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  • Therese Gärtig
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Why the ticketing solution from egocentric Systems is inspiring more and more event organizers
Why the ticketing solution from egocentric Systems is inspiring more and more event organizers 1080 811 Therese Gärtig

As an event organizer, you have an overwhelming choice of ticketing solutions and business models. The decision can be as difficult as with any other high-tech item – an automotive, for example. So how do you assess what is good and suitable for you as an event organizer? In this blog post, we’ll show you what event organizers love about egocentric Systems’ ticketing solution and why this technology can keep up with any sports car.

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Managing an event with an online ticket sales platform

Let’s stick with the car analogy. Are you looking for a new car or a used one? Petrol or electric? You may care about the feeling when you sink into the seat or the sound when you start the car. But first and foremost, you want the car to get you from A to B. It’s the same with a ticketing solution. You expect to be able to use it to sell tickets for your events. However, a comprehensive solution offers you numerous options for coordinating and implementing sales-boosting measures. In the following guide, you will learn how you can use the ticketing solution from egocentric Systems to sell more tickets and increase your revenue.

Our event experts are convinced of the benefits of a digital solution for selling tickets. Our system consists of the event ticketing platform and the final ticket store, which you can integrate into any website via a plugin. The latter option is particularly interesting for those whose website is already highly frequented. In addition, setting up the ticket store with a plugin does not require extensive technical knowledge. Are you interested in what this could look like? Then take a look at the plugin in action on our  Ticketshop Demo Stage.

What is the Event Manager?
A professional ticketing solution not only provides you with a platform for sales, but also gives you the tools to manage and control sales processes yourself. At egocentric Systems, we bundle and categorize these tools in the Event Manager. This forms the heart of the solution – from the creation of the store to marketing campaigns – everything takes place in this back end.

Our aim with our ticketing solution is to help you create a WOW event in just a few steps.
The first step is to create and manage your events with the help of our event planner in the Event Manager.
You then embed the components of your event and within a few minutes you can start promoting your shows. However, you should also check the following points to optimize your event and fill as many seats as possible!

Managing ticket sales with an intuitive dashboard

egocentric Systems offers a cloud-based ticketing solution. This makes it possible to manage ticket sales and check analytics from a single dashboard – no matter where you are. Our event manager makes it easy to manage ticket sales, including managing sales for multiple events and venues.

Regardless of how many events you organize, you can decide individually whether to charge an advance booking fee or another booking fee. With egocentric Systems, YOU keep 100% of the advance booking fee and can thus generate additional revenue. Usually a small pre-sale fee is added to the ticket price, so it is unlikely that your customers will decide not to buy. The most common strategy for setting a booking fee is the cost surcharge. This involves dividing the amount of expected revenue by the number of expected attendees.

Of course, you can also offer several ticket types to appeal to a wider range of customers. For example, our system supports day, multi-day, group and VIP tickets. If you offer several ticket types, you can also create several price categories. This allows you to offer the right ticket for each of your customers’ budgets and thus fill more seats.

Zwei Desktops mit intuitiven Dashboards der Ticketing-Lösung von egocentric Systems

Intuitive dashboards and numerous report options support you in systematically evaluating the data and help you to better understand the behavior and preferences of the participants. Using the metrics available on our platform, you can identify trends or patterns. For example, you can view sales figures to determine which days of the week and times of day tickets are purchased. You can use this information to determine when you should run more advertising to get a better return on your advertising spend.

The ticketing solution with simplified checkout process for ticket purchases

A simple and fast checkout process reduces the abandonment rate of sales and ensures a satisfying buying experience. Our ticketing solution is designed so that shoppers can easily browse through your ticket options and merchandise and the checkout is seamlessly integrated.

A reliable checkout also includes the avoidance of double bookings. The solution from egocentric Systems uses a proven function for managing seat timeouts. This automatically reserves seats for a specific time as soon as the desired seats have been selected in the seating plan. The special feature: the function works in real time after selection and not just after placement in the shopping cart. This prevents customers from selecting the same seat at the same time.

When creating and improving our system, we pay attention to a reliable user interface (user experience). This also includes compatibility for different end devices – our ticketing solution includes a responsive layout and is fully optimized for mobile devices.

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Full utilization thanks to seating plan reservations in your ticket store

Sitzplan in einem Ticketshop

Seat selection is another feature you can use to sell more tickets. Since different seats can come with different prices, seat maps help customers find the right seat for their budget. Our interactive seat map also makes it possible to select the best seat immediately. With the “Best Available Seat” feature, customers can see the best seats right away with the click of a mouse. You can also direct them to compare the prices of different seating options so they can sit closer to the action by paying a little extra.

Reach more buyers with promo codes and special offers

Offering voucher codes and promotions is a useful strategy to generate more interest and sell tickets. With our system, you have full control over how you use voucher codes. For example, you can set a discount for a specific period and offer free tickets or group discounts.

Interested in finding out how you can use voucher promotions even more effectively?

Our blog article shows you how to generate additional income with event vouchers (not only) during the Christmas season.

Read Article

One of the most effective strategies is the early bird discount. This allows your customers to save money by buying tickets in advance of an event. Early bird discounts help to boost sales early on and intensify word-of-mouth advertising. After the promotion ends, prices are normalized again. In addition to early bird discounts, you can also offer discounts for latecomers. If you grant a discount shortly before the event, you have the opportunity to fill the unsold places. This is also possible even on the day of the event. In addition, you have the option of running special promotions via external marketing and advertising channels, e.g. placing ads on social media or via other pay-per-click (PPC) campaigns.

Once you have created a voucher code, you can distribute it as you wish by sending an email to previous visitors or to customers who are particularly interested in this event series. You can easily filter these out in our CRM. Another option is to send a regular newsletter to everyone who has signed up for a newsletter or visited a specific website after clicking on an ad.

Curious yet?

Our event experts will show you how you can make your event even better with egocentric Systems! Arrange a non-binding introductory meeting now.

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Seven tips for secure access management
Seven tips for secure access management 1008 756 Cindy Schluck

Access management is crucial for event security. It ensures guest safety and prevents revenue loss from fake tickets. Incidents like “Hundreds of fans with counterfeit tickets miss out on Springsteen” (Süddeutsche Zeitung, 2023) are increasingly common due to the booming secondary ticket market. Fans often bear the cost when fraud is detected at the entrance. To combat this, we recommend using a digital system that simplifies checks and integrates with other tools, such as ticketing. Here are 7 tips for secure and efficient access management.

