Ticketing

Beiträge rund um den Verkauf Deiner Veranstaltungstickets

Blick von der Bühne auf einen leeren Theatersaal

These 5 ticket-selling mistakes will cost you visitors
These 5 ticket-selling mistakes will cost you visitors 1954 1466 egocentric Systems GmbH

Is the link to your ticket shop prominently displayed in the header of your website? Or do you actively promote the purchase of e-tickets in the waiting area of your box office? If not, you’re leaving easy ticket sales on the table! If your sales numbers are lagging behind expectations, the problem is often not a lack of demand, but rather technical hurdles, unclear processes, or missed opportunities. The good news: Many of these ticket sales mistakes can be avoided with a few measures, once you recognize and understand them. In this post, we show the most common issues along the customer journey and explain how to turn them into concrete optimization potentials.

Get the most out of your ticket sale

Connect with our event experts to weed out anything that hinders your ticket sale and bring your event to the next level!

Let´s talk
Blick von der Bühne auf einen leeren Theatersaal

Error 1: You’re hiding the link to the ticket shop – visitors can’t find it immediately

If the path to your ticket shop is not directly and prominently visible on the first page of your website, many potential customers will drop off before they even reach the ticket page. Every additional “search hurdle” decreases the likelihood that interest will turn into a purchase. Especially users who are looking for quick information or tickets will often click away if they have to search for it first.

How to avoid the mistake:
  • Place a clearly visible call-to-action like “Buy tickets” prominently on the homepage and every event page.
  • Use clear labels (not “Info” or “Learn more,” but e.g. “Get your tickets now”).
  • Repeat the CTA sensibly – e.g. in the header, footer and next to event information, so that it stands out regardless of scrolling behavior.

Studies show that users first look for information in the top menu bar, the header (source: Nielsen Norman Group). A clear, color-highlighted “Tickets” button at the top of the page, also available in the mobile menu, ensures that users immediately know where to click without searching or scrolling through the menu.

Error 2: Your ticket shop doesn’t fit properly on a mobile screen

More and more users are searching for and purchasing tickets with their smartphones. If the shop is not responsive, meaning it doesn’t display properly on small mobile screens, it causes significant friction. Studies show that especially on mobile devices, the abandonment rate increases if websites load slowly or are difficult to use (source: Infosys). This often leads to purchase abandonment.

How to avoid the mistake:
  • Ensure responsive web design, so the shop automatically adjusts to different screen sizes.
  • Optimize layout and content for mobile users.
  • Regularly test user-friendliness on smartphones and tablets.
  • Minimize loading times by regularly maintaining your website.

A good ticket shop should be as easy to use as an app on mobile devices. It is worth investing in good usability here and possibly hiring a specialist, as your ticket shop is your source of revenue!

Error 3: Your buttons and other shop elements are not designed to be accessible

Poor usability causes confusion and frustration. Especially on mobile devices, abandonment happens quickly if buttons are too small to tap comfortably or read, there’s poor color contrast (e.g. white text on a yellow background), or the shop elements are not optimized for touch devices. Particularly users with visual or motor impairments, or users with smartphones, can encounter difficulties and be discouraged.

Poor usability undermines your professionalism, and since the Barrier-Free Web Accessibility Act (BFSG) will require all websites in Germany to be accessible by the end of June 2025, it’s high time to act!

How to avoid the mistake:
  • Ensure buttons are large enough and easily reachable with clear color contrast.
  • Use responsive design that works well on smartphones and tablets.
  • Test your ticket shop with various devices, different light/contrast conditions, and users from different target groups.

A comprehensive UI test is always recommended, but often it’s enough to have someone over 60 (e.g., a friend or employee) book a test ticket on a mobile phone and incorporate their feedback. This is especially beneficial for organizers serving older target groups.

Accessibility – Everything you need to know about BFSG compliance

The new law on web accessibility is here, but you have no idea what exactly to do? Our blog post explains clearly what you need to pay attention to and how to easily optimize your website.

Read BFSG article

Error 4: You force ticket buyers to create an account – many drop off because of this

Studies show that mandatory registrations are one of the most common reasons why buyers abandon the checkout process (source: Sellers Commerce). When users are forced to create an account before purchasing, many get discouraged. The effort required to create an account – with email, password, and possibly additional information – feels like an extra hurdle, especially when the purchase is supposed to be spontaneous or mobile. Many are also not yet willing to commit themselves right away.

How to avoid the mistake:
  • Offer a “guest checkout” – purchasing without requiring an account.
  • Consider social logins or minimal data requirements to reduce friction.
  • Optional: Only offer the registration option after the purchase is complete.

Customer accounts are a valuable way to collect data or contact users directly. However, most users appreciate the freedom to decide whether to register or not. Still need certain data, best collected in connection with the purchase? Consider showing a form after the purchase or sending an email along with the purchase confirmation, directing customers to the next steps. For example, you could encourage buyers to add the names of ticket holders or upload photos for season tickets.

Error 5: You don’t offer fast online check-ins for box offices and lose buyers as a result

If visitors have to wait in long lines at the box office without knowing that they could have purchased tickets online beforehand, it creates frustration. Crowds and delays at the entrance negatively affect how visitors perceive your event. The result? Visitors tell others (online or offline) about their unpleasant experience and may not return. Especially if you rely on walk-in customers, some potential buyers may consider the wait too long and leave, missing out on spontaneous online sales. Many visitors prefer to buy online at the location for convenience.

How to avoid the mistake:
  • Communicate clearly online: “Buy tickets online – save time at the entrance.”
  • Provide QR codes or direct links on posters, flyers, or social media.
  • Implement a fast-lane check-in or digital entrance for online tickets.

So how can online sales be integrated at the box office to make entry smoother and more efficient? By placing posters or stands around the box office, where the line forms, with a notice about the online ticket shop. Ideally, a large QR code with the note “To the ticket shop” quickly guides visitors to their tickets with a scan. If you also set up a separate line for e-ticket holders, i.e., a fast lane, the advantages of online purchasing will be even clearer to waiting visitors, and your box office staff will be less overwhelmed by the rush. Additionally, you will benefit long-term from the knowledge of online bookings, as your customers will already purchase their tickets well before their visit, giving you a better overview of your capacity usage.

Conclusion: Act now and take advantage

The ticket sales mistakes described here are not isolated incidents. They are structural issues that affect many events. At the same time, they can be solved with relatively little effort:

  • Clearly visible ticket shop link
  • Accessible & mobile-friendly buttons
  • Options without mandatory registration
  • Mobile optimization and online check-in

By considering these points, you can significantly increase visitor numbers and avoid losing interest due to friction points.

Ready for next-level ticketing?

Our event experts will show you in a non-binding demo how you can avoid these and other typical ticket sales errors to make your event even more successful. Contact us!

Schedule a meeting
Good to know
Answers to
Your Questions.
  • Why are my event tickets selling worse online than expected?

    It’s often not due to a lack of interest, but avoidable hurdles in online ticket sales. Hidden ticket shop links, poor mobile display, complicated checkout processes, or lack of signs for online tickets at the box office cause potential buyers to drop off before completing a purchase.

  • Where should the ticket shop link be placed on my website?

    The ticket shop link should be immediately visible – ideally as a clear call-to-action (“Buy tickets”) in the header of the website as well as on every event page. Studies show that users first look for important information in the upper part of the page. The less they have to search, the higher the likelihood of a purchase.

  • How important is mobile optimization for ticket sales?

    Very important. A large part of ticket purchases happens via smartphones. If the ticket shop is not responsive, slow, or difficult to use, the abandonment rate increases significantly. A mobile-optimized ticket shop should be intuitive to use, have fast loading times, and be fully usable on small screens.

  • Should ticket buyers have to create a customer account?

    No, mandatory registration is discouraging and one of the most common reasons for checkout abandonment. It is recommended to offer a guest checkout without an account, optionally followed by voluntary registration after the purchase. This lowers the entry barrier and increases conversion rates while also encouraging users to register.

  • How can I sell more online tickets at the box office?

    Communicate online ticket sales clearly on-site. QR codes, posters, or stands in the waiting line with the note “Buy tickets online – faster entry” enable spontaneous purchases via smartphone. A separate fast lane for online tickets reinforces the incentive and reduces waiting times.

Knowledge on similar topics
Gruppe von Menschen mit und ohne Beeinträchtigungen unterhalten sich ausgelassen mit Getränken in der Hand
TICKETING | 8 MIN READING TIME

Accessible ticket shop design – your guide to accessible ticketing according to BFSG

READ NOW
Gruppe junger Menschen, die leicht genervt hinter einer Barriere warten
TICKETING | 7 MIN READING TIME

How your event can benefit from capacity management

READ NOW
alleinstehendes Gebäude mit Schriftzug "Everything is caceled"
TICKETING | 7 MIN READING TIME

Best practices for rebooking events – How organizers can remain flexible and maintain trust

READ NOW
alleinstehendes Gebäude mit Schriftzug "Everything is caceled"

Best practices for rebooking events – How organizers can remain flexible and maintain trust
Best practices for rebooking events – How organizers can remain flexible and maintain trust 517 388 egocentric Systems GmbH

Never before have so many events been cancelled or rescheduled as during the COVID-19 pandemic. Fortunately, event rescheduling is now the exception again – but every organizer should know: What should I do if my event can’t take place as planned? What should I pay attention to, and which measures can help me secure my revenue and maintain customer goodwill?

