Events

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Know your customers with the integrated CRM system of the Event Manager from egocentric Systems

CRM – Customer Relationship Management. More than just a database.

CRM – Customer Relationship Management. More than just a database. 2560 2214 egocentric Systems GmbH

THE TICKETING OF THE FUTURE
DEVELOPED IN DRESDEN.

The ticketing of the future is developing in Dresden. One of the important topics for modern and future-oriented ticketing is the topic of customer relationship management – in short, CRM. With this management tool from egocentric Systems you discover the uniqueness of your guests, fans and visitors.

YOUR CUSTOMER’S UNIQUENESS.

Every person is unique and therefore wants to be addressed individually. If you want to sustainably strengthen the relationship with your guests and increase your sales significantly, you should know your customers. You can make your business even more successful by returning visitors, selling higher ticket categories and subscription tickets or by means of merchandising articles and secure sales through food and drinks sold in advance.

Keywords such as “360 ° customer view“, “customer journey” or “CRM”, which come up again and again in this context, are at best only buzzwords in daily meetings without good expertise. We at egocentric Systems support you with our many years of experience in ticketing and event management to fill these terms with life and to drive your business forward.

We see CRM as much more than just a piece of software. For us, CRM is a philosophy that extends deeply into all areas along the customer journey. This is the only way to really get a comprehensive view of your visitors, to get to know their wishes and to use the respective potential even more.

If you want to promote higher ticketing sales, the sale of your merchandising articles and increase your catering turnover, then it is best to get to know our event manager better today. Our event manager has a new and improved CRM system. So you understand your customers down to the smallest detail.

A CRM MANAGER WITH MANY POSSIBILITIES.

With the CRM system from egocentric Systems you can see the total sales of your customers at a glance. You not only have the historical sales data and interests of your customers available, but all the information you need for successful marketing. Complete the respective customer profiles by storing several addresses and maintain two full contacts with individual email addresses per customer number. Collect all the information you need as an organizer from your guests in five additional, user-defined fields. Manage how you can get in touch with your customers. With the help of the integrated relationship management, you can easily connect customer accounts. With this function you can e.g. Represent relationship relationships and use the rating system to categorize customers quickly and easily according to your respective criteria.

Thanks to Event Manager, you know everything about your customers and can quickly and easily make selections, set up automatic mailings, start campaigns or integrate external tools such as Mailchimp.

Privacy. The be-all and end-all of today’s CRM systems.

CRM is an integral part of marketing and customer service, so data protection must not be neglected. Data protection is a top priority for us too. Marketing consent, double opt-in procedures and compliance with the General Data Protection Regulation (GDPR) are a matter of course.

If you want to increase the efficiency and effectiveness of your measures and significantly improve the product experience of your guests, fans and members, then you should work with the event manager from egocentric Systems. We promise you will be satisfied with the result: enthusiastic guests, even more loyal fans and significantly higher sales in ticketing, merchandising and F&B.

Turn your guests into fans!

egocentric systems mobile ticketing

How the event manager of egocentric Systems can make life easier for organizers.

How the event manager of egocentric Systems can make life easier for organizers. 1920 1080 egocentric Systems GmbH

The event manager of egocentric Systems is one of the most advanced ticket management platforms in the industry. The software from egocentric Systems not only already has a variety of important functions for an organizer, egocentric Systems is constantly developing new features together with its partners, which will help you as an organizer to meet the growing to meet the requirements of the industry.

Our Dresden-based team has more than 23 years of experience in ticketing business, not just on the software developer’s website. The years of experience are also based on many exciting years on the part of the organizer. We use this knowledge to focus on your ego and to develop software that fits exactly to your needs.

Below are just some of the improvements egocentric Systems has made to its system in recent weeks and months. For a more detailed explanation or demonstration, please contact your egocentric Systems representative at: info@egocentric-systems.de

Server Upgrade: To meet the growing demands and provide the best possible performance for your ticket buyers, an upgrade to a server with larger bandwidth capacity has recently taken place. This has led to a noticeable increase in the speed of our event manager.
Custom templates: Thermal, laser, and e-tickets can now be customized using HTML formatting. This allows all organizers to overwrite the default template, change the font size, and customize the layout. A preview function shows what the layout will look like before the tickets are printed. This function can be found under “Setup” by clicking on “Events” and then on “Settings”.

Mini-Calendar: Our ticket platform now has a calendar widget that can be viewed on the organizer’s websites. This mini-calendar can be embedded in any page. When you click on a date with an event, the customer is redirected to a ticket page that displays only the events of that particular day. You can find this function under “Setup” by clicking on “White Label” and then on “Widgets”.