Have you already been equipped with an electronic access system?

Looking for something new? The access system from egocentric Systems has what your event needs.

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Blue LED lettering "Entrance" against a black background

Tip 1: Make your hard tickets fraud- resistant with QR codes

Hard tickets are bought and sold daily and must be fraud-proof, especially if your admission control must work offline, such as at a large festival or in a theatre with thick walls where radio signals are weak.

There are two methods: either allow only certain sales outlets and the organiser to print tickets on forgery-proof paper, or use individualised QR codes. Each guest must receive a unique ticket that can only be scanned once, preventing multiple uses. This method effectively prevents ticket fraud and ensures a smooth admission process. Individualised QR codes also work with the Print@Home process, reducing effort and increasing profit. However, the “offline” variant has the weakness of not updating admission data in real-time. An online system can address this gap.

EXTRA TIP: With additional ticket personalisation, you can ensure that your admission tickets are personal and non-transferable.

Tip 2: Use real-time synchronisation to close data gaps in your guest list

An online system, such as your ticketing software or a dedicated electronic access control solution, enables the integration and synchronization of various data. The key feature is the real-time synchronization of the guest list, ensuring that every change and scan is updated immediately. Tickets are checked against the digital database at check-in to verify if they have already been scanned, preventing unauthorized entry and keeping the guest list current. This live mode also stops double check-ins with the same ticket, significantly reducing errors and manipulation. Additionally, you gain valuable data about customer behavior at your event, such as arrival times and group check-ins.

Tip 3: Use several entry stations to distribute the workload at check-in

Setting up multiple entry stations speeds up the check-in process significantly. Guests can have their tickets digitally scanned at different stations, which leads to an even distribution and less waiting time. This increases guest satisfaction and improves the overall flow of the event. If the event takes place in a location without reception, mobile stations with Wi-Fi should be set up to connect the devices.

Tip 4: Create a changelog to monitor changes

A changelog protocol documents every change to the guest list. This increases the transparency and transparency of changes, making manipulation more difficult. A detailed log helps you to quickly find the cause of any inconsistencies and take action. This is also important after the event if something has gone wrong, as you will be able to find the source of the problem much more quickly.

You can analyse the situation even better if only certain users from the admissions or ticketing team can access the guest list. You can find out how this works in the next tip.

Tip 5: Assign flexible user rights and access limits

An entry system with flexible user rights ensures that only authorised persons have access to the guest list. This minimises the risk of unauthorised changes and increases data security. Define clear roles and access rights to optimise administration.

Errors can be clarified more quickly based on the user rights, as an author can be seen in the change log.

What features are you looking for in a system?

Find out more about the perfect interplay of hardware and software for your entrance. The training approach of egocentric Systems for your admission staff is also interesting.

More about the system

Tip 6: Never rely on just one access option

Alternative check-in methods, such as searching by name or other identification features, ensure smooth admission even during technical issues. These backup options are particularly useful if a scanner fails or a ticket is damaged. If there is no reception or Wi-Fi available, an offline list can be loaded onto all devices. However, this method is less secure, as it is not up-to-date and allows for multiple uses.

In such cases, the efficiency of your admission staff is crucial. Therefore, have a comprehensive briefing prepared for your team to handle all eventualities. This leads us to the last tip…

Tip 7: Train your team

Regular training for admission staff on the digital check-in system and security measures is essential. Prioritizing the respective hardware is important, as each system uses different signal tones and notifications to indicate invalid tickets or the need for additional authorizations.

Raising awareness of common fraud attempts and how to recognize them should also be part of the training. Well-trained staff are the first line of defense against ticket fraud and ensure secure admission management.

Already feeling safe?

The most important aspects of secure admission control include individual QR codes, real-time synchronisation of the guest list and well-trained staff. These measures maximise the security and efficiency of your event. Can your ticketing system fulfil these requirements? Or do you need an extra solution for tamper-proof admission management? Apply our 7 tips and see where the system reaches its limits.

You couldn’t implement all the tips in your current system?

Your ticketing system doesn’t have all the features you need for entry? Maybe it’s time for a change? Or do you need a different tool? Get to know our event experts and find out together with them.

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It needs entertainment, not extra-cheap tickets. Does your cultural offering suit Generation Z?
It needs entertainment, not extra-cheap tickets. Does your cultural offering suit Generation Z? 2247 1500 Cindy Schluck

Imagine a visit to a philharmonic hall or an opera house. You’re about to enter the tiers, take your seat, and shortly thereafter a classical concert or a play begins. Look to your left and right – who is sitting with you in the gorgeous furnished hall and is tensely watching the spectacle on stage? Do you also think of well-dressed, cultured and culture-interested ladies and gentlemen? Why do we immediately associate culture with this target group? And isn’t it time to rethink the cultural offer? In the following blog post, you can read how you as an organizer can get closer to Generation Z and inspire them to attend your events.

Eine junge Frau nimmt ein Selfie vor dem blauen Himmel auf

It’s no secret that the target group of 20- to 30-year-olds is difficult to get excited about cultural offerings. Elisabeth Fuchs, chief conductor of the Salzburg Philharmonic Orchestra, described to us why visitors to cultural events are made up of certain age groups and what strategy she pursues in this context.

In addition to ballet productions, operas, composer portraits and Christmas concerts, it is important for Elisabeth Fuchs to create a music program for children. Since 2017, the Philharmonie has therefore organized the Children’s Festival, with numerous participatory activities and performances that introduce children to classical music in a playful way. Why start so early as a classical house? In this way, children and their families come into contact with the cultural brand at an early stage, perhaps taking home a souvenir that will stand the test of time and lead to an active visitor status again at a later date. According to the idea “I know this from my childhood or youth, I’ll go there with my children too”. A long-term strategy with vision and thus a good start. But what about the target group of young people in their 20s and 30s who are being lost? How can you go about retaining their interest?