Flexible ticketing made easy!

Discover how successful organizers like Hallescher FC, SIXX PAXX, or Thüringer Bachwochen master everyday ticketing challenges.

View success stories
alleinstehendes Gebäude mit Schriftzug "Everything is caceled"

Rescheduling instead of cancelling – Postponing events as an alternative

An event must be cancelled – there are many reasons: sudden illness in the team, official regulations, weather conditions, or logistical issues. Instead of announcing a full cancellation, rescheduling to a new date or an alternative format is often a viable option.

Benefits of rescheduling instead of cancelling:

  • Avoid refunds
    Retain existing revenue and protect liquidity.
  • Maintain customer loyalty
    Attendees receive a signal that the organizer acts reliably.
  • Reuse of tickets
    Technically, tickets can be reactivated for new dates without re-selling.

Especially for organizers with multiple events per year, it’s crucial not to lose customers but to offer options, such as alternative dates or formats (streaming, hybrid, small bonus shows).

Securing revenue: Offering alternatives to refunds

If an event is rescheduled, not every customer can or wants to attend the new date. At the same time, you’re naturally interested in retaining as much revenue as possible to minimize losses. It’s essential to offer creative and legally sound alternatives. Experience shows: those who offer options significantly reduce refund rates.

Possible alternatives:
  • Value vouchers for other events, with or without bonuses (e.g., 10% extra).
  • Donation options such as “Support our project by waiving a refund.”
  • Streaming access or digital content as compensation.
  • Merchandise or additional services as a replacement.

Decide which options are feasible and suitable for you. You can also combine several of these suggestions or let your visitors choose. What matters is that the legal framework is clearly defined and communicated.

Customer communication during event changes: Transparency builds trust

The quality of your customer communication determines success or loss of trust in critical situations. It’s important to communicate proactively, openly, and empathetically – even if not all details are final yet.

Recommendations for communication:
  • Inform customers promptly as soon as an event is affected.
  • Use clear, understandable language – avoid legal jargon in initial contact.
  • Offer options, e.g., “You may choose from the following alternatives: …”
  • Emotional tone: Thank your audience for their understanding and show solidarity.

Also, make sure all channels – website, social media, newsletter, event platforms – are synchronized to avoid conflicting information.

No clue how to improve your customer communication?

Learn what constitutes good customer communication with our marketing guide. And the next time there’s an incident, you’ll know exactly how to address your customers to maintain their trust.

To our guide

Structured process: How to smoothly reschedule events

Successful rescheduling requires a clear, structured process. Without good organization, information gaps, technical issues, or participant confusion can arise. A proven process includes the following steps:

1. Internal coordination and decision-making

First, gather all relevant information from stakeholders. Determine the bottlenecks, affected events, and possible alternatives. Is a new date or different location feasible? Can the event be offered digitally (e.g., livestream)? Or does it need to be canceled completely? The whole team must be aligned. Once a decision is made, inform all service providers – technicians, artists, staff, etc.

2. Technical preparation in the ticketing system

This step depends on the ticketing system used. Organizers working with full-service providers only need to pass on the information.

Organizers who manage ticketing themselves need to act: either duplicate the event or change the date. Existing tickets are then reassigned to the new date. It’s also advisable to create forms for refunds or rescheduling to collect customer data quickly. Your ticketing provider can confirm what’s possible here.

3. Plan and implement customer communication

Effective communication determines how well the change is received. It affects the support and finance workload, public perception, and revenue. Key steps for successful communication during rescheduling:

  • Create email templates with clear language and instructions.
  • Prepare posts for social media and your website.
  • Provide a rescheduling link or form.
  • Answer frequently asked questions (e.g., ticket validity, deadlines, refund options).

4. Plan financial processing

Smooth payment processing is just as critical as communication for customer satisfaction. Consider these questions:

  • Which revenue can be retained?
  • Which refund alternatives are offered?
  • How is the customer decision documented?

5. Internal briefing

Finally, regular internal briefings are recommended. Ensure your support team and hotline have up-to-date information and communicate consistently. Creating an internal FAQ benefits multiple teams and ensures clarity – especially for customer service.

Legal certainty through terms & conditions – What organizers should define

A frequently underestimated but essential aspect of rescheduling is your General Terms and Conditions (GTC). These serve as legally binding agreements between customer and organizer and protect both parties in case of claims. Only legally correct GTCs provide safety in case of disputes.

Your GTC should cover:
  • What applies in case of cancellation or changes (e.g., rescheduling options, deadlines).
  • Which refund types are allowed (e.g., vouchers instead of cash).
  • How force majeure is defined.
  • How and when customers are informed.

Depending on your ticketing setup, you have more or less control over the GTC content. If a third-party provider manages your ticketing, their GTC apply. If you use a SaaS system and manage ticketing yourself, you can set your own terms. Be careful not to be overly generous, as this increases workload and reduces revenue.

We also recommend regular legal review and updates of your GTC – for example, in light of new voucher laws. Well-prepared organizers can act quickly and safely in emergencies.

Do you have questions or want to learn how egocentric Systems can help you take control of your ticketing?

Work with our event experts to make your events crisis-proof. Let’s talk in a free consultation!

Book a consultation
Good to know
Answers to
your questions.
  • How does egocentric Systems support me if I need to reschedule an event?

    To ensure all these processes – from rescheduling to communication and legal processing – work seamlessly, you need a professional ticketing system.

    egocentric Systems provides extensive features to support organizers effectively:

    • Intuitive, self-managed rescheduling in the backend.
    • Automated, customizable email communication with ticket buyers.
    • Voucher and payment integration.
    • Legally sound templates and processes.
    • Personal support from experienced event professionals.
  • What if attendees can't make the new date?

    Offer alternatives, such as:

    • Vouchers for future events (optionally with a bonus).
    • Streaming or digital content.
    • Merchandise or added services.
    • Donation options (“Support us by waiving your refund”).

    The more customer-friendly your options, the lower your refund rate.

  • What legal aspects do I need to consider?

    Your GTC should define:

    • Rules for cancellations or rescheduling.
    • Accepted refund methods (e.g., vouchers).
    • Force majeure clauses.
    • How and when customers will be informed.

    If using your own ticketing system, tailor the GTC with legal support.

  • How can I secure revenue without upsetting customers?

    By offering transparent options – clearly and respectfully communicated. Key actions:

    • Set clear terms and deadlines.
    • Provide attractive alternatives like bonuses or digital content.
    • Ensure visibility of your GTC during purchase.
  • When is rescheduling better than cancelling my event?

    Rescheduling makes sense if a new date or alternative format (e.g., streaming, hybrid) is possible. Unlike cancellations, it avoids refunds, secures income, and maintains customer relationships. This is especially valuable for recurring events.

  • What are the specific benefits of rescheduling an event?
    • Financial stability: You keep already generated revenue.
    • Legal safety: You can offer legally compliant alternatives.
    • Trust and loyalty: Customers see you act responsibly.
    • Efficient ticket reuse: Existing tickets remain valid, no need for resale.
  • How should I communicate a rescheduling?

    Clear, transparent, and empathetic communication is key. Make sure to:

    • Inform promptly when changes arise.
    • Avoid legal jargon in the first message.
    • Offer clear next steps.
    • Align all channels (website, social media, email).

    Tip: Prepare email templates, social media posts, and FAQs in advance.

More helpful content
Woman from behind with long dark blond hair, raises her hands, sits on a petrol-coloured armchair
NEWS | 6 MIN READ

Golden Rules for Customer Communication in Event Planning

READ NOW
TICKETING | 7 MIN READ

All-in-one event ticketing: The game changer for your event?

READ NOW
Statistiken auf Bildschirmen und Handy mit Taschenrechner
TICKETING | 9 MIN READ

6 KPI’s you need for the success of your event

READ NOW
Perspektive aus der Zuschauermenge auf eine Bühne

All-in-one event ticketing: The game changer for your event?
All-in-one event ticketing: The game changer for your event? 2560 1707 egocentric Systems GmbH

A system that can do everything: from ticket booking to admission control, from reporting to marketing? Sounds good. Maybe too good? “All-in-one” is not just a buzzword, but a concept that event organizers should understand, examine, and use strategically. It stands for profound change and new opportunities in the event industry.

We explain what’s behind all-in-one in event ticketing and what points event organizers should consider in order to exploit its full potential.

Tool jungle? No more!

Discover our success stories and see how all-in-one event ticketing can work in practice.

