donate

Hand in schwarz weiß wirft einen Coin mit Ziffernblatt in ein Spendengefäß

8 essentials for the fundraising page of your event

8 essentials for the fundraising page of your event 1008 756 egocentric Systems GmbH

Fundraising describes the collection and promotion of donations for a specific purpose or organization. Why are donations interesting for your event? Your events revolve around emotions: Your event planning triggers emotions in a targeted manner and your visitors respond to the experience with a special brand loyalty. The higher the emotionalization between event and visitor, the more solidary the behavior towards your event brand and mission will be. Fundraising campaigns, in this case, can be an aid to you or your mission to achieve a specific goal, increase your reach, or sustain your operation. In the digital space, fundraising pages have proven to be a great way to communicate and collect donations. We’ve collected 8 essentials to help you design your fundraising page professionally and create a seamless fundraising experience for your fanbase/visitors.

Push Donation Engagement

With an online store for your event, you can not only sell tickets, but also call for donations.

Hand in schwarz weiß wirft einen Coin mit Ziffernblatt in ein Spendengefäß

Online donations are more flexible and trackable

Why is an online fundraising page worthwhile for your event? People in Germany donate because they want to support an organization on a regular basis (50.2%) or were motivated by an appeal for donations (17.8%). A website is particularly well suited for both motives. The quick processing of the donation is independent of location and time. Donors can comfortably support your event via desktop or smartphone. You can place your appeal for donations digitally, e.g. via social media, and lead interested parties directly to your fundraising page. If you use an integrated ticket store solution for your event, you can cross-sell your appeal for donations.

Online donations bring further advantages: depending on the fundraising campaign, online donations can be more cost-effective compared to other fundraising methods such as direct mail – you save on printing and postage costs. Plus, donation data can be processed directly, without manual transfer. The donation is processed more seamlessly and you can use the funds more quickly for your fundraising goal.

Overall, online donations can be an effective and efficient way for events to raise funds and connect with donors. By leveraging technology and digital channels, organizations can reach a wider audience, process donations quickly, and gain valuable insights into donor behavior and preferences.

Junger Mann hat am Smartphone die Fundraising-Page seiner Lieblingsrockband geöffnet

8 essentials for your fundraising page

For the common thread on your fundraising page, you must not lose sight of three aspects: first, your mission statement as an organizer, then the purpose of the fundraising campaign and the call-to-action to donate. In addition to the content design, the structure should look simple and aesthetic to create a seamless donation experience. Let’s take a look at each of these components together!

1. Introduce your organization and its purpose

Provide insight into your mission statement. What is the purpose of your event? What responsibility do you assume towards the public and what is the purpose of your concern. This is how you introduce yourself to the visitors of the fundraising page, the donors and the world, so these points should be formulated carefully. Be honest and concrete about the values and goals of your organization.

2. Specify your fundraising goal

Clearly state how much money you want to raise with the fundraising campaign. This gives donors a concrete goal to strive for, and you create a clear expectation of the campaign’s finish line. Tip: consider breaking the goal into smaller, more attainable subgoals. This will give your donor community a recurring sense of accomplishment that will keep them interested in the campaign.

More drive for your fundraising campaign

Discover our 5 suggestions for moving your fundraising campaign forward.

3. Time your fundraising campaign

Publish the timeline for your fundraising campaign, including the start and end dates. This gives donors a sense of urgency and helps them understand when their support is most needed. Make sure to provide regular updates on fundraising progress throughout the campaign to keep your donors informed.

4. Offer flexible donation options

Stay flexible with the donation amount. Every wallet is different and even small donations count! You can offer different donation amounts to choose from, but your donors should also have the option to enter an individual value. Tip: Communicating the individual impact of the donation amounts may motivate them to place a higher donation. Also, make sure that you inform about the purpose of the donation and clearly confirm the receipt of the donation.