Digitization – A step toward Generation Z

In 2022, the transition from print-only to digital, especially for distribution channels, is everywhere and yet important to emphasize. Internalizing the openness to change and reinterpreting it positively is just as important as choosing the right tools. The Philharmonie Salzburg decided on an online ticketing system that integrates with the existing web presence and digitizes ticket sales. On the side of the organizer, processes become clearer and the purchase of tickets can be better tracked and evaluated. On the visitor’s side, the expectation of purchasing tickets online is served and especially electronic and mobile tickets meet the behavioral patterns of Generation Z. They prefer to sit comfortably on their sofa. They would rather choose an event from the comfort of their sofa instead of having to drive to a ticket agency. At the same time, Elisabeth Fuchs emphasizes that the older target group must not be left behind by an online solution – ease of use is a prerequisite for this.

Digitization has a high priority, but it needs more. But what does this mean? Many cultural managers would certainly answer here, “We have a great concept for Genration Z to offer discounted tickets. This is to make sure that concerts remain affordable for young people.”. Unfortunately, this one-sided strategy, purely about pricing, is not very promising. In the following, we explain why extra-cheap tickets don’t work for a young target group. To do so, we address three questions:

1. Why do we think that extra-cheap tickets work, and why does everyone offer them?

2 Why doesn’t this strategy work?

3. What could work instead?

The true success factor

“Under-30” offers usually result in more tickets being sold. The belief quickly arises that this is due to the ticket price. Many event organizers are convinced these offers are the only way to place an incentive for Generation Z. The influence of additional factors, such as marketing campaigns, tends to be forgotten. Let’s take another look at the Salzburg Philharmonic Orchestra. It very actively accompanies its offer on social media and, in addition to visibility, also generates numerous touchpoints with the desired target group. Cooperation with advertising partners is also conceivable, whose reach also boosts ticket sales.

Supporting successful event marketing is also customer relationship management (CRM) as the basis for target group-specific communication. Elisabeth Fuchs recounts positive experiences with her own online ticketing system. E-mail campaigns turned out to be successful measures. These accompany events at all times and information can be shared quickly and easily. The Philharmonie also uses SMS marketing to highlight special offers or discounts. The implementation of these measures would hardly be conceivable without an automated and well-maintained CRM. Want to learn more about effective marketing measures? Then read our blog post on event marketing.

Successful marketing can therefore also be traced back to the accompanying communication and not only to the ticket price. This is also supported by the fact that with a one-sided price strategy, visitor numbers do not remain continuously high. As soon as prices return to normal, visitor numbers drop again and young people could not be tied to the company’s own cultural offerings in the long term. So why do extra-low ticket prices persist so strongly?

Why it doesn’t pay off for Generation Z

One of the main reasons why the entire industry relies on extra-low ticket prices is that they can be implemented quickly. Price adjustments can be made quickly, do not require any additional personnel and, at first glance, do not involve any budget. In contrast, an effective marketing campaign requires all of these resources. In addition, the price change conveys the feeling of having changed something or having done something to improve the situation. It is therefore always important to reflect on whether the price adjustment has really achieved the desired effect and whether the cost is really a limiting factor for Generation Z.

To illustrate this, here is a small comparison of what a young person in any city in Germany is offered in addition to culture:

10.00 € – concert with classical music
5.10 € – a large beer in a crowded bar
5.29 € – McDonalds medium meal
9.99 € – Cinema
13.50 € – mini golf
16.99 € – Dominos takeaway pizza
26.50 € – Zoo
80.00 € – Premier League soccer match

= 137.48 € for weekend activities

For a person with a regular income, that’s a nice Saturday with great activities. For students, trainees or pupils, though, that’s a full month’s wages. And those are just the options that don’t involve staying home to watch Netflix or spending 60€ on an Xbox game. Young people aren’t looking for value for money, they’re looking for value for time. Especially 16- to 35-year-olds want to get the most out of their time to maximize their experience.

As an approach, organizers should be clear about how Generation Z spends its time. About 57 percent of teens and young adults in the 2019 Shell Youth Study said they frequently listen to music in their free time. Around half of those surveyed enjoy surfing the internet, being on social media or meeting up with friends. (Source: statista)

Organizers are looking at the problem of “Why don’t young people go to classical concerts?” from the wrong angle. If they didn’t make tickets cheaper, but upgraded the experience, this would not only be more successful, but young people might even be willing to pay more. So what could work instead of extra-cheap ticket offers, and how could “added value” be created?

Entertainment beats price

There are no limits to your imagination here, but a rough breakdown will help classify your measures: Community, shareability on social media, products, services and entertainment.

The Philharmonie Salzburg shows that several areas can be served at the same time. The offer is aimed at different target groups starting with the youngest to build sustainable visitors. The children’s festival is accompanied by a talent contest in which children can implement and submit projects together. This strengthens the emotional bond with the event and the organizers and creates a sense of community. At the same time, the projects are presented on social media and encourage digital discourse. The idea of competition also encourages ambition and creates entertainment for the festival participants as well as for users, who can then follow the event digitally via various channels.

Kinderfestspiele zeigen Kinder und Erwachsene auf der Bühne

© Erika Mayer for the Children’s Festival with Show Your Talent

We have developed further suggestions:

  • Special discount offers for the target group e.g. under 35s receive a free drink with their tickets
  • Partnership with restaurants for dinner and concert offers e.g. by selling packages in the store: ticket and program booklet
  • Networking with social media to stay in touch with customers after the event
  • Offers for larger groups e.g. information from guests is transmitted via subscriptions or ticket purchase. This data can be evaluated accordingly in a CRM and used as a basis for marketing measures.
  • Networking events for young professionals
  • Speed dating before the event

Adding value to the cultural offering does not reduce the quality of the performance or take anything away from it. It does increase the importance of the event as a whole and has the potential to appeal to the Generation Z target group far away from extra-cheap ticket prices.

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Kontaktfreier Einlass und einfache Zutrittskontrolle für die nächste erfolgreiche Wiedereröffnung

5 Key Learnings from Reopening Your Event.
5 Key Learnings from Reopening Your Event. 2560 1696 Cindy Schluck

Your reopening went so-so? The return to operation in the New Normal let many organizers breathe a sigh of relief, followed by the realization of new hurdles. We have collected five points that you, as an event organizer, can learn from your reopening, so the next WOW event will be a success. Digitized ticket solutions, easier access control and contactless admission are just a few of the optimization points.