See customer success stories
Perspektive aus der Zuschauermenge auf eine Bühne

What does “all-in-one” actually mean in ticketing?

Imagine planning a trip and booking your flight, hotel, rental car, and excursions not through five different platforms, but from one central platform. You can see availability in real time, receive a single booking confirmation, and coordinate everything at a glance – simple, efficient, and stress-free.

That is precisely the idea behind all-in-one ticketing.

Instead of working with different individual solutions for ticket sales, admission systems, participant data, invoicing, and marketing, you can bundle all these functions into a single, integrated system. You can manage your entire event centrally: from the advance sales phase to the final evaluation after the last applause.

A good all-in-one ticketing system offers you:

  • A continuous digital workflow without system breaks
  • Real-time data and consistent information across all modules
  • Automated processes that relieve you of manual work
  • Full control over sales, visitor communication, and capacity utilization
  • A central user interface for you and your team

The result: less effort, fewer frictional losses, and more time for what really matters: a powerful event experience for your audience and lasting success for you.


The 5 most important questions you should ask yourself as an event manager

Switching from a system with multiple specialized platforms to an all-in-one solution is a big step that involves a lot of organizational effort. So before you make a decision, ask yourself the following questions:

1. Which processes am I willing (and able) to centralize?

All-in-one ticketing is most beneficial when you can handle as many of your event processes as possible through a central system. These include, for example:

  • Online and on-site ticket sales
  • Participant and visitor management
  • Admission control (mobile/stationary)
  • Payment processing and invoicing (e.g., donations)
  • CRM and marketing functions (e.g., newsletters)
  • Event planning and resource management
  • Reporting & business intelligence

So ask yourself beforehand which functions you absolutely need and which are nice to have, because the scope of all-in-one systems varies. They are not specialized solutions, but packages that enable you to use them consistently without media breaks, double data entry, or synchronization problems. A good system also has a modular structure, so you can add functions or service packages later on. So don’t let yourself be restricted by a system that is too narrow and rigid!

2. Is the system flexible enough for my formats and requirements?

Every event is different, and of course you want your event to constantly grow and expand. Your system needs to be able to handle that. A good all-in-one platform supports various formats, e.g., live events, hybrid formats, series events, festivals, etc. Depending on the type of event you are organizing, ask yourself questions such as:

  • Can I map seating plans, time slots, or multi-day events?
  • How well can the system be adapted to changing locations?
  • Does the system also include suitable hardware?
  • Can different event teams work simultaneously?
  • Are there different authorization levels?

A good all-in-one ticketing solution grows with your event and offers you the right range of functions at all times. This allows you to use the system in the long term and avoid investing in a solution that slows down your growth or requires constant reconfiguration and isolated solutions.

3. How much control do I have over my data and branding?

Your ticket shop is often the first real point of contact between your audience and your brand. That’s why you should rely on a system that is fully customizable – from its look and feel to the way it addresses customers. Create a professional image through a consistent customer experience and benefit from higher brand recognition. White label solutions are a good option here, for example.

Also, retain control over your customer data. You decide what happens to your visitors’ data. Gain insights from the sales data of past events and use these findings for new offers or marketing campaigns. However, make sure you comply with GDPR regulations!

White-Label ticketing seems interesting?

Find out everything you need to know about white labeling in your ticketing system in our blog article. What is it exactly, and how does it benefit you as an event organizer?

read on

4. What happens if something doesn’t work?

With all-in-one ticketing, a lot of things run through a central platform. This brings efficiency, but also dependency. You have to be able to rely on your system, because a failure not only cripples one tool, but your entire event system. That’s why you need to know:

  • How stable is the system under pressure (like when sales start or at the entrance)?
  • Is there support that understands events, or just tech hotlines/chatbots?
  • How fast do they respond in an emergency?
  • How much training does the system require?
  • Are there extra resources for smaller questions? (like tutorials, wikis, etc.)

Since you only use one application, synchronization problems are a thing of the past. For all other questions and technical problems, a good all-in-one ticketing system provides you with a contact person who knows the system inside out. Even if there are malfunctions or failures, you can get specific help here. Find out to what extent your staff needs to be trained and whether you can educate yourself or have to write to support for every little question.

5. How complicated is the transition and how much support will I receive?

The best platform won’t do you any good if you lose your nerve during the switch. Especially when moving several tools at once across different teams, things can quickly become stressful and confusing. Such a migration process costs you valuable resources, and you can’t afford to have the project fail due to excessive effort or a lack of cooperation among your staff. It’s therefore better if your provider supports you in this process. So check the following:

  • Is there a clearly structured onboarding process?
  • Who will help with data migration, training, and setup?
  • How much internal effort will be required on your part?

A professional provider will support you strategically and technically with a team that is familiar with event processes, not just software. Make the transition phase as smooth as possible and counteract any resistance to the new solution within your team.

The all-in-one ticketing solution from egocentric Systems – the lever for your growth

The team at egocentric Systems understands the needs of event organizers in the fields of culture, sports, and live entertainment. Our all-in-one SaaS platform was specifically developed to offer event organizers maximum control, flexibility, and efficiency. With features such as customizable branding, seamless integration, and real-time reporting, it is the ideal solution for anyone who wants to get more out of their ticketing.

  • CRM, payment processing, ticket shop, POS system, marketing tools, and much more in one event ticketing software
  • Compatible hardware
  • Scalable solution with various service packages
  • Support from a personal contact person
  • Onboarding, training, and help articles
  • Design freedom thanks to white label approach
  • Complete customer data sovereignty

Warum All-in-One Ticketing mehr ist als Tool-Zusammenführung

If you want to not only manage your events but also run them strategically, all-in-one ticketing is not just a nice-to-have, but a true secret weapon. It combines technology, strategy, and convenience in one platform. All-in-one ticketing systems not only bring order to the process, but also open up new possibilities:

  • Centralization: fewer tools, more focus
  • Automation: increased efficiency thanks to fewer manual tasks
  • Transparency: real-time metrics for faster, data-driven decisions
  • Flexibility: adaptable to any event format and size
  • Brand strength: professionalism through individual, consistent branding
Do you have any questions or would you like to learn more?

Our team looks forward to supporting you! Schedule a non-binding appointment with our event experts now.

Contact sales
Nice to know
Answers to
your questions.
  • Can I combine existing systems or tools with an all-in-one solution?

    Yes, absolutely. A good all-in-one ticketing platform is modular and open to interfaces. At egocentric Systems, for example, we integrate CRM, accounting, or marketing tools where appropriate. You don’t have to change everything at once – we design the transition to suit your setup.

  • What happens if my event grows – will the system still be sufficient?

    That’s exactly what All-in-One Ticketing is designed for. Whether you’re planning more events, more visitors, or new formats, the system grows with you. You can add modules, create new user roles, or expand functions at any time. Scalability is not a promise for us, but standard.

  • How long does it take to switch to an all-in-one system?

    That depends on the complexity of your current setup. Our team will guide you step by step, ensure smooth data migration, and provide you and your team with comprehensive onboarding.

  • Isn't an all-in-one ticketing system more expensive than individual tools?

    Not necessarily. If you offset all running costs (including time expenditure) for individual solutions, you often save significantly. You also avoid duplicate licenses, manual errors, and tedious coordination between tools. You only pay for what you really need – transparent and modular.

  • How customizable is the system to my branding and requirements?

    Highly customized. Your ticket shop runs in your design, your communication carries your tone, and your event gets the stage it deserves. No “off-the-rack” but a platform that strengthens your profile instead of overshadowing it.

Knowledge on similiar topics
white label ticket shop auf handys
TICKETING | 6 MIN READING TIME

White Label Ticketing: The Solution for Personalized Ticketing Systems

READ NOW
Zwei Männer am Kassenschalter eines Events, Ticktes werden übergeben
TICKETING | 7 MIN READING TIME

Successfully integrate a new event ticketing system

READ NOW
Dunkler Zuschauerraum mit einem einzigen verwaschenen Spotlight und viele Fans, die ihre Arme in die Höhe strecken.
TICKETING | 7 MIN READING TIME

Was Veranstalter über Software as a Service (SaaS) im Ticketing wissen sollten

READ NOW
Geldscheine und ein Display mit einem stark anwachsenden Graphen

How to maximize your sales with dynamic pricing in ticketing
How to maximize your sales with dynamic pricing in ticketing 2560 1708 egocentric Systems GmbH

Dynamic pricing has long been common practice not only in e-commerce, but also in ticketing. With the help of algorithms and AI, prices are flexibly and fully automatically adjusted to demand and supply in order to maximize overall sales. Many of the measures, such as early-bird promotions or member benefits, are established practices, but modern technologies are opening up completely new dimensions of implementation. However, while the British band “Oasis” created a shitstorm with their dynamic pricing strategy in 2024 (Source: RollingStone), other artists such as Ed Sheeran or Taylor Swift decide against the concept for the sake of their fans (Source: Daily Mail). So how can you maximize your ticket revenue with dynamic pricing without compromising your customers’ satisfaction?