5. Tell your story

Use storytelling to connect donors with your mission and the impact of their donation. Share personal stories and give examples of the impact each donation can have. Tip: Share the successes of your last fundraising campaign and how it helped your event.

6. Keep donators up-to-date

Keep your donors informed by providing regular updates on the progress of the fundraising campaign. To do this, you can easily connect your fundraising page with additional communication tools. Through emails or social media posts, you can share how much money has been raised, how the donations are being used, and the impact of the fundraising campaign. This will help you to reach a wider audience for your campaign and attract new supporters.

7. Place the donation form well visible

This is one of the most important aspects of your fundraising page. Website visitors should be able to easily find the donor information link so they can fill out the form, enter their personal information, specify their payment option, and proceed with the donation. Hard-to-find donor information forms discourage potential donors who simply couldn’t find the link.

8. Formulate a clear call-to-action

The call-to-action “Donate now” should be located right next to the donation form. The call-to-action should include a short explanation that encourages visitors to donate now. Keep the wording short and sweet to make the action understandable.

Successful donations with clear information and ease of use

Creating an effective fundraising page requires providing potential donors with clear and concise information about your event, mission, and fundraising campaign. By including the key information above, you can inspire donors to take action and support your cause. Remember to keep donors informed throughout the fundraising campaign and always show appreciation for their support.

Interested in planning your
own fundraising campaign?

Our event ticketing solution combines ticket sales with further functions for your WoW event! It also makes it possible to collect online donations.

Knowledge on similar topics
Passende Ticketing Features für das neue Jahr 2020

Happy New Features – great news for the new year.

Happy New Features – great news for the new year. 1920 1027 egocentric Systems GmbH

First of all, we wish you a happy, healthy and above all successful New Year!

Also in 2020, we will expand our cloud-based event ticketing software with features that support you in your business. One of the greatest things about projects as diverse as ours is that we learn a lot about what is important to our customers and their guests. These testimonials help us to implement the individual requirements for a modern ticketing software solution even better.

Our commonality of being able to offer a user the best possible experience and leaving a positive feeling drives us hour after hour – again this year. We look forward to receiving your feedback, suggestions for improvement or ideas for new features of our software solution in 2020.

We made two major feature developments in the past year with the support of the collected feedback. We find these features so great that we will present them in more detail in the first blog post 2020.

egocentric systems donations

egocentric systems donations

The global donation widget feature.

We have created an optimized donation button. For the purpose of online fundraising, you can add them anywhere on your website. What’s especially cool about this is that your customers never have to leave your website, the donation is SSL-protected and it only needs three steps to donate! In plain language: your customers click on the “Donate Now” button, enter an amount and they are redirected to enter the payment information. You can hardly donate any faster. The setup for you is also very simple. A thank you letter and a donation receipt with tax number will be sent automatically by e-mail. As an organizer, you will immediately receive an e-mail informing you about the receipt of a donation and the collection of customer data. By the way, this donation function can also be added to the check-out process during ticket purchase or event registration.

egocentric systems box office

egocentric systems box office

The bonus and gift card feature.

The egocentric Systems event manager can now also manage third-party bonus, gift, or premise cards. This great feature allows you to manage a customer account balance or a gift card balance. Based on a unique identification number, the assignment is easy for you. This allows you to purchase voucher cards that your customer has from a third party (e.g. Groupon) or a partner business – the option to sell tickets or merchandising items is sensational for you as a retailer.

Of course, you can also act with this feature yourself. Create a virtual payment card or certificate for your customer. Why the whole thing? With this great new feature, you can credit points or cash balances to a customer account. These are available as a reward – for marketing purposes, or as compensation, e.g. after a postponed concert, helpful for your business. With this credit, your customers can then pay in your shop, as well as at pre-sale points or at the box office. Your customers will love you for this opportunity!

And what do you say, doesn’t the new year start with great news? We wish you a good start and many new, satisfied customers with our new features!

egocentric systems ticketing museum

5 ticketing functions for a successful museum.

