As an event organizer, you have an overwhelming choice of ticketing solutions and business models. The decision can be as difficult as with any other high-tech item – an automotive, for example. So how do you assess what is good and suitable for you as an event organizer? In this blog post, we’ll show you what event organizers love about egocentric Systems’ ticketing solution and why this technology can keep up with any sports car.
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Managing an event with an online ticket sales platform
Let’s stick with the car analogy. Are you looking for a new car or a used one? Petrol or electric? You may care about the feeling when you sink into the seat or the sound when you start the car. But first and foremost, you want the car to get you from A to B. It’s the same with a ticketing solution. You expect to be able to use it to sell tickets for your events. However, a comprehensive solution offers you numerous options for coordinating and implementing sales-boosting measures. In the following guide, you will learn how you can use the ticketing solution from egocentric Systems to sell more tickets and increase your revenue.
Our event experts are convinced of the benefits of a digital solution for selling tickets. Our system consists of the event ticketing platform and the final ticket store, which you can integrate into any website via a plugin. The latter option is particularly interesting for those whose website is already highly frequented. In addition, setting up the ticket store with a plugin does not require extensive technical knowledge. Are you interested in what this could look like? Then take a look at the plugin in action on our Ticketshop Demo Stage.
What is the Event Manager?
A professional ticketing solution not only provides you with a platform for sales, but also gives you the tools to manage and control sales processes yourself. At egocentric Systems, we bundle and categorize these tools in the Event Manager. This forms the heart of the solution – from the creation of the store to marketing campaigns – everything takes place in this back end.
Our aim with our ticketing solution is to help you create a WOW event in just a few steps.
The first step is to create and manage your events with the help of our event planner in the Event Manager.
You then embed the components of your event and within a few minutes you can start promoting your shows. However, you should also check the following points to optimize your event and fill as many seats as possible!
Managing ticket sales with an intuitive dashboard
egocentric Systems offers a cloud-based ticketing solution. This makes it possible to manage ticket sales and check analytics from a single dashboard – no matter where you are. Our event manager makes it easy to manage ticket sales, including managing sales for multiple events and venues.
Regardless of how many events you organize, you can decide individually whether to charge an advance booking fee or another booking fee. With egocentric Systems, YOU keep 100% of the advance booking fee and can thus generate additional revenue. Usually a small pre-sale fee is added to the ticket price, so it is unlikely that your customers will decide not to buy. The most common strategy for setting a booking fee is the cost surcharge. This involves dividing the amount of expected revenue by the number of expected attendees.
Of course, you can also offer several ticket types to appeal to a wider range of customers. For example, our system supports day, multi-day, group and VIP tickets. If you offer several ticket types, you can also create several price categories. This allows you to offer the right ticket for each of your customers’ budgets and thus fill more seats.
Intuitive dashboards and numerous report options support you in systematically evaluating the data and help you to better understand the behavior and preferences of the participants. Using the metrics available on our platform, you can identify trends or patterns. For example, you can view sales figures to determine which days of the week and times of day tickets are purchased. You can use this information to determine when you should run more advertising to get a better return on your advertising spend.
The ticketing solution with simplified checkout process for ticket purchases
A simple and fast checkout process reduces the abandonment rate of sales and ensures a satisfying buying experience. Our ticketing solution is designed so that shoppers can easily browse through your ticket options and merchandise and the checkout is seamlessly integrated.
A reliable checkout also includes the avoidance of double bookings. The solution from egocentric Systems uses a proven function for managing seat timeouts. This automatically reserves seats for a specific time as soon as the desired seats have been selected in the seating plan. The special feature: the function works in real time after selection and not just after placement in the shopping cart. This prevents customers from selecting the same seat at the same time.
When creating and improving our system, we pay attention to a reliable user interface (user experience). This also includes compatibility for different end devices – our ticketing solution includes a responsive layout and is fully optimized for mobile devices.
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Full utilization thanks to seating plan reservations in your ticket store
Seat selection is another feature you can use to sell more tickets. Since different seats can come with different prices, seat maps help customers find the right seat for their budget. Our interactive seat map also makes it possible to select the best seat immediately. With the “Best Available Seat” feature, customers can see the best seats right away with the click of a mouse. You can also direct them to compare the prices of different seating options so they can sit closer to the action by paying a little extra.
Reach more buyers with promo codes and special offers
Offering voucher codes and promotions is a useful strategy to generate more interest and sell tickets. With our system, you have full control over how you use voucher codes. For example, you can set a discount for a specific period and offer free tickets or group discounts.
Interested in finding out how you can use voucher promotions even more effectively?
Our blog article shows you how to generate additional income with event vouchers (not only) during the Christmas season.
One of the most effective strategies is the early bird discount. This allows your customers to save money by buying tickets in advance of an event. Early bird discounts help to boost sales early on and intensify word-of-mouth advertising. After the promotion ends, prices are normalized again. In addition to early bird discounts, you can also offer discounts for latecomers. If you grant a discount shortly before the event, you have the opportunity to fill the unsold places. This is also possible even on the day of the event. In addition, you have the option of running special promotions via external marketing and advertising channels, e.g. placing ads on social media or via other pay-per-click (PPC) campaigns.
Once you have created a voucher code, you can distribute it as you wish by sending an email to previous visitors or to customers who are particularly interested in this event series. You can easily filter these out in our CRM. Another option is to send a regular newsletter to everyone who has signed up for a newsletter or visited a specific website after clicking on an ad.
Curious yet?
Our event experts will show you how you can make your event even better with egocentric Systems! Arrange a non-binding introductory meeting now.
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