Keen on more ticketing news?

Stay up-to-date with our newsletter!

Get Newsletter
Geldscheine und ein Display mit einem stark anwachsenden Graphen

What is dynamic pricing in ticketing?

Dynamic pricing means that the ticket price changes automatically in real time, depending on supply, demand and other influencing factors.

Instead of a fixed price for all, we distinguish between the following dynamic pricing models:

Time-based
→ Prices increase over time
Example: early booking discounts, last-minute surcharges

Demand-based
→ Prices react to demand
Example: High demand = price increase

Inventory-based
→ Price change depending on capacity utilization
Example: from 80 % capacity utilization automatically 10 % more expensive

Segment-based
→ Price differentiation according to target group
Example: memberships, VIP tickets

How is this relevant to event organizers?

In times of fluctuating visitor numbers, flexibility is a decisive success factor. Dynamic prices allow you to sustainably improve not only your revenue but also your capacity utilization. This means you can respond flexibly to your customers’ willingness to pay and are sure to have a full house.

3 key benefits at a glance:

  • More revenue per seat: You make the most of your revenue potential, especially when demand is high.
  • Better utilization: You can discount less popular dates or seats to fill gaps.
  • Data-based decisions: You don’t rely on gut feeling, but on clear KPIs and sales trends.


6 steps towards dynamic pricing in ticketing

Build up an intelligent price management system step by step – ideally in combination with the right technological basis.

A good ticketing platform should enable you to:

  • Set up flexible pricing models
  • Automatically adjust prices
  • Analyze sales trends in real time
  • Clearly define limits and price ranges
  • Provide reports for evaluation

Intelligent price management with the egocentric Systems Event Manager

Get to know our event manager! In a free, no-obligation live demo, we will show you what is possible with our comprehensive system.

Schedule demo now!

1. Creating a data-based foundation

First analyze sales data such as demand trends, booking times, occupancy rates and price sensitivity of past events. These key figures form the basis for any dynamic pricing strategy.

2. Defining pricing models

There are various approaches here, such as early booking discounts, rising prices as demand increases or automatic price adjustments according to time intervals. It is important to choose a transparent and comprehensible pricing model that suits the target group.

3. Setting rules and limits

Dynamic yes – but in a controlled manner! You should define clear rules that are used to change prices. Such rules can be minimum and maximum prices, discount limits and clearly defined triggers for price changes (e.g. when only 20% of tickets are still available).

4. Integrating the ticketing system with dynamic pricing

Dynamic pricing can hardly be implemented efficiently without technological support. Systems such as egocentric Systems offer integrated tools with which prices can be automatically adjusted according to defined rules in real time and without additional effort.

5. Ensuring transparent communication

To ensure that customers understand and accept price changes, they should be actively informed about the benefits of early booking or limited contingents. Trust is created through clear communication and fair pricing logic.

6. Ongoing monitoring and optimization

Pricing strategies should be regularly reviewed and adjusted. Those who react flexibly to booking trends and continuously optimize can fully exploit their sales potential.
We got you curious?

Read what our costumers from different branches have to say about working with us.

see customer success stories

The limitations of dynamic pricing

A central point of criticism concerns the lack of transparency for consumers: if prices are constantly changing, this can give customers the impression of arbitrariness or unfair treatment. Especially at cultural events or public events with low capacity utilization, the question of social justice arises when, for example, early bookers suddenly pay more than spontaneous buyers. On the other hand, there are major events with a veritable rush of visitors in advance sales, where attending an event suddenly mutates into a luxury good due to high demand.

Due to such horrendous practices by major ticket platforms, the EU Commission has also been looking into the issue of dynamic pricing since 2023. The question is whether the way Ticketmaster uses dynamic pricing is compatible with current consumer protection law and whether regulatory measures need to be taken to maintain fairness in the digital space. (Source: European Parliament).

Poorly communicated and disproportionate price increases also lead to an increase in shopping cart abandonment. Furthermore, it is conceivable that some visitors will boycott organizers or providers if they know that dynamic pricing is used for sales. Caution is therefore advised here: Poorly configured dynamic pricing can lead to confusion, falling conversions or even shitstorms on social media.

Ultimately, the only question that remains for event organizers at this point is their own value compass. Do I want to (literally) maximize my sales at all costs and thus unintentionally exclude certain target groups?

What you should pay attention to

  • Transparency towards customers: Communicate price ranges openly.
  • Complexity of pricing logics: Keep it simple. Use a maximum of 2-3 rules in the system at a time.
  • Evaluate results: Every price adjustment should also come with a learning effect.
Nice to know
Answers to
Your questions.
  • At what event size is dynamic pricing worthwhile?

    Dynamic pricing is not only worthwhile for large events with thousands of seats. A flexible pricing strategy can make sense from around 200-300 tickets that can be sold. Especially if you have seasonal fluctuations, different target groups or a longer advance booking period.

  • Can I combine dynamic pricing with fixed price categories?

    Yes, this is actually a very common strategy. For example, you can define fixed categories (front row, box, standing room, etc.) and work dynamically within these price ranges. This allows you to keep the structure and gain flexibility at the same time.

  • How much control do I have over price changes?

    You set the rules. The best systems let you:

    • Set minimum and maximum prices
    • Define trigger points (e.g. “after 70% capacity utilization +10% price”)
    • Monitor sales trends and intervene manually

    In short: you have full control and can still automate many processes.

  • How do customers react to dynamic prices?

    If you communicate early and transparently, most people will react positively or neutrally. It is important that you explain the added value, for example: “Book now and secure a lower price!” or “Early bookers pay less”. Dynamic pricing not only creates frustration, but also incentives to act.

  • What is the difference between dynamic pricing and early bird offers?

    Early bird offers are time-limited discounts that are usually set manually and are independent of demand. Dynamic pricing, on the other hand, reacts continuously to real-time data and adjusts automatically. You can use early bird offers as part of your dynamic pricing strategy, but they do not replace a fully-fledged solution.

Knowledge on similiar topics
Torben Dill, Geschäftsführer GFL und Sven Müller, CEO egocentric Systems posieren gemeinsma mit einem Football in den Händen
NEWS | 4 MIN READING TIME

egocentric Systems becomes official ticketing partner of the German Football League

READ NOW
Zwei Männer am Kassenschalter eines Events, Ticktes werden übergeben
TICKETING | 6 MIN READING TIME

Golden rules for event organizers in customer communication

READ NOW
Statistiken auf Bildschirmen und Handy mit Taschenrechner
TICKETING | 9 MIN READING TIME

6 KPI´s you need for the success of your event

READ NOW
Torben Dill, Geschäftsführer GFL und Sven Müller, CEO egocentric Systems posieren gemeinsma mit einem Football in den Händen

egocentric Systems to become official ticketing partner of the German Football League (GFL)
egocentric Systems to become official ticketing partner of the German Football League (GFL) 1051 701 egocentric Systems GmbH

Dresden, 15.11.2024. A significant step for the German Football League (GFL): Torben Dill, Managing Director of the GFL, and Sven Müller, CEO of egocentric Systems, met in Hamburg to announce the new partnership. Effective immediately, egocentric Systems GmbH will assume the role of ticketing partner for the GFL.

Don’t miss out on any news!

Follow us on LinkedIn and keep up to date with how the ticketing of the future is shaping and expanding.

See LinkedIn profile
Gemeinsame Darstellung des GFL und egocentric Systems Logos als Symbol der neuen Partnerschaft

For the GFL clubs, the combination of innovative event technology and comprehensive expertise in the areas of software, hardware and marketing was the decisive factor in choosing egocentric Systems. The partnership, which takes effect immediately and will be exclusive from 2027, represents a strategic development. The five-year collaboration lays the foundation for a long-term partnership that we hope will continue beyond the term of the contract.

GFL Managing Director Torben Dill emphasizes this as well: “With one provider, we will create a uniform GFL experience over time that will benefit fans and clubs alike. The technical finesse of egocentric Systems tipped the scales in favor of the clubs.”

“For egocentric Systems, this partnership is a milestone in the future of German football,” explains Sven Müller. “After a successful collaboration with several ERIMA GFL and GFL2 clubs, we are looking forward to taking the next step as an official ticketing partner. In addition to our technology, we see enormous growth potential for the GFL, especially in the strategic cooperation in the areas of ticketing, merchandising and marketing. We are excited to accompany and support this journey.”

Torben Dill, Geschäftsführer GFL und Sven Müller, CEO egocentric Systems posieren gemeinsma mit einem Football in den Händen

About the German Football League
As part of the AFVD, the ERIMA GFL and the GFL2 represent the two top leagues of the approximately 500 clubs of the federal association and offer a central platform for top-class sport in German football

About egocentric Systems
egocentric Systems has been a reliable partner in the fields of culture, sport and entertainment for over 15 years. With extensive expertise in event management and software development, the team has developed an in-house ticketing solution that enables event organizers to sell tickets efficiently and successfully. This allows event managers to concentrate fully on organizing their event.

