Over the years, the popularity of subscription services has also increased sharply in the event sector. If years ago it was only the season tickets of my favourite club, this type of ticket has changed due to the convenience of ticket buyers, the cheaper price structures, preferential ticket availability especially at often sold-out venues and immediate accessibility at other events.
Subscriptions have changed the traditional ticket purchase to benefit both the promoter and the customer. From this, organizers can derive potential profit gains and an increase in customer loyalty based on the regular and predictable revenues or contributions in the company.
Customers have available at discounted prices, tickets guaranteed.
There are currently five types of subscriptions in the egocentric Systems event manager. However, our international product management and development team, in cooperation with our customers, is constantly developing new forms that will help you achieve higher ticket revenues.
Depending on the industry, each subscription depends on the different requirements.
In the following you will learn more about the possibilities of mapping a subscription to the egocentric Systems Event Manager and how it can benefit you.
The default subscription is the simplest form of subscription and is explicitly valid for a certain period of time, e.g. referred to as the season. Ticket managers can set up a standard subscription by event series or date, depending on their needs. You can discount these tickets if required or as a free ticket, e.g. label for sponsors. If the guest wants to continue the subscription, an auto-renewal is available to extend the benefits for as long as the ticket manager wants.
Standard subscriptions are mainly used in the sports & museums.
Subscription for regular guests
This type of subscription is designed so that ticket buyers have a fixed seat throughout the season. Unlike the standard subscription, customers choose their seats online after purchasing the subscription for this series of events and do not have to go to the box office to choose their seats. With the exception of VIP seats, your guests can flexibly decide where they want to sit with this subscription and have booked their fixed seat for each event in the event series.
Your guest will receive his tickets after choosing his seat, or you can simply print them out online.
Subscription for regular guests is mainly used in the areas of culture & sport.
Theatre subscriptions, as the name suggests, are tailored to theatres, provided they use allocated seats for their events. Ticket buyers can purchase this subscription in advance, like the aforementioned regular guest subscription, to secure their seats for an entire game series. The only difference is that the promoter allocates seats based on a list of preferences and loyalty within the organization, based on a list of preferences stated by the customers, and the seat is not chosen by the customer himself.
Theatre subscriptions are mainly used in the cultural sector by theatres, theatres, but also in opera houses and cabaret.
Choose a show subscription
By selecting a show subscription, your customers can choose which shows they want to participate in from a series of events. However, the organiser has the option of deciding which shows the guest has to choose from and how many customers he wants to offer. Show organisers also have the opportunity to offer a discount, e.g. depends on the popularity of the show or the number of events a customer buys. This is an easy way to apply dynamic pricing to its ticket sales.
Show subscriptions are used at a variety of events. For example, they are used by theatres, gala shows, performing arts, comedy clubs and museums, but are also used in the cultural sector.
Flex Pass Subscriptions
Flex Pass subscriptions allow ticket buyers to select multiple shows simultaneously or within a valid period. Organizers have the possibility to determine which demonstrations they want to offer their customers. Although customers have the freedom to choose their own event, organizers can restrict the choice of certain options, e.g. E.g. by event, ticket category, date, ticket types and much more. This form of ticket subscription is a great way to reward customers who come to your events more than once or twice. You could promote the whole thing, in which you e.g. Offer “Save 20% on tickets if you come to at least 3 events this year.”
The ticket buyer then flexibly selects the show and the date and can print the ticket at home or enter as a mobile ticket with his mobile phone.
Flex subscriptions are also used at a variety of events and are used by theatres, gala shows, performing arts, comedy clubs and museums, but also in the cultural sector.
As i said, subscriptions are very popular due to ease of use, cheaper pricing structures and easier ticket availability. As specialists in the ticketing industry, we would like to help you choose the best subscription package for your event. We have a variety of options for your subscription and are convinced to offer the right one for both your organization and your customers. It is independent of which industry you are working in, we recommend you to use the many possibilities of egocentric Systems to increase the marketing of your event, your profit and last but not least the customer loyalty!