Kontaktfreier Einlass und einfache Zutrittskontrolle für die nächste erfolgreiche Wiedereröffnung

Summer 2021 was the season of great reopenings. Hooray for the revived cultural program, dazzling festivals and bustling city fairs! But sanitation issues, 3G regulations, and the hovering threat of another lockdown, make event operations difficult. What didn’t go so well for your reopening, you can always improve and prepare for the fall with innovative ideas. The collected key learnings in our post show you where to start!

Learning 1: Tickets with time slot are not only for museums

A ticket with a time slot means that your visitors choose a certain visit time when booking the ticket. The visit time regulates the length of stay, which is also noted on the ticket. You can define the intervals in advance and adjust them according to your capacities.

Tickets with time slot booking are suitable for any event that is characterized by streams of visitors and give you the possibility of a controlled flow of visitors. In addition, you can use the capacity of your venue to the fullest. No annoying queues for your visitors! No breaches of hygiene and distance rules! The icing on the cake: Visitor spaces do not expire. When leaving the venue, the space can be re-booked and you sell more tickets.

The ticket system of egocentric Systems offers a sophisticated function for time slot booking. Read more abot the advantages and the how it works.

Tickets mit Zeitfensterbuchung für kontrollierte Besucherströme

Learning 2: Open communication creates a secure feeling

Feeling SAFE is feeling FUN! With the visit of your event you get enormous trust from your guests. Building trust with your community is key in the New Normal. Therefore it is important to communicate continuously and to inform openly. Customer management and marketing tools make it easy for you to stay in touch with your fans. Send reminder emails about your reopening and show transparently what a visit to your location looks like. What do visitors have to consider at the entrance? What is important when returning a ticket? How do you take care of the safety of your guests?

The technological support of a CRM system simplifies the administration of your customer data and is the basis for target group specific communication campaigns. The online ticketing software from egocentric Systems offers you an all-round solution with all the functions you need to build up relationships with your target group – an integrated CRM and numerous marketing tools.

Learning 3: Contactless check-in is part of the basic setup

Spendentipp-QR-Code-Einbinden

The goal after your reopening should be to limit the contacts at your event as much as possible. This starts with the purchase of the ticket. Selling your tickets online relieves your box office and expands your ticket range: mobile and print-at-home tickets support contactless admission options. On-site, you can implement electronic access control with the help of ticket scanners. The technical support enables the contactless process, impresses with additional digital functions and is simple to operate. The more contactless options you offer, the safer your guests will feel.

At the entrance, your visitors can scan their ticket themselves – print or mobile – and enter your event contactless. egocentric Systems offers its customers to rent appropriate scanners or supports the implementation of own devices into the system. Further advantages of electronic access control are the downstream functions: in our online ticketing system you can see how many visitors are on your premises and how long their stay lasted. This way you always have an overview of how many seats you can still sell or if your location is already full.

Learning 4: Online requests facilitate contact tracking

Data over data. The obligation of contact tracking occupies all organizers. The first hurdle is collecting the necessary data. Paperwork at the venue and queues must be avoided! Second hurdle is managing the data to quickly find the information when needed. Both points can be solved if you also sell your tickets online.

A cleverly designed online ticketing solution, like the one from egocentric Systems 😉, allows you to query customer information directly during ticket booking. You can create forms yourself and integrate them into the purchasing process. The created profiles of your guests can be easily managed by CRM and optimize the search for the desired information. Of course, the processing of data in the system is compliant according to legal guidelines.

Learning 5: To invest in innovative solutions is always a good idea

Beitragsbild Biete Shows und Performances online an

The lockdown made organizers aware of new innovative event formats. If you haven’t jumped on the bandwagon yet, we recommend you to do so pronto. How about your own online media library where you can offer additional material or recordings of entire events? You can also sell tickets for your digital offer via a paywall. You can also offer your event as a livestream and create the potential for double revenues. Furthermore, a digital solution opens the door to a larger target group and makes your brand more present online.

The egocentric Systems solution delivers a fast option for video content that you can integrate directly on your website. We see the huge advantage of the feature in maintaining the relationship with your guests. Home entertainment creates proximity to your offering and is an opportunity for networking and community building. Integrated features for chatting and a donation plugin complete the online experience.

Let’s sum up

1

Digitize processes to help you manage your event at New Normal. From online ticketing to contact tracking, there are digital offerings. With our online ticketing software you get all functions in one solution – JACKPOT!

2

Make the most of your venue and sell tickets efficiently. Tickets with time slot booking balance visitor flows and turn one ticket per visitor seat into as many as you want. A digital system in the background allows you to monitor the utilization of your event.

3

Make it contactless, if possible. Whether with special ticket types, a scanner system for electric admission control or an online offer for your fans at home. Diversify your offer and rely on technological support to create your WOW event in the New Normal.

You are not sure yet or still have questions. We would be happy to help you with your hurdles. Feel free to contact us at: info@egocentric-systems.de

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Get started with us now!

For even more information about event ticketing software and pricing, just contact us and get to know us and our software.

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Unser E-Ticket-System erleichtert Deine Veranstaltungsplanung

How e-ticketing takes the pressure off your event planning.
How e-ticketing takes the pressure off your event planning. 2560 1707 Cindy Schluck

The pandemic time has brought your business to a standstill? Or you are struggling with the implementation of hygiene regulations? The right e-ticketing solution can take the pressure off your event planning and offer numerous advantages – during the crisis and even afterwards.

Unser E-Ticket-System erleichtert Deine Veranstaltungsplanung

The planning of events is experiencing numerous hurdles due to the Covid-19 crisis and is increasing the organizational effort in numerous places. The sale of tickets also has to face new demands: preferably contactless, digital or mobile and as simple as possible. The ticketing system behind it should make your life easier and not open up another construction site. Below we present the advantages of e-tickets and how our solution solves your problems.

Increase Online Sales

THIS IS WHAT IT GETS YOU

The additional sales channel – the ticket store on your website – reaches new target groups compared to advance sales at the box office. Even visitors from further away can book tickets online for a weekend trip. This independence from physical distance is what makes e-tickets so special. But they also have other advantages.

E-tickets or digital tickets have a decisive advantage over analog tickets from the box office: transparency. Online sales allow you to bundle information – about buyers and for which events especially many tickets are sold. Linking the data directly from ticket sales with the event manager of egocentric Systems allows you to query and evaluate a wide range of data. This traceability is much more difficult with analog ticket sales.