Which WoW events also run on egocentric systems?

Take a look at our success stories, which show the successful use of the ticketing system in various use cases. And take a look at the best practices of other event colleagues!

See customer success stories
Knowledge on similiar topics
Event Expert Moritz Lux mit seiner Keynote auf der Bühne der Audience Success Conference 2024
NEWS | 3 MIN READING TIME

Audience Success Conference 2024: Highlights of our event experts

READ NOW
Frau von hinten mit langen dunkelblonden Haaren, hebt die Hände, sitzt auf petrolfarbenem Sessel
MARKETING | 4 MIN READING TIME

Golden rules for customer communication in event planning

JETZT LESEN
Mann liegt im roten Warenkorb
MARKETING | 4 MIN READING TIME

Avoid shopping cart abandonment in the ticket store

READ NOW
Man shows with his thumbs up that he likes something

Why the ticketing solution from egocentric Systems is inspiring more and more event organizers
Why the ticketing solution from egocentric Systems is inspiring more and more event organizers 1080 811 egocentric Systems GmbH

As an event organizer, you have an overwhelming choice of ticketing solutions and business models. The decision can be as difficult as with any other high-tech item – an automotive, for example. So how do you assess what is good and suitable for you as an event organizer? In this blog post, we’ll show you what event organizers love about egocentric Systems’ ticketing solution and why this technology can keep up with any sports car.

Convince yourself of our digital ticketing solution in a non-binding demo!

Request demo now
Man shows with his thumbs up that he likes something

Managing an event with an online ticket sales platform

Let’s stick with the car analogy. Are you looking for a new car or a used one? Petrol or electric? You may care about the feeling when you sink into the seat or the sound when you start the car. But first and foremost, you want the car to get you from A to B. It’s the same with a ticketing solution. You expect to be able to use it to sell tickets for your events. However, a comprehensive solution offers you numerous options for coordinating and implementing sales-boosting measures. In the following guide, you will learn how you can use the ticketing solution from egocentric Systems to sell more tickets and increase your revenue.

Our event experts are convinced of the benefits of a digital solution for selling tickets. Our system consists of the event ticketing platform and the final ticket store, which you can integrate into any website via a plugin. The latter option is particularly interesting for those whose website is already highly frequented. In addition, setting up the ticket store with a plugin does not require extensive technical knowledge. Are you interested in what this could look like? Then take a look at the plugin in action on our  Ticketshop Demo Stage.

What is the Event Manager?
A professional ticketing solution not only provides you with a platform for sales, but also gives you the tools to manage and control sales processes yourself. At egocentric Systems, we bundle and categorize these tools in the Event Manager. This forms the heart of the solution – from the creation of the store to marketing campaigns – everything takes place in this back end.

Our aim with our ticketing solution is to help you create a WOW event in just a few steps.
The first step is to create and manage your events with the help of our event planner in the Event Manager.
You then embed the components of your event and within a few minutes you can start promoting your shows. However, you should also check the following points to optimize your event and fill as many seats as possible!

Managing ticket sales with an intuitive dashboard

egocentric Systems offers a cloud-based ticketing solution. This makes it possible to manage ticket sales and check analytics from a single dashboard – no matter where you are. Our event manager makes it easy to manage ticket sales, including managing sales for multiple events and venues.

Regardless of how many events you organize, you can decide individually whether to charge an advance booking fee or another booking fee. With egocentric Systems, YOU keep 100% of the advance booking fee and can thus generate additional revenue. Usually a small pre-sale fee is added to the ticket price, so it is unlikely that your customers will decide not to buy. The most common strategy for setting a booking fee is the cost surcharge. This involves dividing the amount of expected revenue by the number of expected attendees.

Of course, you can also offer several ticket types to appeal to a wider range of customers. For example, our system supports day, multi-day, group and VIP tickets. If you offer several ticket types, you can also create several price categories. This allows you to offer the right ticket for each of your customers’ budgets and thus fill more seats.

Zwei Desktops mit intuitiven Dashboards der Ticketing-Lösung von egocentric Systems

Intuitive dashboards and numerous report options support you in systematically evaluating the data and help you to better understand the behavior and preferences of the participants. Using the metrics available on our platform, you can identify trends or patterns. For example, you can view sales figures to determine which days of the week and times of day tickets are purchased. You can use this information to determine when you should run more advertising to get a better return on your advertising spend.

The ticketing solution with simplified checkout process for ticket purchases

A simple and fast checkout process reduces the abandonment rate of sales and ensures a satisfying buying experience. Our ticketing solution is designed so that shoppers can easily browse through your ticket options and merchandise and the checkout is seamlessly integrated.

A reliable checkout also includes the avoidance of double bookings. The solution from egocentric Systems uses a proven function for managing seat timeouts. This automatically reserves seats for a specific time as soon as the desired seats have been selected in the seating plan. The special feature: the function works in real time after selection and not just after placement in the shopping cart. This prevents customers from selecting the same seat at the same time.

When creating and improving our system, we pay attention to a reliable user interface (user experience). This also includes compatibility for different end devices – our ticketing solution includes a responsive layout and is fully optimized for mobile devices.

Haven't found the right ticketing solution yet?

Our event experts will be happy to advise you on suitable technologies for your event and other ticketing options.

Chat us up

Full utilization thanks to seating plan reservations in your ticket store

Sitzplan in einem Ticketshop

Seat selection is another feature you can use to sell more tickets. Since different seats can come with different prices, seat maps help customers find the right seat for their budget. Our interactive seat map also makes it possible to select the best seat immediately. With the “Best Available Seat” feature, customers can see the best seats right away with the click of a mouse. You can also direct them to compare the prices of different seating options so they can sit closer to the action by paying a little extra.

Reach more buyers with promo codes and special offers

Offering voucher codes and promotions is a useful strategy to generate more interest and sell tickets. With our system, you have full control over how you use voucher codes. For example, you can set a discount for a specific period and offer free tickets or group discounts.

Interested in finding out how you can use voucher promotions even more effectively?

Our blog article shows you how to generate additional income with event vouchers (not only) during the Christmas season.

Read Article

One of the most effective strategies is the early bird discount. This allows your customers to save money by buying tickets in advance of an event. Early bird discounts help to boost sales early on and intensify word-of-mouth advertising. After the promotion ends, prices are normalized again. In addition to early bird discounts, you can also offer discounts for latecomers. If you grant a discount shortly before the event, you have the opportunity to fill the unsold places. This is also possible even on the day of the event. In addition, you have the option of running special promotions via external marketing and advertising channels, e.g. placing ads on social media or via other pay-per-click (PPC) campaigns.

Once you have created a voucher code, you can distribute it as you wish by sending an email to previous visitors or to customers who are particularly interested in this event series. You can easily filter these out in our CRM. Another option is to send a regular newsletter to everyone who has signed up for a newsletter or visited a specific website after clicking on an ad.

Curious yet?

Our event experts will show you how you can make your event even better with egocentric Systems! Arrange a non-binding introductory meeting now.

Tell us about yourself
Knowledge on similiar topics
Liegender Leuchtletter eines Fragezeichens
QUICK QUESTIONS | 3 MIN READING TIME

Are there ticketing systems without service fees?

READ NOW
Dunkler Zuschauerraum mit einem einzigen verwaschenen Spotlight und viele Fans, die ihre Arme in die Höhe strecken.
TICKETING | 6 MIN READING TIME

What event organizers should know about Software as a Service (SaaS) in ticketing

READ NOW
Person am Eingang einer Eventlocation, deren mobiles Ticket gescannt wird
TICKETING| 4 MIN READING TIME

Successfully integrate a new event ticketing system

READ NOW

Accessible ticket shop design – your guide to accessible ticketing according to BFSG
Accessible ticket shop design – your guide to accessible ticketing according to BFSG 150 150 egocentric Systems GmbH

A quick purchase of concert tickets for the weekend away, an upgrade to a seat category or creating a customer account. None of this sounds like a hurdle at first, but in a digital world where 75% of websites lose potential buyers because they can’t navigate the pages, inclusion is playing an increasingly important role. Accessibility is no longer a value – it is becoming a legal obligation. A new era of digital inclusion will come into force on June 28, 2025 with the Barrierefreiheitsstärkungsgesetz (German Accessibility Reinforcement Act BFSG): online ticket stores must then be accessible to all users. For event organizers, this means: act now instead of making expensive improvements later. In this article, you will find out how you can make your ticket shop accessible – with clear measures, free tools and tips that can be implemented immediately. This will not only ensure legal compliance, but also stronger customer loyalty and new target groups.

Interested in an inclusive ticketing solution?

Talk to our event experts to find out how an online ticket store can advance your accessibility efforts.

Arrange a call
Group of people with and without disabilities chatting with drinks in hand

A small disclaimer before we start:
This article does not claim to be legal advice or similar services. You should always clarify specific implementation guidelines and / or changes by the BFSG with your trusted legal advisor.