5 ticketing functions for a successful museum. 1920 600 egocentric Systems GmbH

Each museum creates a unique experience, has different requirements and, above all, very specific framework conditions. Ticketing, one of the many framework conditions, is an essential part of most museums. Within ticketing, museums use various features to ensure that everything runs smoothly and that visitors have a great experience. Do you want to know what features could help your museum? Through our cooperation with museums, we as specialists in the ticketing industry have the opportunity to coordinate precisely and understand what is important for this industry. In our experience, here are the five most sought-after features that we believe will help your museum succeed.

Automatic programming

If you have the same program every day, week, or month, it can be tedious to create the program manually over and over again. With an automatic scheduler, you can choose to create your exhibitions and events at a specific time and day. This makes it easier to create permanent exhibitions and other events so you can focus on other tasks.

Museum memberships

Memberships give your customers the opportunity to choose how much they feel connected to the museum. You can sell your customers a membership of 1 month, 3 months, 6 months or 1 year. Your visitors can then choose how many and which events they want to attend

You can add a membership to egocentric Systems by selecting it from the subscription type. Name the membership and add an assigned number of tickets. Select the duration and whether to apply the tickets per event or event date. If you want to discount your membership, you can also add this option.

Time-Slot Ticketing

Timed ticketing allows organizers to add tickets to specific categories assigned to specific time windows. This helps to regulate the flow of visitors, reduce long queues and overcrowding. In this way, you can not only improve the visitor experience, but also through timed ticketing you can control your visitor flows more efficiently. For example, if you have an exhibition with a limited number of participants in your museum, the exhibition will be unlocked by a limited ticket with the purchase of a main ticket.

Simply create a price list that meets the requirements of your home. These lists can be customized by price, range, and ticket type. Create multiple price lists and map them to the exhibitions for which you want to use timed ticketing.

The TimeD Ticketing Time Window Tool lets you view, track, and edit ticket availability in real time. When a time window is sold out, customers are notified during the selection process. This is used to prevent oversupply of your events.

Last but not least, our check-in manager allows you to see who is attending the event at a given time and check in by simply tapping a button on each person’s name.

Ticket add-ons

Offer a ticket add-on to customers who buy tickets to your museum to make the event even more attractive! Depending on the type of event, you have the opportunity to sell what you want by purchasing the main ticket. For example, would you like to sell an audio guide for a special exhibition? There are endless possibilities for you to sell in addition to your tickets!

To take advantage of this functionality, select an exhibition in egocentric Systems that you have created. Edit the issue by checking the box for the ticket add-on and naming the add-on that you want to sell during checkout. This feature increases your revenue and expands the range of products for a great visitor experience.

Fundraisers

Donors are an important group for museums, as they contribute to the overall success and financial security of museums. It is important that you maintain your relationships through automated contact and donation management. Automated communication helps to maintain the relationship between you and your donors intensively. In this way, you can also show your donors how much you appreciate their help. With fundraising campaigns, you can encourage your ticket buyers to donate for a specific purpose or area within your organization. For higher conversions, you can use egocentric Systems to attach a campaign to your events and donate and buy a ticket at the same time.

Advertising

Advertising can be an eye-catcher, especially if it is placed on your customer’s tickets. By advertising on your tickets, you have the opportunity to present your upcoming events, support local projects and highlight other information to inform the participants of your exhibitions. You can also sell sponsor packages to your event partners and view their ads on your tickets to thank them for their commitment.

Finding answers to the daily challenges of ticketing is facilitated by the integrated museum ticketing features of egocentric Systems. Each organization works differently, but can benefit from a number of features that help any museum succeed. Many of our museum customers use these features to reduce administrative overhead, increase revenue, and create a unique visitor experience. For us, it is important to provide our customers with a museum card software that allows them to use various unique functions that they can customize and tailor to their needs. With egocentric Systems, we have simplified the management of your tickets, donors, events and memberships for museums.

Back to top
GDPR Cookie Consent with Real Cookie Banner