And the most important thing should not be forgotten: digital tickets allow control mechanisms for the new normal. The sale of seat tickets with automatic spacing function, overview of the capacities of your premises and the sale of tickets with time windows. This way, you can already see how many visitors you expect and what the capacity utilization is when planning your event. This allows you to easily implement spacing rules and avoid contacts.

Also important to consider: the environmental factor

The graph above shows the environmental impact of paper. Although it is a more sustainable material than plastic, for example, reducing the use of paper can also do good for our planet. Saving paper counteracts the deforestation of forests. More and more people are becoming aware of this and are changing their purchasing behavior accordingly.

With e-tickets, you address precisely these visitors with an awareness of sustainability and create an alternative to the conventional paper ticket with digital tickets.

Fast forward again

That’s how e-tickets take the pressure off your event planning:

  • Easy access to tickets in your online shop
  • More revenue through flexible use of advertising space on the e-ticket
  • Direct collection of information from the sales process and linking with presentation and evaluation tools
  • Compliance with hygiene requirements and distance regulations
  • The environment thanks you – e-tickets have a significant sustainability aspect
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For even more information about event ticketing software and pricing, just contact us and get to know us and our software better.

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Tickets einfach einrichten mit der Ticketing Software von egocentric Systems und schnell wieder öffnen
  • Sven Müller
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Quickly reopen. Timed tickets for easy appointment booking.
Quickly reopen. Timed tickets for easy appointment booking. 2560 1707 Sven Müller

As agreed at the last Coronagipfel, openings for retail, museums and zoos are coming within reach – although not the same for all federal states. In North Rhine-Westphalia, for example, many museums have reopened since 08.03.2021. In Bavaria, cultural institutions have also been allowed to reopen their doors since 11.03.2021. The issue of fixed time windows for visitors plays a central role here. Because the idea is that visitors must book appointments in advance and provide their contact details. Wearing a mask is mandatory and visits are limited in time. Now many operators are faced with the question “How do I enable guests to book for specific time slots and query data in a compliant way?”

Thumbnail of an video about click and meet by FAZ Germany

Retailers show how it’s done. An article by FAZ

Click & Meet is the new motto especially for retail. Similar concepts are also conceivable for cultural venues, museums and outdoor pools. For these, however, the motto is tickets with a time slot. These can simply be booked online and quickly scanned on site. The retrieval of customer data is also made easier.

What are tickets with time slots?

Time-window tickets make it easier for you to control the capacity of your venue and the flow of visitors. With time-based ticketing, you can offer tickets in limited time windows. This helps to regulate visitor flows and avoid long queues and overcrowding. At the same time, short waiting times improve the customer experience.

How does selling tickets with time windows work?

1. White label ticket store on your own website

Your visitors can buy an online ticket with time slot directly on your website without being redirected to an external site. All they have to do is select the relevant exhibition and set the date and time. To do this, you can simply create a price list in the system that meets the requirements of your company. These lists can be customized by price, area and ticket type. Create multiple price lists and assign them to the exhibitions for which you want to use time-based ticketing.

Einfache und schnelle Buchung im Online-Ticketshop direkt auf Deiner Webseite

2. Shopping cart with subsequent query of customer information
After your visitors have placed all the tickets and products they want in the shopping cart, they can register for a customer login or continue via a guest account. In doing so, all relevant information such as place of residence and telephone number will be requested. The processing is done in our system in accordance with data protection and is easy to handle due to the integration in the booking. If you wish, you can also create customizable forms, e.g. for contact follow-up, in the system and add them to the booking process.

Kombinierter Warenkorb für Tickets und Produkte plus Abfrage der Kundeninformationen

3. E-ticket for fast scan at the entrance

After your visitors have placed all the tickets and products they want in the shopping cart, they can register for a customer login or continue via a guest account. In doing so, all relevant information such as place of residence and telephone number will be requested. The processing is done in our system in accordance with data protection and is easy to handle due to the integration in the booking. If you wish, you can also create customizable forms, e.g. for contact follow-up, in the system and add them to the booking process.

E-Ticket zum Abspeichern oder Drucken für einen reibungslosen Einlass

Good for your visitors! But what about you?

So far, so good! Your visitors are well taken care of with our system, but what do tickets with time slots bring you? The advantages are not only the ticket store for online sales, but the heart of the system is the event manager, where you can configure everything. With the time slot tool for timed ticketing, you can view, track and edit ticket availability in real time. If a time slot is sold out, customers are notified during the selection process. This is used to prevent oversupply of your events.

You see, tickets with time slots with simple creation, booking and control are the key to a fast reopening. We will help you with a quick implementation of our system and the setup of Time Tickets. Just contact us and we will talk about how to realize your reopening as soon as possible: info@egocentric-systems.de

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Fünf Frauen sitzen um einem Tisch mit Laptop und analysieren Veranstaltungsberichte

Event Reports: these 6 are fundamental for your event
Event Reports: these 6 are fundamental for your event 2560 1829 Cindy Schluck

In many online ticketing systems it is difficult to find and evaluate the most important data for events. Are you often missing the event report you need? Or you cannot find a suitable one in your ticketing solution?

Group of women around a table and have a meeting

What you get out of it: informative event reports make it easier for you to analyze your events, can be found quickly in the system and can be customized. In our blog post, we present 6 fundamental event reports that do just that. In addition, they are the basis for efficient analysis of your data and for deriving decisions.

No. 1 Event Summary Report

With the Event Summary Report you get an overview of the sales of your events. Measure the success of your events by analyzing how much revenue was generated in each category, e.g. tickets, merchandise, vouchers, donations. See how well you sold by each ticket category, how much you collected in advance fees, and how crowded your event is.

This report provides a good overall view of how successful your event can be in the future and which sub-areas need your attention the most.

No. 2 Payment Matching Report

From an accounting perspective, matching, i.e. comparing and contrasting the financial data of your ticket sales, is essential. Therefore, matching your reports is critical for credit card payment verification. Compare your transactions in our ticketing system with the funds from your payment gateway to correct any errors.

This will help you identify errors that occurred immediately. It is best to run this report daily to ensure your information is up to date.