What accessibility means in the digital world – and why it is crucial for event organizers

Accessibility means that people have equal access to products, services and information regardless of physical, mental or sensory impairments – especially in the digital space. If you want to make your ticket shop as accessible as possible, you need to ensure that all potential visitors can buy tickets without any barriers.

Around 10 million people in Germany live with an impairment – that is around one in eight citizens (Source: Federal Statistical Office, 2020). In addition, there are millions of older people whose visual perception skills decline with increasing age. People with temporary restrictions or users with slow internet connections or outdated devices also struggle with digital content that is inadequately adapted to these user groups in terms of design and function. As part of the usability or user experience of an online site, digital accessibility therefore affects a diverse user group – far beyond the frequently mentioned target group of people with physical disabilities.

Inclusion is not only a social responsibility, but also a business necessity. A study by Click-Away Pound (Quelle: UK, 2019) also shows that 69% of users with disabilities leave websites that are not accessible, which means you are missing out on high sales potential. Event organizers who make their ticket store accessible therefore benefit from tapping into new target groups, increasing the conversion rate and at the same time strengthening their own image as an inclusive, modern company.

In addition, the German Accessibility Reinforcement Act (BFSG) will make accessibility mandatory for many digital services such as online ticket stores from June 2025. If you act early, you will gain legal certainty and avoid warnings or fines. What’s more, an accessible ticket store reduces support requests because processes work more intuitively and smoothly for all users.

BFSG and WCAG – What event organizers need to know and do now

The Accessibility Reinforcement Act (BFSG) obliges companies to make digital products and services accessible from June 28, 2025 – including online ticket stores. Organizers in the event industry are therefore faced with the task of adapting their websites accordingly in order to be legally compliant and future-proof. Online ticket stores must be designed in such a way that they can be easily used by people with different disabilities.

These requirements are based on the international standard WCAG (Web Content Accessibility Guidelines), which specify the legal framework of the BFSG. Those who act in accordance with WCAG offer their customers a consistently accessible user experience and thus fulfill the four basic principles: perceptible, operable, understandable and robust.

Specific requirements include

  • High-contrast design: text and controls must be easy to read – even for people with impaired vision.
  • Scalable font sizes: Content must be able to be enlarged without loss of quality.
  • Alternative texts for images and graphics: Screen readers must be able to reproduce all content clearly.
  • Keyboard operability: It must be possible to navigate through the store completely without a mouse.
  • Consistent structure: Clear navigation paths and logical page layouts make it easier for everyone to use.
  • Error messages and notifications: Forms (e.g. at checkout) must be comprehensible and designed to avoid errors.

Public bodies (e.g. municipal event organizers) must also publish an accessibility statement. The obligation under the Disability Equality Act (BGG) and the BITV 2.0 already applies here. Websites and mobile applications must provide information on the accessibility status of the website or app and any existing deficiencies, contact options for reporting barriers and information on the enforcement procedure.

Even if there is no explicit obligation for private event organizers to provide an accessibility declaration in the BFSG, it is strongly recommended – as a transparency signal, to minimize risk and to meet consumer protection requirements. Such a declaration can also be legally helpful in the event of complaints about barriers.

Designing an accessible ticket store – these tips will get you on course for BFSG now

If you want to make your ticket store accessible, you should take action now. The first step: analyze the status quo. Check your website and ticket store for barriers – from navigation and presentation to the checkout process.

1. Detect barriers

The following free tools can give you a quick and reliable first indication:

2. Optimize contrasts

A decisive and easily remedied factor for the accessibility of websites is the contrast between font and background. It is particularly important as it is necessary for people with visual impairments to perceive content. For example, the WCAG requires a minimum contrast ratio of 4.5:1 for normal text. With plugins like Colorblindly you can simulate different types of color blindness to see your ticket store through the eyes of your visually impaired customers. Desktop tools like Color Contrast Analyzer give you direct feedback on the WCAG compliance of text, buttons and graphics.

3. Implement measures

With these five recommendations for an accessible ticket shop, you can also ensure that your online store is even more accessible for customers with disabilities:

1. pay attention to keyboard operability
Check manually or with screen readers such as Google Talkback that your store can only be operated using the keyboard. The keyboard focus is also important to be able to understand which element you are on.

2. large buttons for mobile use
The precise mouse pointer is no longer available on mobile devices. Buttons should also be large enough for smartphones and tablets to be operated by touch.

3. describe your website and event images
Blind people need graphic and pictorial elements to be written down. So-called alternative texts can usually be stored in the content management system for the website.

4. communicate clearly and comprehensibly
Simple language ensures that even complicated processes can be understood. Use short sentences, simple sentence structure and avoid foreign words and abbreviations.

5 Accessible forms
Not only the design, but also the functions should be inclusive. A contact form should be accessible and understandable for all user groups. Therefore, a so-called “label” with the name of the field must remain when clicking in the form fields.

In addition, an accessibility audit by experts is recommended, especially for complex ticketing systems, to ensure legal compliance.

Did you know?

The ticket shop by egocentric Systems fulfills the requirements of the WCAG guidelines (Web Content Accessibility Guidelines) and has been audited by Pure Accessibility LLC – a certified company from the USA. The audit was carried out in accordance with the international VPAT® 2.5 standard by an expert with CPACC certification from the International Association of Accessibility Professionals (IAAP). This is how we ensure that our ticketing solutions are accessible – and not just promised, but verified.

Wax seal with the VPAT Compliance logo
Ready for Your accessible ticket shop?

Create your inclusive online ticket sales now with the licensed, barrier-free software from egocentric Systems. Our sales team is looking forward to a non-binding demo appointment with you!

Book demo appointment
Content on Related Topics
big question mark
QUICK QUESTIONS | 6 MIN READING TIME

What security aspects should be included in an online ticketing system?

READ NOW
Orangener Rettungsring an der Wand als Sinnbild für die Datensicherheit bei Veranstaltungen
TICKETING | 6 MIN READING TIME

GDPR for event organizers: how secure is your ticket store?

READ NOW
egocentric systems mobile ticketing
MARKETING | 7 MIN READING TIME

Event SEO: 5 steps for the search engine optimization of your event

READ NOW
Dunkler Zuschauerraum mit einem einzigen verwaschenen Spotlight und viele Fans, die ihre Arme in die Höhe strecken.

What event organizers should know about Software as a Service (SaaS) in ticketing
What event organizers should know about Software as a Service (SaaS) in ticketing 1008 756 egocentric Systems GmbH

The world of ticket sales has evolved rapidly in recent years. Organizers in the fields of culture, sport and live entertainment, who sell tens of thousands of tickets every year, are faced with the challenge of not only organizing sales efficiently, but also maintaining control over customer data and marketing. This is where Software as a Service (SaaS) comes into play – a solution that not only offers flexibility, but also represents a real alternative to traditional ticket portals. But what exactly does SaaS mean in ticketing, and why should it be on every event organizer’s agenda? Let’s take a look at it.

How does the SaaS solution work in practice?

Discover use cases of all kinds in our success stories, e.g. Hallescher FC (Sports), SIXX PAXX (Live Entertainment) or Thüringer Bachwochen (Culture).

See customer success stories
Dunkler Zuschauerraum mit einem einzigen verwaschenen Spotlight und viele Fans, die ihre Arme in die Höhe strecken.

What does Software as a Service (SaaS) mean in Ticketing?

Software as a Service, or SaaS for short, is a model in which software is not installed locally on a computer but is provided via the internet. In the ticketing sector, this means that event organizers have access to a cloud-based platform that offers them all the functions they need to sell tickets – from creating events to processing payments and managing customer data.

The special feature: With SaaS solutions, everything runs via a centralized platform that is continuously updated. This eliminates the need for time-consuming updates and maintenance work that often cause headaches with conventional software. Instead, event organizers can concentrate on what really matters: the success of their events.

What features does a SaaS solution offer compared to a classic ticket portal?

The differences between SaaS solutions and traditional ticket portals are often more significant than they seem at first glance. Here are some key areas where SaaS solutions stand out:

1. Complete control over customer data

Ticket portals usually act as middlemen. They collect customer data, manage them themselves and only give event organizers limited insights. With a SaaS solution, on the other hand, event organizers have direct access to all customer data. This is not only an advantage for targeted marketing, but also essential for building strong customer relationships in the long term.

2. Customizable branding

Ticket portals have their own brand identity – which is often more pronounced. A SaaS solution, on the other hand, enables event organizers to place their own brand prominently. From the design of the tickets to the user interface to the confirmation email, everything remains in the hands of the event organizer.

3. Dynamic pricing models

With a SaaS solution, event organizers can flexibly design their pricing models . Whether early booking discounts, last-minute offers or VIP upgrades – the platform provides the tools to dynamically adjust prices according to demand and target group.