Printable seat plans: Last but not least, our developers have completed a frequently requested feature that allows customers to print out their seating plans. The experience gained from the first weeks of use clearly shows how much this feature supports the design and furnishing of hall plans. We are very happy if we can help you with this.

egocentric systems ticketing

5 types of subscriptions you should use for your event series.

5 types of subscriptions you should use for your event series. 1620 1080 egocentric Systems GmbH

Over the years, the popularity of subscription services has also increased sharply in the event sector. If years ago it was only the season tickets of my favourite club, this type of ticket has changed due to the convenience of ticket buyers, the cheaper price structures, preferential ticket availability especially at often sold-out venues and immediate accessibility at other events.
Subscriptions have changed the traditional ticket purchase to benefit both the promoter and the customer. From this, organizers can derive potential profit gains and an increase in customer loyalty based on the regular and predictable revenues or contributions in the company.
Customers have available at discounted prices, tickets guaranteed.

There are currently five types of subscriptions in the egocentric Systems event manager. However, our international product management and development team, in cooperation with our customers, is constantly developing new forms that will help you achieve higher ticket revenues.
Depending on the industry, each subscription depends on the different requirements.
In the following you will learn more about the possibilities of mapping a subscription to the egocentric Systems Event Manager and how it can benefit you.

Standard subscriptions

The default subscription is the simplest form of subscription and is explicitly valid for a certain period of time, e.g. referred to as the season. Ticket managers can set up a standard subscription by event series or date, depending on their needs. You can discount these tickets if required or as a free ticket, e.g. label for sponsors. If the guest wants to continue the subscription, an auto-renewal is available to extend the benefits for as long as the ticket manager wants.
Standard subscriptions are mainly used in the sports & museums.

Subscription for regular guests

This type of subscription is designed so that ticket buyers have a fixed seat throughout the season. Unlike the standard subscription, customers choose their seats online after purchasing the subscription for this series of events and do not have to go to the box office to choose their seats. With the exception of VIP seats, your guests can flexibly decide where they want to sit with this subscription and have booked their fixed seat for each event in the event series.
Your guest will receive his tickets after choosing his seat, or you can simply print them out online.

Subscription for regular guests is mainly used in the areas of culture & sport.

Theatre subscriptions

Theatre subscriptions, as the name suggests, are tailored to theatres, provided they use allocated seats for their events. Ticket buyers can purchase this subscription in advance, like the aforementioned regular guest subscription, to secure their seats for an entire game series. The only difference is that the promoter allocates seats based on a list of preferences and loyalty within the organization, based on a list of preferences stated by the customers, and the seat is not chosen by the customer himself.

Theatre subscriptions are mainly used in the cultural sector by theatres, theatres, but also in opera houses and cabaret.

Choose a show subscription

By selecting a show subscription, your customers can choose which shows they want to participate in from a series of events. However, the organiser has the option of deciding which shows the guest has to choose from and how many customers he wants to offer. Show organisers also have the opportunity to offer a discount, e.g. depends on the popularity of the show or the number of events a customer buys. This is an easy way to apply dynamic pricing to its ticket sales.
Show subscriptions are used at a variety of events. For example, they are used by theatres, gala shows, performing arts, comedy clubs and museums, but are also used in the cultural sector.

Flex Pass Subscriptions

Flex Pass subscriptions allow ticket buyers to select multiple shows simultaneously or within a valid period. Organizers have the possibility to determine which demonstrations they want to offer their customers. Although customers have the freedom to choose their own event, organizers can restrict the choice of certain options, e.g. E.g. by event, ticket category, date, ticket types and much more. This form of ticket subscription is a great way to reward customers who come to your events more than once or twice. You could promote the whole thing, in which you e.g. Offer “Save 20% on tickets if you come to at least 3 events this year.”
The ticket buyer then flexibly selects the show and the date and can print the ticket at home or enter as a mobile ticket with his mobile phone.

Flex subscriptions are also used at a variety of events and are used by theatres, gala shows, performing arts, comedy clubs and museums, but also in the cultural sector.

As i said, subscriptions are very popular due to ease of use, cheaper pricing structures and easier ticket availability. As specialists in the ticketing industry, we would like to help you choose the best subscription package for your event. We have a variety of options for your subscription and are convinced to offer the right one for both your organization and your customers. It is independent of which industry you are working in, we recommend you to use the many possibilities of egocentric Systems to increase the marketing of your event, your profit and last but not least the customer loyalty!

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