Management. More than just a database.

CRM – Customer Relationship Management. More than just a database. 2560 2214 egocentric Systems GmbH


The ticketing of the future is developing in Dresden. One of the important topics for modern and future-oriented ticketing is the topic of customer relationship management – in short, CRM. With this management tool from egocentric Systems you discover the uniqueness of your guests, fans and visitors.


Every person is unique and therefore wants to be addressed individually. If you want to sustainably strengthen the relationship with your guests and increase your sales significantly, you should know your customers. You can make your business even more successful by returning visitors, selling higher ticket categories and subscription tickets or by means of merchandising articles and secure sales through food and drinks sold in advance.

Keywords such as “360 ° customer view“, “customer journey” or “CRM”, which come up again and again in this context, are at best only buzzwords in daily meetings without good expertise. We at egocentric Systems support you with our many years of experience in ticketing and event management to fill these terms with life and to drive your business forward.

We see CRM as much more than just a piece of software. For us, CRM is a philosophy that extends deeply into all areas along the customer journey. This is the only way to really get a comprehensive view of your visitors, to get to know their wishes and to use the respective potential even more.

If you want to promote higher ticketing sales, the sale of your merchandising articles and increase your catering turnover, then it is best to get to know our event manager better today. Our event manager has a new and improved CRM system. So you understand your customers down to the smallest detail.


With the CRM system from egocentric Systems you can see the total sales of your customers at a glance. You not only have the historical sales data and interests of your customers available, but all the information you need for successful marketing. Complete the respective customer profiles by storing several addresses and maintain two full contacts with individual email addresses per customer number. Collect all the information you need as an organizer from your guests in five additional, user-defined fields. Manage how you can get in touch with your customers. With the help of the integrated relationship management, you can easily connect customer accounts. With this function you can e.g. Represent relationship relationships and use the rating system to categorize customers quickly and easily according to your respective criteria.

Thanks to Event Manager, you know everything about your customers and can quickly and easily make selections, set up automatic mailings, start campaigns or integrate external tools such as Mailchimp.

Privacy. The be-all and end-all of today’s CRM systems.

CRM is an integral part of marketing and customer service, so data protection must not be neglected. Data protection is a top priority for us too. Marketing consent, double opt-in procedures and compliance with the General Data Protection Regulation (GDPR) are a matter of course.

If you want to increase the efficiency and effectiveness of your measures and significantly improve the product experience of your guests, fans and members, then you should work with the event manager from egocentric Systems. We promise you will be satisfied with the result: enthusiastic guests, even more loyal fans and significantly higher sales in ticketing, merchandising and F&B.

Turn your guests into fans!

egocentric systems mobile ticketing

How the event manager of egocentric Systems can make life easier for organizers.

How the event manager of egocentric Systems can make life easier for organizers. 1920 1080 egocentric Systems GmbH

The event manager of egocentric Systems is one of the most advanced ticket management platforms in the industry. The software from egocentric Systems not only already has a variety of important functions for an organizer, egocentric Systems is constantly developing new features together with its partners, which will help you as an organizer to meet the growing to meet the requirements of the industry.

Our Dresden-based team has more than 23 years of experience in ticketing business, not just on the software developer’s website. The years of experience are also based on many exciting years on the part of the organizer. We use this knowledge to focus on your ego and to develop software that fits exactly to your needs.

Below are just some of the improvements egocentric Systems has made to its system in recent weeks and months. For a more detailed explanation or demonstration, please contact your egocentric Systems representative at:

Server Upgrade: To meet the growing demands and provide the best possible performance for your ticket buyers, an upgrade to a server with larger bandwidth capacity has recently taken place. This has led to a noticeable increase in the speed of our event manager.
Custom templates: Thermal, laser, and e-tickets can now be customized using HTML formatting. This allows all organizers to overwrite the default template, change the font size, and customize the layout. A preview function shows what the layout will look like before the tickets are printed. This function can be found under “Setup” by clicking on “Events” and then on “Settings”.

Mini-Calendar: Our ticket platform now has a calendar widget that can be viewed on the organizer’s websites. This mini-calendar can be embedded in any page. When you click on a date with an event, the customer is redirected to a ticket page that displays only the events of that particular day. You can find this function under “Setup” by clicking on “White Label” and then on “Widgets”.