4. Integration with other systems

SaaS platforms often offer integrations with other tools such as CRM systems, newsletter software or payment service providers. This makes it easier to seamlessly link different processes and work more efficiently.

5. Real-time reporting

Instead of waiting for weekly reports from a portal, SaaS solutions provide access to real-time data. Organizers can view sales figures, turnover and other KPIs at any time and make informed decisions.

What advantages does SaaS offer in ticketing in terms of customizability and flexibility?

One of the biggest advantages of SaaS solutions is their customizability. Unlike rigid portals that have limited options, SaaS solutions offer a wide range of customization options:

Scalability on demand: whether you’re planning a single event with 20,000 tickets or an entire series of events, SaaS solutions are designed to grow with your needs. Additional features or capacity can be easily added.

Personalized customer experiences: With direct access to customer data, event organizers can better tailor their marketing campaigns to their target audience. Automated follow-ups, personalized offers and exclusive discounts for regular customers are just some of the possibilities offered by SaaS.

Ease of use: SaaS solutions place great emphasis on intuitive user interfaces. Event organizers and their teams often do not need in-depth technical knowledge to operate the platform. This saves time and resources.

Regular updates without effort: A major advantage of SaaS is that updates are installed automatically. New features and security updates are available immediately without organizers having to intervene manually.

Want to learn more about using SaaS solutions?

Then subscribe to our newsletter and receive regular application recommendations, updates and tips for sold-out events.

Go to form

Why the SaaS solution from egocentric Systems is the perfect choice

The egocentric Systems team understands the needs of event organizers in the cultural, sports and live entertainment sectors. Our SaaS platform has been specifically designed to give event organizers maximum control, flexibility and efficiency. With features such as customizable branding, seamless integration and real-time reporting, it is the ideal solution for those looking to get more out of their ticketing.

What’s more, egocentric Systems places great emphasis on data privacy and security, so you don’t have to worry about regulatory compliance. And best of all, the platform is intuitive to use and offers the opportunity to grow with your event.

You have questions or would like to find out more?

Our team looks forward to supporting you! Arrange a non-committal appointment with our event experts now.

contact sales
Nice to know
Answers to
your questions.
  • Can I connect the egocentric Systems platform to my existing CRM system?

    Our solution comes with a built-in CRM feature developed in-house as standard. Sales history, statistics and customer relationships are clearly listed here and can be analyzed according to your goals.

    If you already have your own CRM system, we need to check individually which system you use and whether data exchange is possible. In a joint discussion with our event experts, we can get to know you better and answer your questions about your current infrastructure in more detail: contact sales

  • How secure are customer data on the platform?

    Data security is a top priority at egocentric Systems. The platform complies with all current data protection standards, including the GDPR. You can find more information in our GDPR Statement.

  • What costs are associated with using the platform?

    We offer flexible pricing models for our SaaS solution that are tailored to the needs of event organizers. There are no hidden fees.

  • Can I set my own ticket prices?

    Absolutely. The SaaS solution gives you full control over pricing and discount campaigns.

  • Is the platform suitable for smaller events?

    The use of our solution offers the most promising results with a certain event size, so that you can exploit the full potential of the functions.

    As a small organizer with a selected number of events or small ticket contingents, we are currently working on an update that better meets the needs of Dic. If you don’t want to miss out, subscribe to our newsletter and be the first to be notified.

Knowledge on similar topics
Torben Dill, Geschäftsführer GFL und Sven Müller, CEO egocentric Systems posieren gemeinsma mit einem Football in den Händen
NEWS | 4 MIN READING TIME

egocentric Systems becomes official ticketing partner of the German Football League

JETZT LESEN
Zwei Männer am Kassenschalter eines Events, Ticktes werden übergeben
TICKETING | 7 MIN READING TIME

Successfully integrate a new event ticketing system

JETZT LESEN
Statistiken auf Bildschirmen und Handy mit Taschenrechner
TICKETING | 9 MIN READING TIME

6 metrics you need for the success of your event

JETZT LESEN
Person hält Smartphone mit geöffnetem Ticketshop, um sich für das Event zu registrieren

5 criteria for easy event registration
5 criteria for easy event registration 1008 756 egocentric Systems GmbH

Event registration is often the first point of contact between you and your attendees. Studies show that up to 40% of all interested parties abandon the registration process if it is perceived as too complex. A simple and user-friendly registration process can therefore significantly increase the success of your event and provide you with valuable information about your target group. To ensure that your attendees find their way to your event enthusiastically and without any hurdles, you should consider a few essential functions and optimization options when registering for your event. In this article, we have summarized the 5 most important ones from our point of view.

Looking for your event registration?

 

Get to know the all-in-one solution from egocentric Systems, which already convinces over 400 event organizers with its ticket store, CRM and much more.

see customer success stories
Person hält Smartphone mit geöffnetem Ticketshop, um sich für das Event zu registrieren

Types of Event Registration

Before we focus on optimizing individual features, it is helpful to take a closer look at the main methods of event registration. Choosing the right registration method depends not only on the preferences of your target group, but also on the nature of your event.

1. Online registration:

  • Flexibility: Participants can register around the clock and use many payment methods.
  • Ease of use: A clear and simple process – with just a few clicks and optimized for mobile devices – reduces the drop-out rate.
  • Advantages: With mobile optimization, you also reach those participants who want to register spontaneously via smartphone.

2. On-site registration (Box Office):

  • Spontaneous registrations: On-site registrations are ideal for participants who decide spontaneously.
  • Use at larger events: Especially at large events, it can make sense to offer an on-site solution for participants without online access.
  • Autonomous POS: Use the latest technologies to ensure a fast and effective ticket purchasing experience for spontaneous visitors. The easiest way is to use posters with a QR code with a link to the ticket store, where visitors can book their tickets themselves.
    Alternatively, there are now also terminals that you are familiar with from McDonalds or public swimming pools, which allow you to order the product fully automatically.
Box Office bei der Landesgartenschau Höxter 2023

With this basic structure, you can choose the right registration type for each event. It is important for you to learn as much as possible about your customers and get permission to contact them for upcoming events. In the next section, we look at the key features that every event registration solution should offer to ensure an optimal customer experience.

Top 5 criteria for evaluating an event registration solution

A successful event registration is not just about the registration itself, but also about the tools and capabilities it brings to make the process efficient and informative for attendees and organizers alike. Here are the five key features you should consider for an optimal registration solution:

1. Usability

  • Simple registration: Reduce the steps and fields to the essentials to keep the registration process short and clear.
  • Mobile optimization: Many participants use mobile devices to register. Make sure that the registration page works on smartphones and tablets.
  • Personalization: Adapt registration forms and confirmation emails to your event branding to create a consistent and professional impression.

2. Data Management

  • Centralized system: All customer data should be stored in one database to ensure clarity and efficiency.
  • Export function: Export attendance lists in formats such as CSV or XLS to facilitate post-processing.
  • Reports and analytics: Create detailed reports on registrations and attendee profiles to understand how your event is being received and improve future events.

3. Automation

  • Automated emails: Send confirmation and reminder emails automatically to keep your customers informed at all times..
  • Ticketing integration: Seamless integration of a ticketing system allows participants to receive their tickets directly after registration and payment.

Have you thought about the right access control for registration?

Make your admission even more efficient and secure! With an electronic access system from egocentric Systems, you can rely on the reliable validation of tickets, accreditations, vouchers or articles.

MORE ON THE SOLUTION

4. Flexibility & Control

  • Participant categories: Create different ticket and participant categories to adapt your event to different target groups.
  • Capacity management: Use registration deadlines and limits to avoid overbooking and keep track of the number of participants.

5. Additional Features

  • Event program: Provide participants with an overview of the event’s program during registration.
  • Cross- & up-selling: Increase the basket value per purchase by identifying the wishes and needs of your customers and providing offers as upgrades that satisfy these needs.
  • Check-in function: A mobile app for on-site check-in makes the admission process easier and leaves a professional impression. This aspect also includes the poster that you put up on site with a prominent QR code and the message: “Buy tickets here and avoid the queue.”

These functions offer an optimal mix of user-friendliness and administrative advantages for you as an event organizer. They form the basis for successful event registration and improve the overall customer experience. In the next section, we briefly summarize the most important points.

Event registration is more than “just” signing up

Optimized event registration goes beyond mere registration and provides valuable information about your attendees. Through a user-friendly solution with integrated data management, automation and flexibility, you can significantly improve the customer experience and tailor your event to the needs of your target group. This makes event registration a powerful tool that not only simplifies the process, but also provides valuable insights for future events.

Get exclusive tips & templates on the topic of event ticketing!

Get informed about industry trends before anyone else with a newsletter subscription and receive tips from our collaboration with over 400 event organizers.

Subscribe to newsletter
Nice to Know
Answering
Your Questions.
  • How can I facilitate registration for my events?

    An uncomplicated registration process reduces the drop-out rate and improves the user experience. Only ask for the most necessary information to keep the process lean. This includes: Name, email address and payment details. Avoid unnecessary queries; every additional entry increases the drop-out rate.