No. 3 Custom Sales Report

If you need an event report that allows you to select your own sales revenue (e.g. customer information, event date ranges, etc.), then you should consider the custom sales report. Run the same report over and over again without effort to minimize your search time and filter desired information faster.

Share this report with all users in your event organizer account to keep them updated and informed about event sales. Run this report anytime you need comprehensive sales data.

No. 4 Custom Customer Report

Do you know enough about the people who attend your events? No? Then this event report will help you change that. For example, you can understand the demographics of your guests. This data will not only greatly improve your marketing efforts, but can also help you deepen relationships with your guests.

The Custom Customer Report is perfect for getting a snapshot of your visitors’ buying habits. Retrieve data such as your visitor’s name, email address, tickets purchased and total number of orders to get more information and improve the visitor experience.

No. 5 Will Call Report

You work with deposit or booking lists for all visitors of the particular event day? Keeping such records manually often leads to a great deal of processing work and contains numerous sources of error. Replace these manual lists sooner rather than later! Instead, immediately create a list of pickups for your upcoming events in the ticketing system.

The Will Call Report helps you capture all guests along with your necessary ticket information – similar to a guest list. The report identifies where your visitors purchased their tickets and allows you to sort them by visitor name or order number. If you want to get an overview of your visitors, the Will Call Report is worth checking out on the day of your event.

No. 6 Cashier Report

In the course of your daily work, you or your cashiers will generate an incredible amount of transactions that you need to keep accurate records of. With the Cashier Report you’ll be able to generate a list of the sales activities carried out by your employees. This will give you a detailed breakdown of each transaction, such as the number of cash or credit card payments, exchange orders, and which cashier was responsible for those orders during each period. This report is a great tool that will assist you in your cashier operations and greatly improve your cashier operations.

Now it’s your turn

You now realize how fundamental event reports are for you and your events! They make data clearer, more comprehensible and make it easier for you to find the information you need. You have also learned how we implement this with our system.

You are not sure yet or still have questions. We would be happy to help you with your challenges. Feel free to contact us at: info@egocentric-systems.de

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You like what you’ve read?

With the reports from egocentric Systems, querying your data is easy peasy. Book your personal demo and see for yourself!

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Mobile Ticketing für Sport-, Musik- und Kulturveranstaltungen

Mobile ticketing for sports, music and cultural events.
Mobile ticketing for sports, music and cultural events. 2560 1709 Cindy Schluck

5 reasons to use mobile tickets for your next event.

Mobile ticketing for sports, music, and cultural events has gained tremendous popularity over the past decade. Due to the huge success story of mobile devices and an ever-increasing number of mobile payments, mobile ticketing is becoming the new standard.

Although the use of this technology is trending upwards, there are still some old misconceptions that keep especially small and medium-sized event organizers from taking advantage of mobile tickets for their events. We want to clear up these misconceptions in our blog post on mobile ticketing.

Mobile first.

What is mobile ticketing?

You’re probably familiar with Apple Wallet or the Android equivalent for storing mobile tickets directly on your phone.

Mobile ticketing refers to purchasing, holding and validating tickets with a mobile device. The term is often used to describe tickets to enter an event with a mobile device (because someone might pay on their desktop computer and then enter later with a mobile ticket). For this purpose, storage in the wallet provides easy handling of mobile tickets. Tickets are thus easy to store, cannot be forgotten at home on the day of the event, and cannot be lost.

Is there only ONE mobile ticket?

No! Basically, there are several different forms of mobile tickets. For example, an event organizer could simply issue a QR code that visitors show and scan on their cell phones upon entry. This often works, for example, by showing the QR code of the PDF wipe, which is actually intended as a “print at home” ticket, and at least has the advantage of not having to print out the ticket first.

Another, but not quite as popular variant is the integration of a mobile ticket into an app of the organizer or operator. For this, however, the ticket buyer still has to download a separate app in any case, which is not always that popular. One advantage, however, is that the issuer has direct access to the cell phone and can offer further applications. For example, he can immediately offer the possibility to buy the ticket directly in the app. This is used by Deutsche Bahn, among others, which offers mobile tickets exclusively via its own app.

Most popular – PKPASS

Probably the most common and popular variant of the mobile ticket is the issue of a so-called PKPASS. A PKPASS can be stored as a file in a mobile wallet, allowing the ticket to be displayed directly on the cell phone. The Pass Wallet app technology (often referred to as Passbook) originated in the USA and was first introduced by Apple.

Mobile tickets such as PKPASS are based on customer needs
All PKPASS files are digitally signed by the issuer, so any attempt to forge the data or access it without permission is considered unsuccessful.

Using a PKPASS, it is possible to have the QR code scanned directly from the wallet on a smartphone when entering an event. No extra app needs to be installed for this, at least on Apple devices. But the wallet is also becoming increasingly popular on Android devices, and with the introduction of Google Pay, a wallet for digital tickets and vouchers is now also preinstalled on most Android devices.

Trouble in town?

Despite their increasing popularity among ticket sellers, event organizers and customers, mobile tickets have not been that popular everywhere. There are several reasons for this, which we will briefly explain:

Mobile tickets are...

...difficult to give away!

Admittedly, if you want to give away a ticket, handing it over is part of the process. But is that really a problem? Mobile tickets are easy to transfer and can therefore be given away without any problems. Add to that perhaps a nice bottle of wine, or a box of chocolates…that’s it!

...complicated to set up!

Many older software solutions for ticket sales are mainly focused on printing tickets. Mobile application possibilities that were developed were more or less cumbersome on it. For egocentric Systems, e-tickets, just like the “mobile first” approach, have always played a very important role – and rightly so!

...with high fees!

Until a few years ago, the big ticket portals also charged high fees for electronic tickets. This meant that an e-ticket was only minimally cheaper than a physical ticket sent by mail. After a successful lawsuit by the consumer association Verbraucherzentrale NRW, the BGH has now also rejected the appeal of the ticketing provider CTS Eventim in the last instance. This means that even the major portals are no longer allowed to charge for e-tickets, paving the way for mobile tickets.

In plain language: these are the advantages of mobile ticketing

Now that we’ve shown you that many concerns about mobile ticketing are unfounded, here’s a concentrated load of reasons why it’s worth using it. Not only you, but also your guests will benefit from these 5 advantages!