Printable seat plans: Last but not least, our developers have completed a frequently requested feature that allows customers to print out their seating plans. The experience gained from the first weeks of use clearly shows how much this feature supports the design and furnishing of hall plans. We are very happy if we can help you with this.

egocentric systems ticketing

5 types of subscriptions you should use for your event series.

5 types of subscriptions you should use for your event series. 1620 1080 egocentric Systems GmbH

Over the years, the popularity of subscription services has also increased sharply in the event sector. If years ago it was only the season tickets of my favourite club, this type of ticket has changed due to the convenience of ticket buyers, the cheaper price structures, preferential ticket availability especially at often sold-out venues and immediate accessibility at other events.
Subscriptions have changed the traditional ticket purchase to benefit both the promoter and the customer. From this, organizers can derive potential profit gains and an increase in customer loyalty based on the regular and predictable revenues or contributions in the company.
Customers have available at discounted prices, tickets guaranteed.

There are currently five types of subscriptions in the egocentric Systems event manager. However, our international product management and development team, in cooperation with our customers, is constantly developing new forms that will help you achieve higher ticket revenues.
Depending on the industry, each subscription depends on the different requirements.
In the following you will learn more about the possibilities of mapping a subscription to the egocentric Systems Event Manager and how it can benefit you.

Standard subscriptions

The default subscription is the simplest form of subscription and is explicitly valid for a certain period of time, e.g. referred to as the season. Ticket managers can set up a standard subscription by event series or date, depending on their needs. You can discount these tickets if required or as a free ticket, e.g. label for sponsors. If the guest wants to continue the subscription, an auto-renewal is available to extend the benefits for as long as the ticket manager wants.
Standard subscriptions are mainly used in the sports & museums.

Subscription for regular guests

This type of subscription is designed so that ticket buyers have a fixed seat throughout the season. Unlike the standard subscription, customers choose their seats online after purchasing the subscription for this series of events and do not have to go to the box office to choose their seats. With the exception of VIP seats, your guests can flexibly decide where they want to sit with this subscription and have booked their fixed seat for each event in the event series.
Your guest will receive his tickets after choosing his seat, or you can simply print them out online.

Subscription for regular guests is mainly used in the areas of culture & sport.

Theatre subscriptions

Theatre subscriptions, as the name suggests, are tailored to theatres, provided they use allocated seats for their events. Ticket buyers can purchase this subscription in advance, like the aforementioned regular guest subscription, to secure their seats for an entire game series. The only difference is that the promoter allocates seats based on a list of preferences and loyalty within the organization, based on a list of preferences stated by the customers, and the seat is not chosen by the customer himself.

Theatre subscriptions are mainly used in the cultural sector by theatres, theatres, but also in opera houses and cabaret.

Choose a show subscription

By selecting a show subscription, your customers can choose which shows they want to participate in from a series of events. However, the organiser has the option of deciding which shows the guest has to choose from and how many customers he wants to offer. Show organisers also have the opportunity to offer a discount, e.g. depends on the popularity of the show or the number of events a customer buys. This is an easy way to apply dynamic pricing to its ticket sales.
Show subscriptions are used at a variety of events. For example, they are used by theatres, gala shows, performing arts, comedy clubs and museums, but are also used in the cultural sector.

Flex Pass Subscriptions

Flex Pass subscriptions allow ticket buyers to select multiple shows simultaneously or within a valid period. Organizers have the possibility to determine which demonstrations they want to offer their customers. Although customers have the freedom to choose their own event, organizers can restrict the choice of certain options, e.g. E.g. by event, ticket category, date, ticket types and much more. This form of ticket subscription is a great way to reward customers who come to your events more than once or twice. You could promote the whole thing, in which you e.g. Offer “Save 20% on tickets if you come to at least 3 events this year.”
The ticket buyer then flexibly selects the show and the date and can print the ticket at home or enter as a mobile ticket with his mobile phone.

Flex subscriptions are also used at a variety of events and are used by theatres, gala shows, performing arts, comedy clubs and museums, but also in the cultural sector.

As i said, subscriptions are very popular due to ease of use, cheaper pricing structures and easier ticket availability. As specialists in the ticketing industry, we would like to help you choose the best subscription package for your event. We have a variety of options for your subscription and are convinced to offer the right one for both your organization and your customers. It is independent of which industry you are working in, we recommend you to use the many possibilities of egocentric Systems to increase the marketing of your event, your profit and last but not least the customer loyalty!

Back to top
GDPR Cookie Consent with Real Cookie Banner