    Create a registration process that is completed in 2-3 clicks. Avoid steps such as separate confirmation pages or unnecessary pop-ups. And since many users book via their smartphone, the site should be mobile-friendly and intuitive to use. Pay attention to responsive buttons and easy-to-read texts.

  • What information is really relevant for registration?

    The registration should only ask for essential data and optionally provide further information. First you need the basic information: only ask for name, e-mail address and payment details. Keep it minimal to reduce the drop-out rate.

    Depending on your target group, further queries (used discreetly) may also make sense, e.g. things like dietary requirements or special interests can be requested optionally if they directly benefit the event (e.g. food preferences at a networking event). These queries should be clearly marked as “optional”.

  • How can I use the registration page to promote my event?

    The registration page is the first impression of your event and reflects its quality and brand. Therefore, use colors, logos and images that represent your event. Add an inviting image or banner that conveys the atmosphere. Also pay attention to structured sections and clear headings to improve comprehensibility. Make sure that the most important information (date, time, location) are clearly indicated to create trust.

  • Which features encourage event participation?

    Modern notification features improve customer retention and the event experience. We recommend sending automatic notifications via SMS, WhatsApp and email.

    Before the event: Send personalized reminders with important information such as date, time and venue. AI-powered systems can customize these messages to increase anticipation.

    During the event: Inform participants in real time about program schedules, room changes or breaks. This communication facilitates the process and increases satisfaction.

    After the event: Thank participants for attending and ask for feedback. If the feedback is positive, you can automatically ask for a Google review to increase the visibility and reputation of the event.

  • How can I effectively use e-mail campaigns for registration?

    Keep your subscribers informed with targeted and automated emails. This promotes conversion, i.e. interaction with your content. A simple way to start is to send an automated confirmation and reminder email after registration to inform participants and keep them aware of the event.

    Targeted campaigns are a more sophisticated but powerful tool. Use personalized email campaigns to target different audiences (e.g. early bookers, past attendees). Segment your contact list to tailor messages to the interests of participants. This improves conversion.

Content on Related Topics
Outlook-Fenster mit der Vorschau einer Pre-Show Email für eine Weltournee
MARKETING | 7 MIN READING TIME

3 Vorschläge mit Pre-Show Nachrichten die Wiederkaufrate Deiner Besucher zu erhöhen

JETZT LESEN
Hand hält Handy mit grünem Logo
TICKETING | 8 MIN READING TIME

Nachhaltiges Event-Ticketing: Wie umweltfreundliche Lösungen die Branche verändern

JETZT LESEN
Zwei Männer am Kassenschalter eines Events, Ticktes werden übergeben
TICKETING | 7 MIN READING TIME

Erfolgreich ein neues Event Ticketing System integrieren

JETZT LESEN
two smartphones with white label ticketing

White Label Ticketing: The Solution for Personalized Ticketing Systems
White Label Ticketing: The Solution for Personalized Ticketing Systems 1008 756 egocentric Systems GmbH

White Label Ticketing allows event organizers to operate a fully branded ticketing system under their own name without having to develop a technical system themselves. This means that all aspects of the ticketing process—from the sales platform to branding and payment processes—are tailored specifically to you as an organizer. This enables you to offer your users a seamless and brand-compliant customer experience, which is especially important in the event industry.

egocentric Systems is an experienced provider of White Label Ticketing solutions, specializing in providing a customized ticketing platform for a wide range of industries. Through comprehensive customization options and a user-friendly interface, egocentric Systems enables organizers to design their ticketing processes efficiently and in line with their brand.

Still not seeing white?

Learn more about our digital White Label Ticketing solution and how you can strengthen your brand with us!

Let's get in touch
two smartphones with white label ticketing

Why Should Organizers Be Interested in White Label Ticketing?

White Label Ticketing offers you the opportunity to strengthen your brand while utilizing a flexible and scalable solution for ticket sales. Compared to standard ticketing solutions, which often offer limited customization options, a White Label system allows you full control over the appearance and functionality of the ticketing platform.

Advantages Compared to Standard Ticketing Solutions

Standard ticketing systems are often rigid and offer little room for individual customization. A White Label system, on the other hand, allows you to tailor your platform exactly to your needs and the branding of your company. Additionally, these systems offer seamless integration with existing tools like CRM systems or marketing platforms, enabling more efficient management and an improved user experience.

Limited Customization of Standard Ticketing Systems

Standard ticketing systems are often unable to meet specific brand requirements. This can make customer retention more difficult since the ticketing experience may not fully align with the brand identity. Additionally, there is often a lack of flexibility in implementing specific features or integrations.

Why Is This a Problem?

If you cannot effectively integrate your brand identity into the ticketing experience, it negatively impacts your branding and user experience. A consistent and brand-compliant experience strengthens customer loyalty and can positively influence sales figures. Without the ability to customize the ticketing experience, organizers lose flexibility and control over important sales processes.

How Does egocentric Systems Solve the Problem?

egocentric Systems offers customized solutions tailored specifically to the needs of various industries, such as sports events like Hallescher FC or large events like the State Garden Show in Höxter. The platform enables comprehensive customization of the user interface and branding, integrated marketing and analytics tools, as well as flexible pricing models and payment options. All of this helps companies provide a consistent and brand-oriented ticketing experience.

Details and Features

The main features of the platform include:
  • Customizable User Interface and Branding: Companies can integrate their own brand identity into the ticketing system.
  • Integrated Marketing and Analytics Tools: These tools help better understand customers and create targeted marketing campaigns.
  • Flexible Pricing Models and Payment Options: The platform supports various pricing models, allowing better adaptation to market demands.

Benefits

Complete Brand Customization and Improved Customer Retention:

The ability to fully customize the ticketing system to your branding strengthens customer retention. A consistent brand image across all touchpoints ensures increased brand recognition and a more positive customer experience.

Improved User Experience Through Tailored Features:

A customized user experience, precisely aligned with the target audience’s needs, can significantly enhance customer satisfaction. This is evident in the positive feedback from Hallescher FC, which significantly improved its ticket sales and customer retention by using a White Label system.

Increased Control Over Sales Processes and Data:

With a White Label system, companies retain full control over their sales processes and the associated data. This not only allows for better decision-making but also for more efficient management and enhanced security.

Testimonials

Hallescher FC

Hallescher FC achieved significant improvements in brand perception and sales figures through the implementation of a White Label Ticketing solution from egocentric Systems. Before implementation, they faced challenges such as an inflexible platform and limited customization options, which made customer retention difficult.

State Garden Show in Höxter

The State Garden Show in Höxter also used a White Label solution to provide a seamless and branded ticketing experience. The platform not only increased the efficiency of ticket sales but also built a stronger connection with visitors.

Conclusion

White Label Ticketing represents a revolutionary solution that enables companies to fully adapt their ticketing processes to their specific requirements and brand identity. In an increasingly competitive and digitalized world, the ability to offer a seamless and brand-compliant customer experience is invaluable. Companies that choose a White Label solution gain not only flexibility but also control over their sales processes and data. These advantages are crucial for stronger customer retention and, ultimately, for business success.

Make Yourself Visible

Providers like egocentric Systems play a central role by offering customized and cross-industry solutions that go far beyond what standard ticketing platforms can offer. The practical examples of Hallescher FC and the State Garden Show in Höxter impressively demonstrate how White Label solutions can not only increase efficiency but also significantly improve the customer experience and brand perception.

Looking ahead, everything indicates that White Label Ticketing will continue to gain importance. Companies are increasingly recognizing the benefits of a personalized and data-driven ticketing solution that can dynamically adapt to changing market needs. The integration with additional digital tools, such as marketing and CRM systems, will also become increasingly important to ensure holistic and efficient management of events and functions.

In summary, White Label Ticketing is not just a technical solution but also a strategic investment in the future of a company. Companies that want to optimize their ticketing processes while strengthening their brand identity cannot overlook this technology. Trends in the ticketing sector clearly indicate that the demand for flexible, customizable, and brand-compliant solutions will continue to rise, making White Label Ticketing a key technology for the future of the event industry.


More Mow than Wow?

Our event experts have the right digital, sustainable solution at the ready, whether ticketing, catering, access or everything in combination. Get to know us and let us show you our solutions without obligation.

Let's get in touch
Knowledge on similar topics
Hand holding mobile phone with green logo
TICKETING | 6 MIN READING TIME

Sustainable Event Ticketing: How Eco-Friendly Solutions Are Changing the Industry

READ NOW
Orange lifebuoy on the wall symbolises data security at events
TICKETING | 8 MIN READING TIME

DSGVO for event organisers: how secure is your ticket shop?

READ NOW
Direction / technology at a live concert, bathed in dim light
FEATURE HIGHLIGHT | 4 MIN READING TIME

Ticket price increases and concert cancellations: current challenges and possible solutions

READ NOW
Back to top
GDPR Cookie Consent with Real Cookie Banner