Retain customers

Marketing is an essential part of any organization, especially when it comes to events. If you use certain options correctly, you can bring more people to your events and inspire them on a completely different level. Event marketing helps to attract the attention of your current and future customers by communicate directly and in an appealing way with them.

Tie customers closely to your organization

The development and maintenance of customer relationships is the most important aspect of the promotion of your event. An effective way to do this is to communicate with people who have participated in your events in the past. Create a customer list from similar previous events and add them to your email marketing list. Now you have a group of people you know have already bought tickets and are probably interested in your next event. A single e-mail newsletter may not be sufficient. So a second email could help get the customer to buy. Studies show that emails sent for the first time have a low response rate. However, follow-up emails are usually more effective and achieve a higher conversion rate. With egocentric Systems, you can easily create a list of historical ticket buyers from your events to transfer them directly to MailChimp or Constant Contact via an interface and thus start your email marketing campaign.

Send reminder emails before the event

Email campaigns are ideal for attracting new ticket buyers. But how should you communicate after someone has purchased a ticket? With reminder emails you have the possibility to communicate with the ticket buyer and to address him directly. These types of emails should be sent before the start of the event. Use a reminder email to encourage customers to repurchase or share tickets with their friends. In addition, event-relevant information can be transmitted in order to further improve the customer experience. egocentric Systems offers the possibility to send two reminder emails automatically. This makes your ticket system a valuable tool for your event marketing.

After the event, before the event,

Thank you emails are another powerful form of communication that is nifiable for the customer’s participation. Use thank you emails to encourage your customers to share their experiences on social media. Also inform your customers about upcoming events and merchandise items that they can reach directly via integrated links. With reminder and thank you emails, you have the opportunity to promote your events with a 1-to-1 marketing strategy. And the best thing about it! You can also send the whole thing alternatively via our integrated SMS tool.

Make your customer a seller

Share your events on social media platforms by giving your customers the opportunity to do this for you! By integrating social share links during the purchase process, shop visitors can share the event quickly, conveniently and directly with friends and family. Social sharing is very important in this day and age. Not only is it free, but it also gives you the ability to automate your social marketing without putting a lot of money into campaigns yourself.

Offer a social sharing discount

Belohne shop visitors with a social sharing discount before completing the purchase. This is a unique type of direct discount where you use the reach of your customers on social media for your event and your customer receives a discount on their order as set by you. egocentric Systems offers organizers this valuable feature so that you can effectively sell and market your event in just one step!

Collect conversion tracking data

Do you use digital advertising networks like Facebook or Google for your events? It may be invaluable to display visitor information on the Site or to track purchases along with other important purchase behavior data. Optimize your ticket sales with an excellent customer journey based on your tracking data! egocentric Systems offers special input fields in which you can store any code to track your events.

Add Google Event Schema Markup

Make your customers aware of your events with the Google Event Schema Markup! Google, the world’s largest search engine, can help you promote events by showing your upcoming events when searching for your event page. It also helps great to increase your click rates and improve your ranking! With this feature, your customers have an easier way to buy tickets and you can promote your future events! Easily add Google Event Schema Markup in egocentric Systems to your event pages.

Promote and sell across events with Cross Promotion

Promote your other current or future events by showing them in the shopping cart during the ordering process via a promotional list. This way, your customers have the opportunity to discover other events that they may find interesting. You can even give ticket buyers a special discount for an event from the promotion list. With this you directly sell more tickets or merchandise and increase your sales!

Wirb on your tickets

Your digital and physical tickets are the perfect place to promote your other events. Use the available space on the tickets to alert your ticket buyers to your upcoming events. You can also sell this place to an event sponsor or offer discounts on event-related items. Marketing your next event will be even more effective if you follow these strategies. It is important not only to do this on your website, but also in the ticketing system with which you sell your events. With egocentric Systems you get all these tools and more to market your event efficiently and benefit from the results. Our robust event ticketing software not only provides the marketing tools for selling your events, but also the ability to turn ticket buyers into valuable customers who will become future subscribers or members.