The ticket that you never leave lying around.

The number of customers who want to print out a ticket or carry it with them in paper form is becoming smaller and smaller. The danger of losing the ticket or forgetting it at home is far too great. If you keep up with customer expectations, ticket sales will increase, as will repeat ticket bookings for future events.

The ticket that increases your conversion rate.

Another benefit is the increase in conversion rates. This is because mobile ticketing also includes the general sale of tickets via cell phone. The target group for events is getting younger and younger, which means that bookings on mobile devices are also on the rise. Every event organizer should therefore also address the “mobile first” strategy in ticketing as part of their sales strategies. This is necessary to offer all ticket buyers a pleasant booking experience and at the same time increase conversion rates.

The ticket, for fast check-in.

A quick check-in process at the event is also a huge benefit. When your guests don’t have to dig through their purses, backpacks, or wallets to find paper tickets, the lines move much faster. A mobile ticket is quickly accessible on a cell phone and the guest can find it at any time without having to search for it.

The ticket that relieves your support line.

A decreasing support effort is another advantage if you, as an organizer, rely more and more on mobile ticketing. From our more than 13 years of experience in full service ticketing, we can assure you that the support effort that arises in our call center before an event is sometimes immensely high. But this support effort is avoidable. Most requests are for tickets to be reprinted, resent, or a question about the shipping status. With a digital ticket, this question does not arise and your support effort is reduced enormously.

The ticket, for more sustainability.

For your visitors, the big advantage is that there is no need to print out tickets. Your guests appreciate that, because you take work off their shoulders. Not to forget the aspect of sustainability. Because our environment also benefits when there is less need for paper. Event organizers with whom we work now, rely exclusively on mobile tickets for environmental and sustainability reasons. Just to give you an example: XS Carnight, the annual tuning meeting, has been doing without paper tickets completely for over a year as part of a “green campaign”. Customers and fans support this and have ensured that all 2020 events were completely sold out.

The biggest advance is that mobile tickets are gradually reaching the broad stratum of the population. Every year, millions of ticket purchases are made on cell phones. Mobile technologies have long been used in public transportation, air travel, and even shipping.

While in the early days of mobile ticketing, smartphone ownership was still relatively low, today it is at an all-time high. In 2011, the percentage of small phone owners in the U.S. was 35%. That number now stands at 81%.

You too can discover mobile ticketing for your next event.

Get started with us now!

For even more information about event ticketing software and pricing, just contact us and get to know us and our software better.

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Ticketing-Maßnahmen die Dich durch den zweiten Lockdown bringen.
  • Sven Müller
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Rescue plan for organizers in second lockdown.
Rescue plan for organizers in second lockdown. 2560 1922 Sven Müller

Ticketing measures to get you through the second lockdown.

The second wave of the COVID-19 virus has also hit Germany and the number of infected people has increased exponentially, especially in the month of October. The German government reacted to this with a second lockdown on October 28, 2020, which includes a renewed ban on all events. To make sure that you as an organizer are prepared, we present you here seven ticketing measures for the second lockdown.

This decision of the federal government brutally affects most organizers, no matter if they are theaters, museums, amusement parks or sports clubs. Concepts, emergency solutions and hygiene measures that have been painstakingly built up over the past few months to finally allow events with an audience to take place in these times are suddenly worthless again.

Even if it will be of little consolation to most of our customers, we still want to take up our motto from the spring: the show must go on. In our blog In our blog post “Surviving the Corona Crisis” from April 6, 2020, we described a number of possibilities to generate sales even during the lockdown.

WE CONTINUE TO LOOK AHEAD

Despite everything, we let our thoughts wander and we want to give to all organizers, who are affected by the COVID-19 crisis, even more tips and support. As said, we know how difficult this pandemic is for all of us.

As your provider of modern ticketing solutions, we firmly believe that there are ways to, at least, somewhat, mitigate the impact that this pandemic has on our entire industry. Here are seven ticketing measures to get you through the second lockdown.

7 ticketing measures for the second lockdown.

Driving forward donations.

In a time of crisis, when sales are declining, one of the most important factors is to ask your fans for support. The helpfulness of everyone is gigantic. We have felt this in almost every action that was done with our software. No matter if it was in our own soliticket promotion or in the many fundraising campaigns that were done with the help of our donation tool.

Now is another time to start a fundraising campaign. Maybe with new ideas, with special incentives for your supporters, sapecial memberships or a transparent crowd-funding campaign.

Include a donation plugin directly on your homepage so people can see your campaign.
Create a specific campaign for the COVID 19 crisis with a message that outlines the history and needs of your organization during this time.
Share this fundraising campaign with your benefactors through social media and email to raise awareness.
Organize free events or live streams and let your fans decide how much they want to pay with our ``pay what you want`` feature.

Offer gift cards.

At a time like this, when events have been postponed or cancelled, promoting or offering gift cards is a great option compared to ticket refunds. Offer your Gift Cards to patrons or other people on your email list to boost your sales during this time. Check out these benefits.

A digital gift card is as good as cash.
Gift cards never expire.
Send a gift certificate to a friend.
Sell gift cards at a discounted price, but with a higher value.

Sell Flex Passes.

Flex Pass subscriptions include a fixed number of tickets set up by the organizer. It can be configured to include or exclude specific event types, dates, and tickets. You have the option to restrict by price range or category.

If you are coming from a theater, playhouse, improv theater, or other event format and your season has been postponed due to the pandemic, Flex Passes may be an advantage.

Any credit on a Flex Pass can be carried over to a new season.
Sales at a discounted price can also help to boost sales during that time.

Better refund options.

Don’t lose money on tickets already sold when a visitor requests a refund. We offer you the following options and more with our ticketing software.

Refund to a gift card that can be used for tickets to various events, merchandise and more.
Get a refund on a donation and in return receive a receipt for tax benefits.
Refund to an account balance that can be used at the box office or ticket store for future transactions.
Rebooking to another event.
Exchange to a livestream ticket.

Live broadcast of your events.

Livestreaming is a great option to pick up fans in their living room and allows you to have more people at your event. egocentric Systems can help you sell more tickets with livestreams.

When we conceived and developed numerous options in March at the beginning of the pandemic, we never expected such a great response. Since then, many event organizers have turned their attention to the livestream option and are successfully selling tickets. You do not know the possibilities yet? Find out more about all functions HERE.

