For the million-$ organizers (and everyone who wants to be one)
DATA IS THE NEW GOLD
“Data is power—and when you know what your customer looks like and what your customer does [you can address it precisely].” That’s how Sebastian Corsten, co-owner of SIXXPAXX, describes the benefits of tracking via your own online ticket shop.
Studies show that personalized communication with your (potential) guests is far more accurate. And relationships can only become personal if you have the necessary knowledge about your target group. This includes the ability to collect and analyze data at scale.
This guide shows you how to set up seamless data exchange starting right from ticket sales—and how to use the data foundation to increase revenue.





Order in large data sets
Collecting data is one thing; preparing and analyzing it without getting lost in mountains of information is another. A capable CRM system helps you find relevant information faster and segment your audience. With our CRM integrated directly into the ticketing system, you also avoid maintaining the data twice.
Make data-driven decisions
Now you have a comprehensive library of information in your CRM. How do you filter out what’s relevant to you? For this, our solution provides 30+ reports. Display sales figures, customer segments, and event reports—and use the insights as the basis for your event decisions.
Success story on data sovereignty: Six Day Berlin
Managing Director Valts Miltovic talks about the advantages of keeping ticketing and marketing data in your own hands. This enabled the Six Day team to successfully realign the event and win an additional target group for Six Day. The success story shows the impact an independent ticketing solution combined with measurable marketing actions can have.
Accelerate event organization with AI
Since the release of ChatGPT, artificial intelligence is on everyone’s lips again. The possibilities are many, but they should be used thoughtfully. In our blog post, we show you how to use AI as a helper for your event organization with a few simple steps. Ask for best practices on processes or have it craft copy for your marketing communications.