Livestreams ensure you a wide audience that virtually visits your events.
Livestreams can be easily added directly to your website via the plugin.
Integrated chat and donation functionality offers further possibilities to improve the customer experience.
The creation of a media library with paid access generates additional revenue for your cash register. And you can offer both permanent and limited access.

Easily move of the event dates.

To move an event, egocentric Systems offers the possibility to easily transfer all your event information to another one. Simply change the data of your existing event and the system will automatically update the event news and other date related elements. Also, tickets automatically change the date and validity of event tickets.

Any credit on a Flex Pass can be carried over to a new season.
Sales at a discounted price can also help boost sales during that time.

Sell goods.

With our software you have the possibility to sell items in connection with donations and tickets. For example, you can sell programs, t-shirts, mugs or other goods on your website or within a purchase process.

Sell tickets and accessories directly in a shopping cart.
Easy online selling of your goods - together or independently of your tickets.

United by the second lockdown.

We are staying tuned and adapting our functionalities to the crisis in the best possible way. Because we always want to offer our customers the best features and support their success. No matter what happens next, we will continue to showcase new and innovative features in 2021.

egocentric Systems offers you a comprehensive ticketing solution so that you are able to sell your event tickets independently. With features like donations, live streams and easy to integrate forms you are ready for the second lockdown.

If you want more information about our comprehensive functionalities, visit us on our YouTube channel.

Take off with us now!

For more information about event ticketing software and prices, just contact us and get to know us and our software better.

Get in touch
Ticketingsystem für Konferenzen und Messen, günstiger als du denkst
  • Sven Müller
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Ticketing system for conferences and fairs, cheaper than expected.
Ticketing system for conferences and fairs, cheaper than expected. 2560 1707 Sven Müller

What should flexible ticketing and participant management for conferences look like?

What should flexible ticketing system for conferences and fairs look like?
Are you planning a conference or trade fair that gives people the opportunity to network, make contacts and form partnerships? An event that will help people and companies advance their business, add value to their lives or take their career to the next level?

You want solutions. You rush to the internet to find a serious ticketing or accreditation system for your conference. An event software that allows participants to register and buy tickets. But do you quickly run out of breath when you find out how much money some people are asking for and how bad the others are?

Nowadays, people expect things like buying tickets to be done conveniently and quickly via PC or mobile devices. To achieve this, visitors want information that is as compact and comprehensive as possible. The needs of your guests are important and you have to respond to them. This also includes that the admission is fast and smooth. Nobody wants to stand in a long queue at the entrance and wait.

Comprehensive ticketing systems for conferences and faires are priceless?
Not necessarily!

 

We can help make ticket purchasing much easier and more convenient for both you and your event visitors, whether you’re organizing a small or large event.

With the help of the efficient all-in-one ticketing and admission system from egocentric Systems this is easy to solve. We have done all the work for you and created a platform where you can easily provide conference tickets as well as exhibition tickets to the participants and offer a seamless admission process.

AND THIS IS HOW IT WORKS

TICKETING SYSTEM FOR CONFERENCES AND FAIRS

Online ticket store in your design.

First you need an online store. With our Shop-Plugin you can quickly and easily design your ticket store in your corporate design. It will be integrated into your website in less than 3 minutes and your visitors can buy tickets or register for your conference directly on your website. The whole thing works also directly from your cell phone, so that your guests can book tickets from anywhere.

Sell different sessions at your conference online.

As a conference organizer you probably know this. You have a main stage and different breakout sessions taking place in smaller rooms with capacity limitations. With the help of our ticketing platform for conferences you can easily allow your participants to pre-book different breakout sessions.

This way your guests can plan their visit from the comfort of their home or office and make sure that they get a seat at the presentation of their choice. The participants can see which speakers will be present and what topics are being discussed.

Get to know your guests and get all the information you need.

You want more information about your participants? Or maybe you offer different catering services during the breaks? With our system integrated forms and freely definable text fields, you can request all relevant information in the store. Use free text, checkboxes or individual query forms.

Livestream tickets as an additional source of income.

You want maximum reach and additional revenue?
Use our livestream integration to reach participants who do not want to travel due to the current situation or are not interested in every lecture. Turn your conference into a hybrid event and offer both visitor and livestream tickets. Not only will you reach more guests, but you can also increase your sales. You can find detailed information about the virtual event HERE

Admission and ticket scanning.

We talked about this right at the beginning, a smooth entrance to your conference is very important. With our high performance and easy to use scan app, admission is a breeze. Use any smartphone and install our app. It’s ready to go and your guests can stream in.

If you do not have your own device, no problem. We can also lend you our modern ticket scanners. These devices use the latest technology to ensure that all tickets are scanned in real time. Fraudulent tickets would be identified with ease. Learn more about ticket scanning and validation on our YouTube Channel

Accreditation and name tag printing.

For many conferences a consistent accreditation process is necessary. This means that your guests are registered at the entrance, scanned and receive their printed name tag. This also works very easily with our accreditation solution for conferences and trade fairs. The printed or digital ticket is held up to the scanner, the booking is called up and the name tag is printed. It could hardly be easier or faster.

Visitor management.

Good participant management is another point. The participant management system integrated in our software always shows you the current number of visitors and data. It also offers you a wide range of data and various reports that can be called up quickly and easily with just one click.

What does all this cost you?

We understand that you have already spent a lot of money on putting together an event. That’s why we only charge a small fee on every ticket sold. This way you can keep the costs very low and only pay if you have made a profit. These fees go directly into the support and maintenance of our systems and ensure that we always provide you with the best service. This way you get the best value for money when selling conference tickets!

CHOOSE YOUR RIGHT TICKETING PARTNER FOR CONFERENCES & TRADE FAIRS.

Selling tickets for a conference or trade fair does not have to be an overwhelming or tedious task. The sales process can be easily automated and made efficient, reducing repetitive and time-consuming steps.

With the help of our all-in-one ticketing solution you can easily manage the ticket sales and admission process. Our system can be delivered as a white label ticketing solution and we are the experts when it comes to issuing tickets.

Interest aroused?

Then get an individual demo of our innovative software solution for ticket sales. We are looking forward to your contact and are also available for all your questions.

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